Marketing jargon translated for normal people

Marketing jargon translated for normal people

Media Planning & Buying

We all know marketers have a problem with silly buzzwords and ridiculously flowery language. If you want your mother to understand what you do for a living, try explaining it like this.

Featured Articles

How to win the attention war

Brand Issues
Mark Arnold

Consumers are inundated with marketing messages on a near-constant basis. How can you stand out from the pack?

Why interactive images will be the next big thing

Industry Insider
Joseph Dumont

Marketers are always looking for a game changer. Here's how image-based interactive marketing will explode on the world stage.

How to keep your employees inspired

Erika Weinstein

In order for your company to be successful, everyone needs to stay eager and engaged. Here's how to keep your team motivated.

5 keys to a successful employee advocacy program

Media Planning & Buying
Eric Roach

Appointing brand ambassadors within your company sends a powerful message. But before handing over the social media microphone to your employees, consider these factors.

Viral Video Watch: George R. R. Martin, video games, a walkman, and pranks

Industry Insider
iMedia Editors

A GoT wedding, frustrating video games, "ancient" technology, and baseball pranks. Here are iMedia's picks for the four hottest videos you need to see.

How small brands can beat the big boys at online video

The secret to maximizing television marketing effectiveness

4 ways to enhance cross-channel marketing

The top marketing companies accelerating tech trends

The 3 Rs of online campaign effectiveness

Blog PostsiMedia Connection Blog

iMedia Industry Update: Trends in Commerce

The first quarter of 2014 is already in the books. Wow. Time flies. It seems like just yesterday that we were worried about Y2K...

The Crowded Commerce Landscape

Commerce is the name of the game in business, and whether a company needs help driving foot traffic, tracking attribution or...

Keeping Your Marketing Numbers on Track: Applying Analytics to Promotion and Sales

Demand for analytics is exploding, with Gartner principal analyst Dan Summer reporting that the business intelligence platform...

4 common image sharing mistakes

We've all been there. You're working on project and you need an image for it. You know which one you want but you're not sure...

In Defense of Popups

It is no secret that we tout the modal popup as the ultimate tool for building your email subscriber base, and we have the...

How mobile and social have changed live events

From my place at the intersection of the music and communications industry, I've witnessed the many changes technology has brought...

Six simple steps to a thriving workforce

Today's employees have a lot going on in their lives that can affect job performance, but the real key to employee satisfaction,...

Millennials heart UGC: 5 new and surprising stats

We know two things about Millennials, they will soon have record-breaking purchasing power and they spend TONS of time with...

Case Studies: 4 Ways to Take Charge of Social Media UGC

Do you allow your social media visitors to create and post content? If not, why should you even allow your communities to do this?...

The art of brand evolution: How a "timeless" vision and collaboration are the keys to success

Timeless brands are timeless for a reason they effectively establish a vision that not only answers the needs of today's...