Marketers interest in Brand Advocates is hot, hot, hot. Driving advocacy and loyalty is the #1 digital priority for CMOs across the world, according to a recent IBM study. (From Stretched to Strengthened.)Here are five surprising facts about Brand...
This was a tweet that I saw today from one of my favorite writers, Guy Kawasaki. It led to a link to his Facebook page where people were writing who were theirs. It made me think about whether or not I had a "favorite". Someone once told me that they...
One thing we can count on is by the time you have finished reading this buying behavior may have been altered one again. Changes in buyer behaviors continue unabated.This is making it difficult for marketing and sales leaders to plan the right mix of...
I recently attended the first ever Pinterest Partner Marketing Summit in NYC. This invite only event unveiled their emphasis on developing a strong partner program and also served as an opportunity to introduce new staff to the Pinterest partner team...
At Crowdtap were doing presentations for brands and agencies literally hourly and working on how we can always be better. In addition we ask our candidates in the final stages of interviewing to develop a brief presentation on, guess what? Yup they...
TV commercials are significantly different than social videos. Although TV viewers watch commercials, online viewers discover, watch, and share social videos with their friends, families, and colleagues.This is what makes the transition from...
The FTC released anupdate to their Endorsement Guidelines in March and while there have been a lot of open discussions about the FTC guidelines in the blogging community, there are far fewer within the marketing space. When the FTC has taken action...
The mobile explosion means marketers can now reach consumers online, no matter what device theyre using. This makes universal device recognition critical for marketers looking to deliver relevant messages to consumers online.AdTruth, the global...
Im going to have to agree with Andrew Goodes article on Hundreds of millions of online ads are worthless, posted on 17th May 2013.What surprises me most about marketers spending behavior is that they are almost unknowingly wasting their budgets away...
At the iMedia Agency Summit, I spoke on a panel called Demystifying Programmatic Inventory. The entire session was geared toward helping marketers better understand the somewhat murky world of programmatic buying.As someone who lives and breathes in...
