How does a fashion brand leverage a major industry event? This report analyzes the content strategies and tactics of four major...
The Super Bowl is one of the biggest days of the year for brands, and one of the most-anticipated cultural moments of the year for...
A number of years ago I was retained to provide marketing communications services for a San Diego-based dating site. Good concept...
People are increasingly familiar with green housing, fuel-efficient personal vehicles, and innovative gadgets. In the background,...
It's no surprise that people like personalized gifts. Would you rather receive a generic birthday card or a handwritten note? Most...
As technology has become more deeply integrated into our daily lives, weve grown increasingly accustomed to the benefits. Our...
tl;dr -Todays marketers (not just those in e-commerce) need to realize that ease of payment is going to play an increasingly...
In the age of data activation and marketing automation, programmatic has become one of the fastest growing sectors in advertising....
They're back! The wise, smooth-voiced cat with the young orange padawan. In the latest installment, cat tells kitten all about a...
People who are involved in a highly technical field often experience difficulties selling to the average person. To promote...
The past couple years have been tough for some of the nations leading retailers. From the Target and Home Depot breaches that...
Every January at 140 Proof, we share the hottest tech trends for the year. What are the watchwords to look for in 2015? Here's the...
Weve seen plenty of changes over the past 44 years, and one of the most significant changes is how email has become a staple in...
Every business website is geared to drive the visitor towards one objective -- this could either be gathering information about...
When I first heard the term Native Advertising, it was from a professional peer at an Aboriginal radio station in Toronto. I kid...
When I ask potential new hires what theyre looking for from their next job, Im amazed when they respond, work/life balance....
