Q&A with John Moore, Global President, MullenLowe Mediahub
iMedia speaker and Global President of MullenLowe Mediahub John Moore gives his insights on the "lost art" of creativity in media...
Should non-game apps be using playable ads?
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The Highest Performing Digital Channel Isn’t New, Often Overlooked
Continually emerging digital channels present exciting opportunities for marketers. However, despite the array of new channels, the highest performing avenue is often overlooked and not taken into account when you consider how to allocate marketing spend...
Should non-game apps be using playable ads?
Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017 than simple banner or interstitial ads...
Twenty Measurement Insights from a Career in Marketing: Part 1
I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about the value of a career in analytics, which was a relief...
Brands Are Winning in 2017 By Making Passive Video Active
Brands are expected to spend over $11B on digital video in 2017, a 67% increase from 2015. Facebook alone delivers over 8 billion video views daily. But if brands are spending so much on video...
4 Ways Businesses Blunder And Make A Mess Of Their Brands
On a November day in 2008, three automotive-industry CEOs flew from Detroit to Washington, D.C., on a mission they insisted was crucial to their companies’ survival...
Getting Your Analytics Straight
Predictive Intelligence, Machine Learning, Artificial Intelligence, Advanced Analytics. All these terms are gaining attention at major marketing, business, and analytics conferences. If you’re like most people...
Get Your Rebrand Right With These 3 Critical Steps
With countless industries getting more complicated every year, brands need to constantly evolve to match ever-changing customer needs. In certain cases, this means completely reinventing the way you present your brand to the world...
Want to Boost Engagement? Synchronize Your Ad-Buying Strategies
During the glory days of TV-watching, there were no smartphones, tablets, or laptops. People flopped down on the couch and stared at one device for hours. Today's TV-watching experience looks drastically different...