As consumers, we don’t mind being marketed to. But we do tend to mind being interrupted and inconvenienced by ads that take away from our online experience as opposed to add value to it. That’s why native advertising has grown into such a massive marketing opportunity...
Reaching affluent and tech-savvy consumers with digital ads is increasingly difficult. A recent study showed that 91% of people say ads are more intrusive today than 2-3 years ago...
Today's content-saturated world presents marketers with a similar scenario. For every article or video you toss to the world, there are thousands of others clamoring for consumers' limited attention...
Not sure about you, but I’ve heard the drumbeat, “Digital advertising is dead!” Sure, digital advertising has its issues, but I’m here to tell you that it is alive, well, and growing...
How can publishers who devote endless time and resources to quality content generate enough revenue to remain profitable?
iMediaConnection caught up with Williams Martini Racing CTO Graeme Hackland to explore how motorsport is experimenting with AI, VR and AR.
Continually emerging digital channels present exciting opportunities for marketers. However, despite the array of new channels, the highest performing avenue is often overlooked and not taken into account when you consider how to allocate marketing spend...
People like scores. They like to know which team won, wins vs. losses, how much weight they lost, their body mass index, or their portfolio’s growth. Business people in particular really like numbers...
Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So my response is...