Featured Articles

Account-based marketing in the age of big data

Media Planning & Buying
Sonjoy Ganguly

ABM enables B2B marketers to focus on promoting multiple products to the prospects who have the highest chances of converting. Here's how data can help guide them.

Content strategy for retail and CPG brands: Risks and rewards

Media Planning & Buying
Rebecca Lieb

Innovation is moving at breakneck speed, and brands and retailers can't afford to be stagnant. Stay on your content game with these insights.

5 ways to generate buzz during your next big event

Social Media
Anthony Russo

A successful event today needs a solid social media strategy. Check out these tips for engaging your audience.

9 principles of motivational UX

Media Planning & Buying
Brian Marr

It's time to overcome to the engagement crisis and create opportunities for positive user experiences. These principles will show you how.

4 better-than-best email practices for the holiday season

Chris Marriott

The holiday shopping craze is about to begin. Are you ready? Get an early start this season by employing the following essential email marketing tactics now.

Honing your customer intuition

How contextual messaging affects your strategy

The importance of hiring for culture fit

Bringing marketers and buyers together

Will fraud be the death of programmatic?

Blog PostsiMedia Connection Blog

Programmatic Storytelling: From Discovery to Purchase & Beyond

When it comes to programmatic marketing, the first thoughts to come to mind are typically performance advertising and the ability...

Create a Social Media Strategy on a Shoestring with These Six Tips

The first social media campaign I worked in early 1998 involved creating and distributing viral videos featuring popular Hasbro...

iMedia at Ad Week: Tim Armstrong and the IAB join forces to bring diversity to the industry

Theres been a lot of buzz about diversifying the workforce as of late. Smart folks that specialize in recruiting and training...

Location As A Context Filter

I recently participated in a panel for Mobile Media Summit in NYC as a part of advertising week. The discussion was primarily...

Reputation We All Have One

Reputation - whether is truly reflects who we are or not - we all have one. People compare themselves to others its part of human...

Cocky or Confident? A Fine Line That Can Make or Break an Interview

A few weeks ago, I sent a candidate on an interview that didnt go very well. My client thought he was cocky and rejected him.This...

iMedia at Ad Week: The IAB Mixx

The all star lineup on day two of the IAB Mixx was primarily focused on content. Actor Seth Meyers took the stage to discuss his...

Ready. Aim. Fire.

To succeed in today's technically sophisticated marketing environment requires unprecedented collaboration between a company's CTO...

Blockchain Technology Poised to Shake Up Main Street and Wall Street

Because its still relatively new, most consumers - and marketers - probably dont have a clear understand of bitcoin. But its...

iMedia at Ad Week: Mobile Media Summit

The Mobile Media Summit kicked off Ad Week 2015 with an impressive panel of CIOs who all seemed to agree on one thing: More often...

Chinese Spend 51% of Their Smartphone Time Playing Video Games

Ever wonder what people are plucking away at on their smartphones and mobile devices at dinner, at work, crossing the street......

Fundamental visual marketing principles NOT to forget

Visual marketing is a staple in branding, and that isn't something that will ever change. After all, it has been a part of...

Knowing Your True Purpose As A Company: Panera Bread

Panera Bread is a brand that knows its true purpose, and it is evident in every aspect of the organization. Panera is simple...

Social media campaign from Naked fruit juice is socially-conscious

This is a nice, simple campaign with an added appealof generating consumer contributions.Employing the hashtag #drinkgooddogood,...

A look at the ever-changing agency model

I had a chance to sit down with Charlie Ray, president, Broad Street Co. to share his perspective with the ever-changing agency...

Ad Blockalypse Really Happened: Now What?

Last week something happened that really goes to the heart of what's occurring in the advertising industry now. If it is given the...