13 scary marketing facts that will creep you out

13 scary marketing facts that will creep you out

Media Planning & Buying

Mwahaha! This Halloween we've tracked down the most terrifying stats you need to know. Read on -- unless you're a scaredy-cat.

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Featured Articles

How brand marketers can adapt to the multi-tab shopper

Media Planning & Buying
Eric Siebert

When trying to engage online shoppers, it's important to focus your strategy in the right direction. Incorporate these tips to reach your audience.

7 ways marketers can market themselves

Media Planning & Buying
Michelle Kruse

You might have impressive professional qualifications. But are you showcasing them the fullest? Find out what you could be missing.

Viral Video Watch: "SNL's" Lincoln ad parody, if driving was taught like sex ed, and a wingsuit air balloon jump

Industry Insider
iMedia Editors

Jim Carrey's awesome McConaughey impression, a hilarious transposition, and an amazing GoPro vid. Here are iMedia's picks for the hottest videos you need to see.

3 mistakes to avoid during the bidding process

Media Planning & Buying
Roy Chomko

Developing a new website or app can be difficult not only for the firm hired to do the job, but also for the client. Learn how to find a happy medium for all involved parties.

Social accountability is back with a vengeance

Industry Insider
Chris Malone

Thanks to the internet, power has shifted dramatically into the hands of the consumer. See why your brand is no longer safe from screw-ups.

How to hire the perfect social media person

What the future of programmatic buying will entail

The smartphone wars are back on

Complexity, confusion, and chaos: The story of our industry

The Digital Dispatch: Revenue.com, Playwire, and MobFox

Blog PostsiMedia Connection Blog

7 core takeaways from the Facebook PMD Summit

On 10/22 I had the fortunate opportunity of attending the Facebook Preferred Marketing Developer (PMD) Conference. Heres a quick...

Customer acquisition and retention strategies in fashion

I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the...

Research: Keyword Domains Still Unlock SEO Opportunity

A research project announced today studied 10,000 URLs to determine that keyword domain names still hold significant SEO value and...

Infographic: The Most Popular Candy Brands This Halloween

StatSocial analyzed the followers of the largest candy brands on Twitter to provide the demographic and lifestyle information...

Top tweets and pics from the iMedia Breakthrough Summit

The iMedia Breakthrough Summit this October in Atlanta, Georgia was focused on innovative partnerships, concepts, and ways of...

Doing good is good branding

When it comes to the future of technology, all it takes is passion and the drive to make it happen. Impossible is not a death...

Certifications And How They Help Your PR

We can all face it, quality of work is the most important thing a business can do. The days of quantity over quality are over and...

How The Weather Channel paved a unique path to being a technological leader

The Weather Channel has paved a unique path to being the leader in technological advancement in Atlanta by fostering a culture...

A Marketers Guide to Looking the Role

Success in the business world hinges on multiple factors and skills. While professional and academic courses teach aspiring...

5 Tasks and Processes Your Business Needs to Automate

In 2014, successful businesses -- regardless of industry -- have certain things in common. One is the use of automation and...

3 High-Level Ways to Entertain Business Clients

Whether you enjoy it or not, most industries depend on schmoozing clients and impressing customers. Anyone whos unwilling to go...

The Broadening Use of Sensor Technology

In recent years, tech developments have involved some pretty cool products and devices. As we proceed toward increased automation...

8 Mistakes That Are Killing Your Sites Conversion Rate

Have you ever skimmed through your sites analytics and felt that something was off? Maybe you noticed an unusually high bounce...

Could the UK see a record-breaking Halloween in 2014?

Halloween sales in the UK have increased by a staggering 261% since 2005, growing from 90m to 325m last year. The average spend...

Case study: Fisher-Price's crowdsourcing win

At the iMedia Breakthrough Summit in Atlanta, Georgia, Olga Patel, senior manager of open innovation at Mattel, discussed Fisher...

4 Reasons to Have a Killer Cross-Screen Strategy

Consumers are increasingly moving between multiple devicesand sometimes using two simultaneously. Chances are, as a marketer,...