Over the past 18-24 months, more and more companies have been hoping on the mobile barcode (e.g., QR Code, Microsoft Tag, SnapTag, Data Matrix, etc.) bandwagon, and have been doing so without fully understanding the technology behind the various code...
One of my favorite songs of all time is playing in my head, Back to Where it All Began by the Allman Brothers. Why? Because Facebook's announcement recently of more than 60 new apps into the Open Graph, including Pinterest, eBay and Foursquare, among...
In today's hyperactive, always-on-the-go digital-crazed world we live in... where one misplaced Tweet can undo a lifetime of brand equity, having a crisis management plan in place is imperative. But does it make sense to pay an added expense for...
Engaging your customers across a wide array of channels and in the process offering the chance to buy your product at the same time... that's a winning recipe for the music industry, andbrand managers and product managers would be wise to do the same...
Identifying topical influencers has been a key to driving awareness and activation for many socially progressive brands over the past few years. One of the measurement variables many brands have come to rely on is Klout.Much has been written about...
Rip and replace is a term that is all too familiar to the manager that is responsible for upgrading and modernizing their companys infrastructure. Contact center infrastructure vendors have worked hard to convince these decision makers that there is...
Indicators of the future of marketing, from the co-founder of Facebook content strategy tool Zuum.Social Media, Where Art Thou?Great POV on how SOPA is about more than just piracy.Via @BeverlyMacyThe Pinterest Debate Between Two FriendsIf youre on...
We are all familiar with the concept of insurance to protect our own personal assets, but it is important to remember that a similar principle can also be applied to our role as Digital Marketing professionals. The upcoming series of blog...
Ad Innovation Can't Happen in a Vacuum (So Let's Help Some Startups Find their Way) McDonald's may have #McFailed with its #McDStories Promoted Trend, but it won't be the last company to pay Twitter upwards of $120,000 per day for the social ad unit...
January 23, 2012 marks the Chinese New Year which this year is symbolized by the Dragon. According to infoplease.com, "Legend has it that in ancient times, Buddha asked all the animals to meet him on Chinese New Year. Twelve came, and Buddha named a...
