I recently hosted an all-day boot camp on the fundamentals of digital marketing at Online Marketing Summit in San Diego. During the social media marketing section, I explained to a somewhat confused audience that they should all consider firing their...
Im about to say something that might be completely uncool. While everybody with access to a keyboard is tweeting and posting about Facebooks IPO, Im here to tell you that Facebook is not the media property of the future. Newspapers are the media...
You dont have to be Sigmund Freud or an evolutionary biologist to figure out that there is something about Facebook that resonates deeply in our psyches and in our lizard brains. New research is attempting to identify and document how this works.The...
A story from the Sunday New York Times [Jan. 29] about how Barnes & Noble is the fragile linchpin keeping the publishing industry intact, and now this weeks report from Amazon that its hard-copy book sales were up in Q4, made me think back to the...
This post is particularly interesting because it uses brand-generated photography, yet it's not likely something pulled from existing assets like an ad campaign or product shot catalog. With Facebook now a primary channel for brands to connect with...
A panel discussion led by Doug Weaver, founder and CEO of the Upstream Group and iMedia senior analyst, closed the iMedia Brand Summit in Bonita Springs, Fla. I was pretty pumped about this as it involved a representative -- specifically Richard...
Jen Sey, SVP of Marketing for Dockers, opened the second day of the iMedia Brand Summit by describing how she made the transition from Levi's to the then-antiquated Dockers brand and helped khaki pants once again become a symbol of male fashion,...
Today lets start things off with a self-affirmation a-laStuart Smalley. You are not a number. Like a beautiful, intricate, and fragile snowflake you are as unique online as you are in the real world, and thats ok so step back from your Klout Score...
The third day of the 10th Annual OPA Summit featured a lively discussion about paid content, featuring executives from LinkedIn, The New York Times Company, and Financial Times.Moderator Jeffrey Rayport, Operating Partner, Castanea Partners asked the...
I find that generally there are two types of blog posts about Google Analytics reporting: Analytics 101 and Analytics 401. Analytics 101 posts explain the simple, out-of-the-box dashboard reports that anyone can generate without really learning too...
