6 brand spokespeople who need to die

6 brand spokespeople who need to die

Media Planning & Buying

Geico, Progressive, and Skechers all have one thing in common: Their spokespeople need to be replaced. Follow these marketing rules for attaching your brand to the right personality, or discover when it's time to find a new one.

Featured Articles

The issue that digital marketers can no longer ignore

Media Planning & Buying
Michael Histen

Time is money, and nowhere is that more true than this often-overlooked aspect of online marketing. Discover how and why you need to address this problem now.

4 reasons marketers need to adopt programmatic advertising

Media Planning & Buying
Kiran Gopinath

Today's consumers expect brands to reach them across all digital platforms and in the most efficient way. Take a look at why it's important to keep up with their demands.

Viral Video Watch: A "Breaking Bad" and "Frozen" mashup, a real hoverboard, and a hamster Thanksgiving

Video
iMedia Editors

Mr. White and Jesse in song, hoverboards are real, and the tiniest American holiday. Here are iMedia's picks for the hottest videos you need to see.

How talent reviews can better your business

Media Planning & Buying
Erika Weinstein

When the HR department issues self-assessments, many employees are overcome with anxiety. But dread no more. Find out why this process is valuable for all parties.

4 social platforms that 20th Century Fox loves

Industry Insider
David Zaleski

Entertainment marketers have a unique strategy for promoting content. Find out how they're leveraging social and telling a brilliant story through ads.

The right way to use social media in a B2B industry

Why Facebook isn't as mean as marketers think

12 advantages of being the newest brand on the market

2 ways to go viral -- today

How holiday trends can shape your strategy

Blog PostsiMedia Connection Blog

Inbox For Gmail – What's New, What's Not

I am a power user of email. I use chrome extensions, various add-ons, mobile applications, filters, labels and much more. So I was...

Jukin Media's innovative approach to viral videos

One might assume that it's no easy feat to identify a viral video's potential before it's reached the masses, but as it turns out,...

Why LA is the new Silicon Valley

When people think of LA, they think Hollywood. Los Angeles is world-renowned for having a creative hub unlike anywhere else in the...

Why did NewCo change its name?

You might remember last year that OpenCo was the hottest event in many major cities -- especially for marketers. It's a tremendous...

How a disruptive beauty brand is making its mark

If you're a brand looking to make a dent in a crowded marketplace, separating yourself from the competition is a good place to...

4 Reasons Why You Should Update Your iOS Devices

Apple's recent iOS 8 and OS X Yosemite releases for mobile devices and Mac computer ushered in a new era of tech integration....

Co-working: A new way to do business

If you have the flexibility of working outside a normal office environment, you have several options. You could create a home...

How Omaze changed the charity game

A charity auction is not a new concept, but what about a way for anybody to win an experience of a lifetime for a small donation...

Homeboy Industries: People first, business second

As a Los Angeles resident, I've had some pretty tasty baked goods from Homeboy Bakery in the past. I knew somewhere in the...

The business world a new infographic from The Language Factory

A brand new infographic has been released by The Language Factory detailing some interesting facts about the languages of...

A chat with BuzzFeed's Ze Frank

Viral content: Putting the wrong people in positions of power since the dawn of the internet.At least, that's how Ze Frank,...

Evolving Past A Media Buying Paradox

The amount of money advertisers spend on paid media can be hard for people to comprehend, as the term "frugal" simply does not...

The 4 "simple" steps to content marketing

I find myself frequently explaining the four steps to a content marketing campaign to clients, and even to friends who are...

6 shared characteristics of contagious content

tl;dr: Jonah Berger has identified six reasons things (ideas, branded content, rumors) get shared.When a book hits No. 1 on both...

An Easy Guide to Getting Your Brand Noticed

These are exciting times for forward thinking businesses. The economic recovery is still in its infancy, and in some countries...

Los Angeles: Where technology becomes creative

Following successful launches in cities including San Francisco, Amsterdam, and Detroit, the NewCo experience arrived in Los...