The 5 fastest ways to alienate online audiences

The 5 fastest ways to alienate online audiences

Industry Insider

With video content growing exponentially, there are simple mistakes you'll want to avoid that can drive viewers away quickly. Steer clear of these potential pitfalls.

2014 iMedia Agency Nomination voting starts
Featured Articles

The best tools for light customer "stalking"

Targeting
Evan Westenberger

Gathering relevant audience data is a surefire way to begin creating quality content. Take a look at some of the best means for collecting this info. 

Break through YouTube's glass ceiling

Video
Irfon Watkins

It's a new world of content distribution, which brings with it some colossal opportunities for advertisers. Find out why the industry needs to focus on properties beyond YouTube.

The most difficult agency talents to cultivate

Media Planning & Buying
Thomas Moyer

Hiring the right agency employee takes more than just finding someone with all the necessary job skills. Here are some of the more elusive qualities that make a difference.

Understanding programmatic accountability

Industry Insider
iMedia Editors

Everyone wants credit for success, but who should take responsibility for programmatic missteps? Read on for an expert opinion.

5 rules for the new era of email marketing

Email
Brigitte Donner

Email has been around a while, but the rules are constantly changing. Check out what's important now.

The content software awareness problem

The merits of proactive advertising technology

How did programmatic get a bad rap?

3 steps to add authenticity to your ad equation

The art and science of customer persuasion

Blog PostsiMedia Connection Blog

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Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition

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Emerging Technologies Showcased at SIGGRAPH 2015 Could Be Tomorrows Products

SIGGRAPH has always served as a unique forum for an array of cool and innovative technologies and computer graphics approaches....

Will An End to Ad Fraud Mean Bigger Budgets?

by Roy de SouzaAs buyers begin to demand better metrics on both ad fraud and viewability from publishers, the definition of how to...

Tracking Consumer Behaviors like Weather Patterns What You Could Be Learning

I know what youre thinking another article about programmatic. But given the rapid pace of advancements in the programmatic space,...

A New PR Plan For Games Apps Startups and Product Launches

PR has evolved. The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically...

Facebook July Leaderboard for CPG Dips and Dressings

CPG is a very broad business category, with sub-categorieslike soft drinks having brands withsome of the larger social media fan...

3 Social Media Campaigns from Luxury Auto Makers in July

This past July there were some social media campaigns in the luxury auto industry worth taking a closer look at. Below, in the...

What tourism DMOs are doing on Instagram

Last year we reportedhow tourism DMOs are using Instagram to generate impressive engagement levels. So thought wed check in on...

Analysis of Diesels #dieselprefall15 fashion social media campaign

Diesel is one of the more innovative fashion brands when it comes to marketing, online or offline. So lets take a look at their...

Pet Food Social Media Campaign #becausebacon Analyzed

The Beggin pet food brand has recently launched a new social media campaign around the hashtag #becausebacon. The Subject Analyzer...

Facebook Leaderboard for top Fruit Juice Brands

The leaderboard below shows how the top CPG fruit juice brands are performing on Facebook. This data is for the month of July,...

How To Find Out if Youre Walking Into A Shit Show With This New Job

This morning, I penned an email to a friend who works for a mobile tech firm to see if I could help him out on any roles. Just...

The Secret to Making Live Events Worth Every Penny

Have you all but given up on attending live events?If you have, youre certainly not alone. Many companies see live events as...

Millennials Are Actually Robots Made by Google

As Ive long suspected, the Millennial generation, that prize target for marketers everywhere, are in fact robots made by Google...

Learn to Surf. Climb a Mountain. Have Some Tequila. Its Your Vacation Leave the Phone Alone. Heres How

Are smart phones awesome or do they suck? I dont think Ive ever had a love-hate relationship with anything more than my iPhone. On...