9 campaign blunders to avoid

9 campaign blunders to avoid

Case Studies

For marketers, brand exposure is essential. But what happens when creative risks go too far? Here are campaign examples of what not to do.

Featured Articles

3 ways to uncover Twitter's media placement opportunities

Social Media
Jack Holt

You probably use this platform as a vehicle for brand messages. But do you know how to tap into its research potential to better target your audience? Here's how to sort through the data.

How to successfully combine marketing and IT

Integrated Marketing
James Smith

Companies that successfully integrate the analytical with the creative side of business can improve the customer experience. Here's how to play nice with IT.

Viral Video Watch: Weird Al's grammar smackdown, flexible TVs, and 3 strikes

iMedia Editors

Weird Al is done with your lazy grammar, a TV that practically folds in half, and a crazy umpire. Here are iMedia's picks for the hottest videos you need to see.

Lessons from the world's biggest branded video event -- ever

Mallory Russell

The World Cup ignited branded video viewership in a way we've never before seen. Here's how the best of the best took advantage.

3 huge challenges when marketing to Gen Z

Industry Insider
T.J. Marchetti

Marketers will soon have to shift focus from Millennials to the next generation of consumers. Here are your biggest obstacles.

The Digital Dispatch: SheKnows, Vevo, and Sizmek

4 intuitive rules when approaching beacon technology

How to save your neglected mobile website

Brands that won new customers through shared values

3 fundamental ways Generation Z differs from Millennials

Blog PostsiMedia Connection Blog

9 Email Marketing Rules You Have to Implement Today

As a modern marketer, email is at the heart of your online marketing efforts . . . so it's important to take the time to make sure...

The sales engagement enigma: Understanding the new, complex consumer

Not so long ago, customers depended on salespeople to help guide them in their purchases. Prospective car buyers, for example,...

5 Ways Smartphones Are Changing the Ad and Marketing Industry

Smartphone use is growing throughout the world because it makes connecting with people and finding information easy. To continue...

Report: Social Media Analysis – Luxury Auto Manufacturers

Automobiles are often objects of passion, and as such, can be well suited to social media. But as this report shows, not all...

3 Things You Should Demand From Your Agencies Today (#3 Is Critical)

It's incredible to witness the speed at which the scope and volume of marketing data has been increasing. It's laughable what was...

The art of in-app video ads (part 1 of 5): Conquering quality

Video has played a leading role in marketing budgets since the first television ads appeared in 1941.But while TV may have been...

Video Myths and Realities (Infographic)

With more companies looking to increase their video production for enterprise use, there are many myths and realities that get...

Google Analytics iPhone App Makes Mobile Website Monitoring Easy

Google just released an iPhone app for Google Analytics, providing mobile website monitoring from the convenience of your...

5 deadly mistakes in email marketing

There are some things an email marketer can do that while they wont kill you, they will make you dead to your subscribers. Theyre...

Big data in marketing: What it's good and not good for

Big data has been revolutionizing the way business and institutions create their strategies, forecasts, and predictions. However,...

You've amassed all this great visual content — now what?

One of the biggest issues content marketers face today is content creation. Part of a strong content creation mix is visual...

Selling Your Personal Data: Is It Worth It?

Last year a student at New York University threw out an interesting challenge via a Kickstarter campaign, he offered to divulge...

The (r)evolution of the marketer

The processes of evolution and revolution both bring change, but in different ways and in different time frames. Evolution slowly...

Is Your Email Ready for Gmail?

A few months ago we highlighted Gmails new promotions tab, which makes for a much more visual email experience (Google Makes Your...

4 ways Millennials are shaping entertainment marketing

While most marketers recognize the importance of understanding the wants and needs of different generations, there is often...

Are You Delivering the Right Pricing Experience?

The arc of customer experience never ceases to amaze me. I get asked so many thought-provoking questions! This one I was asked...