The dangerous implications of native advertising for brands

The dangerous implications of native advertising for brands

Media Planning & Buying

Native ads are all the rage, but successful campaigns require a nuanced approach that preserves brand value. Here's an overview of what makes this innovative ad medium tick and what to avoid.

Featured Articles

3 successful email personalization techniques

Case Studies
Mark Brown

Technology has gone a long way to depersonalize business, but your email campaigns can still include a human element. Here's how.

Viral Video Watch: Re-naming the Redskins, "The Simpsons" on Scotland, and a hamster vs. Kobayashi

iMedia Editors

The Redskins get a makeover, Willie weighs in on Scotland, and the next world eating champion. Here are iMedia's picks for the hottest videos you need to see.

7 rules for providing an excellent customer experience

Media Planning & Buying
Grant Halloran

In order to give today's consumers what they want, marketers need to shift focus from campaign-oriented marketing to real-time marketing. Here are the best tips for success.

What is "webrooming" and why should marketers care?

Industry Insider
Wayne Duan

There's a hot buzzword in e-commerce that will make or break your sales. Here's why.

5 big data-driven innovations media sites are providing marketers

Web Analytics
Kevin Spurway

Large publishers are delivering valuable analytics to help guide marketing campaigns, and it's just the beginning. Here's what to expect from your media partners going forward.

How to foster a culture of content

6 steps to transition a creative team into an in-house agency

3 simple ways Volkswagen approaches mobile

5 steps to take before you start an email RFP

The social platforms that deserve the most marketing attention

Blog PostsiMedia Connection Blog

5 Ways To Rebuild Relationships With Former Clients

Look through your contact list and see who you haven't spoken to in a long time. This might consist of clients who stopped by for...

5 Website Performance Enhancers That Get You the Best Results

Many companies today rely on their website primarily, if not solely, as a vessel for information exchange with customers and...

How CJ Affiliate designs intelligent acquisition programs

Today's successful brands have to be thinking about new and clever ways to cultivate and engage new prospects. Lisa Thomsen,...

How to leverage customer insights in affiliate

Marketers today know the importance of leveraging data, but in order to strategically improve ROI and overall program efficiency,...

5 pitfalls of affiliate attribution management

Measuring affiliate channel performance is not an exact science, and many companies fall into harmful patterns when tracking their...

Changing your Companys Name: How we used crowdsourcing to generate 1125 options

Naming a startup is a difficult task. Its made even more difficult by the fact that the majority of the great .com domains are...

Will Infinite Scrolling and Lazy Loading Help Publishers?

If theres anything that can convince you that times are changing againin the online advertising business, its the relatively new...

Executive Recruiting: The Importance of Educating Marketing Candidates

If you currently hold a high-level marketing position, youve probably gone through your fair share of job interviews over the...

The History of Market Research: Radios, Soap, and Doc Procter

What can we learn from the market research greats who have gone before us? If I were forced to name just one thing, it would be to...

Twitter to Filter its Feed for Relevance; What it Means for Brands and Publishers

For social media fans, the big news of the moment is that Twitter may be considering ways to replace its classic feed every tweet...

Shining A Light On Beacon Misconceptions

Merriam-Webster describes a beacon as a strong light that can be seen from far away and that is used to help guide ships,...

Uber Understands You Cant Spell Capitalism Without API

B2B needs a sharing economy. And Uber, loved and feared Silicon Valley titan, wants to lead the way. Their latest move to open...

Dont Get Lost in Translation: How to Communicate Web Analytics to Your Team

When your car's "check engine" light flashes on, whats the first thing you do? You could call a mechanic, or you could pop the...

How Smartphones Have Changed the Entertainment Industry

Smartphones have changed a lot about modern life. The entertainment industry has certainly experienced a lot of challenges. Here...

7 Things That You Need For Delivering A Perfect Mobile Video Ad Experience

Mobile video consumption is proliferating across the globe with daily time- spent watching exploding thanks primarily to better...

Part III – All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC

This post is co-authored by Alan M. PateIn this five part series, originally published in the Summer 2014 edition of the Media Law...