“The customer is always right” is a common saying. To what level you agree with this statement is your choice to make, but one thing is constant - the customer is important. What is a business without its customers?! What is a brand without its patrons?! Easy answer, right?
Adam Root is the senior vice president of strategy at Ackerman McQueen and interim chief operations officer at Marketing Zen A huge number of consumers have conditioned themselves to ignore anything with the faintest whiff of brand advertisement.
Laurie Cutts is the vice president of marketing at Acceleration Partners; While programmatic advertising has accounted for the vast majority of digital marketing budgets in the recent past, issues with ads appearing alongside questionable content
Brian Freeman is CEO and founder of Heartbeat; According to research, brands will waste $16.4 Billion in ad spend this year because of ad fraud, and these losses will continue to grow as investments in programmatic ad spend increases. In this piece, Brian will discuss what is currently happening within the digital media industry and will tie how these industry changes affect the future of brand ambassador marketing and why they are relevant to digital media agencies.
Stacy Durand is the CEO of Media Design Group: In this article, Stacy explains that TV marketers can use big data tricks from the digital marketing playbook to make TV advertising even more potent. She outlines specific marketing strategies that utilize these data numbers in order to make more effective media buys.
Stacy Durand is the CEO of Media Design Group: In this article, Stacy discusses how TV advertising and digital marketing can work together to achieve a better ROI. As TV continues to evolve and big data is integrated, TV advertising is becoming more effective for marketers. Stacy provides several steps marketers can take to get the most out of this medium.
Industry leaders give rapid-fire responses to a series of questions.
Industry leaders give rapid-fire responses to a series of questions.
Industry leaders give rapid-fire responses to a series of questions.