The 5 strangest Star Wars marketing partnerships

The 5 strangest Star Wars marketing partnerships

Media Planning & Buying

With seemingly every brand on Earth clamoring to associate itself with "The Force Awakens," there were more than a few odd partnerships that caught our attention. Take a look.

Featured Articles

The Dao of design

Websites
Kyle Sanders

Both text and layout are important to your site, but the two are often at odds. Find the balance between UX and SEO.

The most difficult video measurement challenge

Industry Insider
iMedia Editors

Video is on fire right now, and while metrics are abundant, there are still some huge gaps. Discover what they are.

Is WordPress the right fit for your website?

Websites
Jaron Rubenstein

The popular content management system works well for many businesses. However, it isn't the best choice for everyone. See where your site falls.

4 ways to fill the hole in your omni-channel strategy

Media Planning & Buying
Kyle Christensen

Don't think of mobile as a single channel. Learn how you can best reach consumers through a multi-faceted approach.

The ultimate mobile opportunity: The consumer in-app mindset

Media Planning & Buying
Tom Kenney

Take a closer look at how marketers can win with digital's most engaged audience.

Ad blocking is cementing brands' content roadmap

Take persona targeting to the next level

3 impressive email companies you need to follow in 2016

5 strategies for reaching your agency's goals

Keys to understanding Millennials and connected shopping

Blog PostsiMedia Connection Blog

FTC Guidelines Prove Confusing

Demand for native and in-app advertising is expected to grow in 2016, and were sure thats a good prediction, because other parts...

Super Bowl 2016 on Social Media: No True Innovation Despite a Few Winners

There are many ways to interpret the latest round of Super Bowl ads. If taken as a reflection of our society, one possible read ...

Are You the CMO of Your Personal Brand?

Recently, I had the good fortune to be interviewed by Dan Raviv, a correspondent for CBS Radio. During our conversation, Dan asked...

Why Facebooks latest News Feed update shouldnt matter to you

What happened?Facebook adjusted their News Feed algorithm this week, and apparently its a significant enough change towarrant a...

2015 in Review: A Social Media Benchmark & Content Summary for the Yogurt Industry

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top yogurt brands in the US...

World's First Patent-Pending Brand LogoA Behind-the-Scenes Video

Its a logo like none other.Which is why theres no way I could resist asking Rich Silverstein and other executives central to its...

Webinar – 10 Steps to Building a One-Page Marketing Plan

Do you know what makes your business truly distinct so that it stands out? If you dont, your chances of failing increase...

E-Commerce Environment Still Facing Supply Chain Challenges

No doubt about it, e-commerce continues to grow and while it represents a burgeoning share of total retail sales, there are still...

Will Super Bowl Advertisers Take Another Pass on Mobile?

In the Xs and Os game of Super Bowl advertising, marketers have consistently taken a pass on mobile.Sure, weve seen spots with...

Broadening your Appeal

In your average e-commerce scenario, an enterprising entrepreneur will pick a small niche of in-demand products that they...

2015 in Review: A Social Media Benchmark & Content Summary for the Energy Drink Industry

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top energy drink brands in...

Data-Driven Marketing Holds Key to Airlines Success [Gifographic]

When it comes to the airlines industry, the difference between profitability and panic is more often than not a razor thin margin....

10 Digital Age Coke TaglinesFrom The Distant Past

http://www.youtube.com/watch?v=_xp2T_TooF0So much for "Happiness."As the marketing world obsesses over Coca-Cola's decision to...

Marketing & 'The Internet of Things': Radio Q&A with Author Rick Mathieson

Is 2016 the year marketing and the Internet of Things finally enter a meaningful new phase?Don't bet on it. But there are some...

2015 in Review: A Social Media Benchmark & Content Summary for the Luxury Fashion Industry

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top luxury fashion brands...

The Big Data Revolution in Hospitality Industry Is Coming

Thanks to the Internet, hospitality is one of the fastest changes industries. Travel communities, (hyper-)local and travel blogs,...