Because then smart marketers can keep using it as a major competitive advantage.Let me be clear: I don't actually think that Fred Wilson is saying "don't invest in marketing;" I think he means don't invest in expensive activities like hiring a...
What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. My answer? I believe it depends on your objective, audience and offering. Unfortunately,...
Its said that the worst breakups are those where youre not sure exactly what went wrong. The jilted party is left with nothing more than tired platitudes (Plenty of fish in the sea, These things just happen, Its better to have loved and lost. yada...
Pinterest, the virtual pin board, tickler file and scrapbook, has come out of the woodwork two years after launching and captured the attention and the traffic of 10 million unique users and generated approximately 1 million pins almost overnight....
Biased cultures of digital marketing testing in organizations exist because of risk-aversion in the management culture. In such environments, managers see little gain in expending political capital to try testing digital approaches that might not...
RETAIL FUNDAMENTALS FOR MOBILE-SOCIAL COMMERCERetailers have always observed people in their stores to gain insight into how to create a better shopping experience. Where does the customer go upon entry? Can she find the right aisle? Does she read...
On the heels of its designation as Ad Age's "Comeback Agency of the Year," Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.In part one of my recent conversation with Pasqua, we get a sense of mobile's role...
Last week I attended the 2012 ANA TV & Everything Video Forum. Below is a summary of the knowledge I gained from the event.Ralph Santana, SVP & CMO, Samsung Electronics NA, who gave a great overview of how new technologies are changing...
Im going to pick on YouTube in this post. And I love the company, what theyve done, and especially their post this week. But youll notice that week after week, theyre never at the top of our TopTen list in terms of engagement.Sure, they have one of...
Inventors think about things that dont yet exist; that arent there. They operate on a different frequency.They iterate, incubate, massage, manipulate and relentlessly test ideas. They seek to fix things and fill voids. Some ideas are radical, some...
