The new agency model that works

The new agency model that works

Media Planning & Buying

Want to keep your clients ridiculously happy and take your business to the next level? Follow this genuine approach for success.

2015 ASPY Awards - vote now!
Featured Articles

7 campaign management tips for a competitive edge

Media Planning & Buying
Kiran Gopinath

With the shrinking attention spans of consumers, marketers have to work harder to stand out. These tips can help you shine.

3 brands that wisely rejected the Super Bowl

Video
Mallory Russell

A brand doesn't need the Super Bowl to drive big viewership -- all it needs is compelling creative. Here are the ones that got the memo.

The art of using shared first-party data to find the right customers

Targeting
Sara Skrmetti

By targeting real shopper behavior, you can build out audience personas that reach beyond your current customer base and have a higher propensity of converting. Here are tips for building out these effective personas.

The biggest programmatic challenge

Industry Insider
Lauren Moores

From dispelling myths to explaining the process, programmatic has its share of hurdles. For marketers actually delivering the impressions, here's the most difficult part.

The importance of having your digital ducks in a row

Media Planning & Buying
Rebecca Lieb

In today's digital-dependent world, a presidential candidate's social presence (or lack thereof) can make or break their chances of getting to the White House. See how one candidate's recent debut flopped.

The easiest way to botch an online influencer relationship

The Digital Dispatch: Adadyn, Mintz + Hoke, and Rakuten Marketing

The year customer-centric marketing takes over

Why augmented reality will change how we shop

The importance of the phone in omnichannel retailing

Blog PostsiMedia Connection Blog

7 Smartphone Apps Every Tech-Savvy Marketer Needs

In online marketing, its important to know which technologies can aid your efforts and which may hinder them.In 2015, you should...

Wearable Technology Will Change These 4 Areas of Digital Marketing

Ask anyone in the tech industry where the future of mobile devices is trending and theyll say wearable technology. While a lot of...

Emotive Robots Key to Unlocking IOT Potential

Over the 15 years of my digital career, I have witnessed significant technological innovation and massive shifts in consumer...

What a 9-year-old taught me about marketing with digital video

Nearly three years ago, I wrote The Ultimate Guide to Video Marketing on YouTube. I understood relatively early on in the growth...

5 Tips for Increasing Brand Awareness with Social Media

Unless youve been hiding under a rock, your business is probably already using social media as some part of an overarching...

Jeffrey Graham, director global ad research, Twitter, delivers ARF Re:Think 2015 keynote

The Advertising Research Foundation Re:Think 2015 conference, which discussed the ways in which marketers can drive growth and...

A Guide to Creating Effective, High-Converting Infographics

Youve probably seen infographics on other peoples websites and thought how neat it would be if you could utilize this powerful...

4 Best Ways for Consumer Electronic Marketers to Score During March Madness

You think March Madness is all about basketball? Think again. According to theConsumer Electronics Association, nearly two-thirds ...

The Single Biggest Mistake Marketers are Making?

To answer this question, I turned to Jerry Jao, CEO and Co-Founder of Santa Monica, CA-based Retention Science. His firm sells an...

5 Marketing Tactics That Can Drive Online Sales

You have an e-commerce business or organization thats dependent on online sales for a large percentage of total revenue. That...

Extending Virtual Reality at SXSW 2015

Another year, another SXSW Interactive is in the books. Each year I look to get inspired, reconnect with publishers and 3rd party...

Local SEO Tips and Tricks for Lawyers

Over the past few decades, marketing and law have become so intertwined that its often difficult for those outside the industry to...

Sixth annual Bowling for Breastcancer.org event raises $2.5 million (and counting)

Thousands of New York's top advertising, publishing, and marketing professionals will gather on Thursday, March 19, for a night of...

Adobe Summit 2015 Wrap-Up – CONTEXT IS KING

Over 7,000 of the top marketers, executives, and developers involved with digital marketing are back at work today after returning...

Legacy of Likes: Prepare for [Social Media] Life After Death

Theres a part of me that thinks perhaps we go on existing in a place even after weve left it. Colum McCann,Let the Great World...

More Leads On Your Radar?

Do you have a consistent funnel of ideal leads on your radar and a lead generation strategy to nurture them towards a sale?Inbound...