5 popular cloud technologies that once failed

5 popular cloud technologies that once failed

Media Planning & Buying

If you're ready to embrace shared technology, you have to do your homework. Here's a guide to help you choose the best option for your business.

Featured Articles

The unstoppable power of strong women in branded video

Video
Mallory Russell

Empowerment messages for women elicit emotion and stir up debate around social issues. Here are the brands that are telling the right stories with their branded video.

How to use gamification for increased social engagement

Social Media
Eric Roach

While gamification can be immensely helpful, it can also create problems. Here's how to incorporate a strategy that works for your company.

Viral Video Watch: The "Breaking Bad" boys do pawn, a Russian traffic accident, and a lawyer spoof

Video
iMedia Editors

Cranston and Paul do pawn, a crazy crash, and a hilarious law firm spoof. Here are iMedia's picks for the hottest videos you need to see.

3 "I'm ready to buy" signals marketers must recognize

Email
Chris Marriott

Subscriber behavior changes right before a person makes a purchase. Here are three of the things people do when they shift into "buy now" mode.

How Heineken defines the new consumer

Industry Insider
Jeremy Brook

Consumer shopping habits and expectations are radically evolving. Here's how one iconic beer brand defines this shift.

What you can learn from Airbnb's new logo backlash

The latest shift in social media

7 sales pitch tactics that actually work

3 simple ways marketers could screw up beacons

5 tips to increase organic reach on Facebook

Blog PostsiMedia Connection Blog

Why Innovation Isn't Always Positive

I'm sure most of you have heard that there are two sides to every story, or that for every positive there is a negative. For some...

The loss of loyalty and the birth of premium content experiences

The explosive growth in digital video consumption is no surprise, as brands are allocating more of their budget and adapting...

The Value of Sales Experience in Marketing

Some of the most effective marketing strategies look a lot more like sales than anything else. In its essence, lead generation on...

Canada Anti-Spam Law (CASL): Why Text Message Marketing is Much Safer than E-Mail Marketing

Marketing in Canada sure changed on Canada Day (July 1, 2014) this year. Thats when the new Canada Anti-Spam Law (CASL) went into...

Using Social Media Queues to Manage Your Marketing Posts

If you manage social media posts for your company, then you're probably familiar with the sometimes overwhelming needs to stay in...

March of the Big Agency Dinosaurs: Adapt or Die

As the advertising industry becomes more segmented and specialized, the multinational full service agencies will face increased...

The Enterprise Responds to Converging Visions: The Rise of Marketing Ops in the Cloud Age

Marketers nowadays have access to more data than ever before -- from data that can tell them exactly who their customers are and...

Assessing the Proctor & Gamble Brand Portfolio

P&G's recent announcement that it will drastically reduce the number of brands in its portfolio has garnered a great deal of...

5 Lessons for Content Marketers from the #icebucketchallenge

The ice bucket challenge to raise funds and awareness for ALS research has been a smashing success and has led to a huge spike in...

Why 92 percent of retail purchases still happen offline

Though the eCommerce industry continues to see rapid growth, the overwhelming majority of U.S. retail sales (92 percent according...

Business Management Lessons from Rory Mcllroy

The world of business and management is full of sports metaphors, with quotes from greats like Michael Jordan and Wayne Gretzky...

Marrying Advertising and Content: The Future of Online Video Monetization

Consumers are spending more time with online media content than they are with traditional forms of media, as digital usage now...

Finding And Engaging New Subscribers Through Lightbox Registration

Finding and engaging new customers is the core to growing any business across industries. However, many marketers are not taking...

The Importance of a Good Professional Bio

A professional bio may be the first experience that a potential client, employer or networking prospect has with you. Your...

Three critical CMO-CIO gaps companies need to close now

Marketing is more about digital now. Well, yeah - it was really no surprise when recent research from Accenture identified the...

Active Preferences What They Are And How Theyre Used

Todays ads allow two-way conversations where consumers provide direct feedback to a brand. Ad creative has evolved significantly...