It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
New ad technology got political, and it may have helped tip the scales. Find out how, along with how marketers can apply those lessons to their own campaigns.
As technology advances, so do marketing opportunities. However, not all of the emerging solutions are one-size-fits-all. See what makes sense for you.
Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.
Your company may think it's offering the perks that'll keep your teams happy, but it could be time to think again.
Take a fun look at what made 2016's most popular video campaigns so hot.
It's a new year, which means new trends. Here's how programmatic may take shape.
This popular commerce trend requires careful thought to get past the start-up phase. See what it takes.