Will future employers check your Klout score?

Will future employers check your Klout score?

Industry Insider

Should you include your Klout score on your resume? What is considered a good score? How do you increase it? (Will a high score get you free stuff?) Klout's Garth Holsinger gives us the inside line.

Featured Articles

The answer to inadequate metrics

Targeting
Tony Zito

Gone are the days of archaic metrics like CTR and view-through attribution. Read on for the revolutionizing performance metric that improves optimization and attribution techniques.

How to raise ROI on daily deals

Media Planning & Buying
Grey Garner

If a daily deal promotion is poorly planned, it can turn a business opportunity into a business nightmare. Here's how to ensure you make bank on your online offer.

3 outdated metrics you're still using

Targeting
Tony Zito

While consumers continue to adopt new digital behaviors, marketers have yet to develop tools to keep pace with consumer behavior. Here are optimization metrics that fail to provide adequate insight into overall campaign performance.

The "TVization" of online video

Video
Vijay Rao

Consolidated buying teams, the adoption of GRPs, and content cataloging all pave the way for the industry as a whole. But will upfront dollars really move into online video? Read on for insight.

iMedia 25: 2012 Brands Pioneering Online Video

Video
iMedia Editors

This list recognizes brands that are making innovative use of online video and are willing to take risks in this still-emerging space.

How to know when retargeting will make a difference

Are big agencies taking over digital?

What the decline of print means for digital

How to bolster ad effectiveness in a sagging economy

Blog Posts iMeida Connection Blog

How Best to Implement a Mobile Barcode Campaign

Over the past 18-24 months, more and more companies have been hoping on the mobile barcode (e.g., QR Code, Microsoft Tag, SnapTag, Data Matrix, etc.) bandwagon, and have been doing so without fully understanding the technology behind the various code...

Back to Where It All Began

One of my favorite songs of all time is playing in my head, Back to Where it All Began by the Allman Brothers. Why? Because Facebook's announcement recently of more than 60 new apps into the Open Graph, including Pinterest, eBay and Foursquare, among...

Does Your Company Need Reputation Insurance?

In today's hyperactive, always-on-the-go digital-crazed world we live in... where one misplaced Tweet can undo a lifetime of brand equity, having a crisis management plan in place is imperative. But does it make sense to pay an added expense for...

What Brand Managers Can Learn From The Music Industry

Engaging your customers across a wide array of channels and in the process offering the chance to buy your product at the same time... that's a winning recipe for the music industry, andbrand managers and product managers would be wise to do the same...

3 Brand Benefits of Klout

Identifying topical influencers has been a key to driving awareness and activation for many socially progressive brands over the past few years. One of the measurement variables many brands have come to rely on is Klout.Much has been written about...

Hybrid Contact Centers: The Cloud Will Set You Free

Rip and replace is a term that is all too familiar to the manager that is responsible for upgrading and modernizing their companys infrastructure. Contact center infrastructure vendors have worked hard to convince these decision makers that there is...

Creativing :: Social Media Where Art Thou?, The Great Pinterest Debate, and how Facebook Connect drives Website engagement

Indicators of the future of marketing, from the co-founder of Facebook content strategy tool Zuum.Social Media, Where Art Thou?Great POV on how SOPA is about more than just piracy.Via @BeverlyMacyThe Pinterest Debate Between Two FriendsIf youre on...

An Insurance Policy for Better Digital Marketing ROI

 We are all familiar with the concept of insurance to protect our own personal assets, but it is important to remember that a similar principle can also be applied to our role as Digital Marketing professionals. The upcoming series of blog...

Ad Innovation Can't Happen in a Vacuum (So Let's Help Some Startups Find their Way)

Ad Innovation Can't Happen in a Vacuum (So Let's Help Some Startups Find their Way) McDonald's may have #McFailed with its #McDStories Promoted Trend, but it won't be the last company to pay Twitter upwards of $120,000 per day for the social ad unit...

Are you a Dragon?

January 23, 2012 marks the Chinese New Year which this year is symbolized by the Dragon. According to infoplease.com, "Legend has it that in ancient times, Buddha asked all the animals to meet him on Chinese New Year. Twelve came, and Buddha named a...