5 questions your social media team hates being asked

5 questions your social media team hates being asked

Social Media

There are certain questions that are routinely posed to social media managers that can really begin to grate over time. Here's how to ensure more productive -- and less annoying -- conversations.

Featured Articles

How social media giants do search

Social Media
Mark Healey

We know by now that social media provides huge marketing opportunities for brands. Read on for the latest search benefits of Facebook, YouTube, and Twitter.

4 phrases that drive creative people nuts

Industry Insider
Josh Sklar

Storytellers are often frustrated by their data teams' jargon. If you want to drive your creatives absolutely crazy, toss out these choice phrases.

Sure-fire ways to boost customer loyalty

Media Planning & Buying
Kyle Priest

Engaging today's hyper-connected consumer is more complicated than ever. Here's a marketer's guide to driving loyalty by connecting at the right time and in the right place.

Why everyone's confused about native advertising

Media Planning & Buying
Rebecca Lieb

Everybody's talking about it. But what is it exactly? Here's the latest on the nebulous definition of native advertising.

Do Facebook ads work?

Industry Insider
Julie Tullis

Facebook is maturing as an ad platform, but are brands really seeing ROI? Here's a case study that examines the true potential of this social network.

How to optimize your emails for search

Why standard ad sizes are going to die

4 ways to drive employee engagement through digital

The secret behind the Evian and Dove viral sensations

The 7 deadly sins of digital marketing

Blog Posts iMedia Connection Blog

Creative vs Media Strategy – Which Comes First?

I recently talked with Jason DeLuca, Managing Director at Allscope Media, an independent mid-size ad agency that delivers fully integrated communication strategies,about the important relationship between creative and media buying. How do creative...

Six Tips to Make a Great Video

Keep it SimpleA one-minute video is a recommended start, and you might find yourself liking that length, viewers do. Youve got to keep things simple being careful not to over saturate the viewer with too much content.To retain what they are watching,...

Behavioral Storytelling: Social Media Content Strategy

The brand insight is where a lot of teams stop with social, handing writers and designers a gaping void within which to structure a social media presence.What results often times is either: 1) shoving traditional campaign structures into social...

Making the Most of Word of Mouth Marketing

Ill bet Word of Mouth (WOM) is the number one way your company gets business.If so, youre not alone.WOM is the leading way customers find out about start-ups and small businesses,study after study has shown. Even search is now driven by Word of Mouth...

7 Big Questions for B2B Marketers in 2013

The more changeoccurring the more questions arise. This year is no exception. B2B Marketers are experiencing ongoing as well as new challenges as we start to hit stride in 2013. What are the big future questions for B2B Marketers? Let's look at a...

It's all about the story

The most interesting videos present a STORY.You need to work hard to find a thread amongst your daily narrative - a story - EVERYONE has one.You need to remember that award-winning plays have a story, great movies have a well-written story, good...

Organizational Readiness for Analytics Practitioners (Part 4 of 5): Expertise

In my previous posts, I discussed the roles of culture, process, and structure in an organization. My philosophy is that culture drives the success of a team, followed by processes that ease the workflow and structure that defines and clarifies roles...

SHOCKING NEWS: Yahoo! to rename "Tumblr" to "Tumbler"

Citing grammatical incorrectness, Yahoo! announced this week that they are "finally fixing the gross misspelling" in the name of social blog website Tumblr, which was acquired today for 1.1 billion dollars."Like many Americans, I have always been...

How Even Kale Can Go Viral on Pinterest

We already knew that food was one of the key categories on Pinterest, but who ever, in a million years, thought that kale could be sexy?And yet it is in fact, kale was the hottest thing online in early May 2013. Regular old good-for-you leafy green...

Skillset of a Modern CMO

With the current state of B2B marketing aptly summed at the Sirius Decisions Summit 2013, how can marketing stay relevant and continue to add value? Exactly what type of skills and attributes will the modern marketing professional need to be able to...