Predictive Intelligence, Machine Learning, Artificial Intelligence, Advanced Analytics. All these terms are gaining attention at major marketing, business, and analytics conferences. If you’re like most people...
Continually emerging digital channels present exciting opportunities for marketers. However, despite the array of new channels, the highest performing avenue is often overlooked and not taken into account when you consider how to allocate marketing spend...
People like scores. They like to know which team won, wins vs. losses, how much weight they lost, their body mass index, or their portfolio’s growth. Business people in particular really like numbers...
Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So my response is...
Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017 than simple banner or interstitial ads...
I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about the value of a career in analytics, which was a relief...
On a November day in 2008, three automotive-industry CEOs flew from Detroit to Washington, D.C., on a mission they insisted was crucial to their companies’ survival...
Brands are expected to spend over $11B on digital video in 2017, a 67% increase from 2015. Facebook alone delivers over 8 billion video views daily. But if brands are spending so much on video...
iMedia speaker and Global President of MullenLowe Mediahub John Moore gives his insights on the "lost art" of creativity in media...