Sharing is caring, but it's also a lucrative marketing move. Here are some examples where a kind gesture incentive paid off.

Budweiser dominated the branded video chart again last month. Here's why its popular ad was so much more than just an ad.

Programmatic media buying and selling is going to become a larger part of the digital media equation, so it's crucial to do all you can to eliminate abuse. Start with these tips.  

The challenges for large CPG brands vary. Read on to learn PepsiCo's most paramount online marketing task and how the brand addresses it.

When bad things happen to good brands, it's often their response that matters most. Find out how marketers can divert the backlash.