The best branded videos on Instagram

The best branded videos on Instagram

Social Media

Instagram video is now 1 year old, so it's time to celebrate the most impressive marketing wins. Here are eight brands uploading top-notch videos.

Featured Articles

Trends in branded video: What you missed this summer

Video
Mallory Russell

It was a big summer for branded video. Here are the trends that continue to drive record-breaking viewership in 2014.

How to leverage the metrics of attractiveness

Media Planning & Buying
Erika Weinstein

Standing out to potential clients and partners can be difficult. Here's how to stay desirable in today's competitive business world.

Why viewability is here to stay

Media Planning & Buying
Jon Schwartz

This important metric has the potential to create a rising tide across the marketing industry. Find out why you should keep your eye on it.

7 deadly sins of Google AdWords

Targeting
Sheri Firstenberg

AdWords can be a great way to reach new audiences, but there are blunders to avoid. Are you making these mistakes?

Could Twitter replace cookies?

Industry Insider
David Zaleski

With cookies crumbling in light of mobile, marketers are quickly looking for alternatives. Here’s how one social media giant is addressing the issue.

3 successful email personalization techniques

Viral Video Watch: Re-naming the Redskins, "The Simpsons" on Scotland, and a hamster vs. Kobayashi

7 rules for providing an excellent customer experience

What is "webrooming" and why should marketers care?

5 big data-driven innovations media sites are providing marketers

Blog PostsiMedia Connection Blog

Breaking out the crystal ball: The future of affiliate

Following the CJ University (CJU) conference last week, its fitting to consider how the face of affiliate marketing -- a quickly...

Part IV – All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC

This post is co-authored by Alan M. PateIn this five part series, originally published in the Summer 2014 edition of the Media Law...

The Long View of Customer Experience, Part 1

This is the first in a series of articles about long-term customer experience and how to drive engagement beyond short-term and...

What To Know When Pursuing a Marketing Career

Marketing can be a lucrative career that can also be fulfilling at the same time. When you can find a job that you look forward to...

5 Ways To Rebuild Relationships With Former Clients

Look through your contact list and see who you haven't spoken to in a long time. This might consist of clients who stopped by for...

5 Website Performance Enhancers That Get You the Best Results

Many companies today rely on their website primarily, if not solely, as a vessel for information exchange with customers and...

How CJ Affiliate designs intelligent acquisition programs

Today's successful brands have to be thinking about new and clever ways to cultivate and engage new prospects. Lisa Thomsen,...

How to leverage customer insights in affiliate

Marketers today know the importance of leveraging data, but in order to strategically improve ROI and overall program efficiency,...

5 pitfalls of affiliate attribution management

Measuring affiliate channel performance is not an exact science, and many companies fall into harmful patterns when tracking their...

Changing your Companys Name: How we used crowdsourcing to generate 1125 options

Naming a startup is a difficult task. Its made even more difficult by the fact that the majority of the great .com domains are...

Will Infinite Scrolling and Lazy Loading Help Publishers?

If theres anything that can convince you that times are changing againin the online advertising business, its the relatively new...

Executive Recruiting: The Importance of Educating Marketing Candidates

If you currently hold a high-level marketing position, youve probably gone through your fair share of job interviews over the...

The History of Market Research: Radios, Soap, and Doc Procter

What can we learn from the market research greats who have gone before us? If I were forced to name just one thing, it would be to...

Twitter to Filter its Feed for Relevance; What it Means for Brands and Publishers

For social media fans, the big news of the moment is that Twitter may be considering ways to replace its classic feed every tweet...

Shining A Light On Beacon Misconceptions

Merriam-Webster describes a beacon as a strong light that can be seen from far away and that is used to help guide ships,...

Uber Understands You Cant Spell Capitalism Without API

B2B needs a sharing economy. And Uber, loved and feared Silicon Valley titan, wants to lead the way. Their latest move to open...