In arecent report, we showed how video is driving much higher rates of sharing than other types of content on Facebook. This week's Top Ten further confirms that trend, with a version of the "Bad Lip Reading" series on YouTube generating over 17% of...
With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification...
There is a lot of talk out there about how Facebook and other social media advertising outlets will make all other forms of digital advertising moot. There is no doubt that there is a lot of value in social media. The ability to create a conversation...
Local marketing presents many obstacles, including ones of reach, relevancy and scalability:How can you reach your target audience in such a narrow area?How can you ensure that your messaging is meaningful to each local audience?How can you reach 100...
Social media drives SEO. SEO drives social media. Yes, this is kind of old news or is it? How long ago did you update your Facebook or LinkedIn profile? How long has it been since you updated your corporate blog? If the answer to either question is...
We now live in the digital age. If Facebook were a country, it would already be the third most populous in the world. Mobile phones are on track to outnumber the human race by the end of this year. We have never been so connected, and these digital...
Coca-Cola is a global brand and whatever works for it perfectly does not necessarily follow it will also work for any local or small business like for instance a small bakery shop with a smaller fan base. Each business is unique and the secret to...
If you take a look at the Facebook Fan Page Timeline it will appear a bit confusing because it is not organized. This is how people who have outgrown accustomed style feel. They now prefer the traditional wall layout. This post will give you tips...
I got into my car this morning, put the key in the ignition, and it started. I pressed a button on my dashboard, and my radio came on. I turned the volume up; it got louder. Turned it down, and all I heard was the road. I pressed the accelerator with...
So much time is spent defining intricate social strategies across owned social channels. But there are certain branded elements that receive minimal attention that can significantly amplify these efforts.One such item is how organizations incorporate...
