5 ad formats that will boost your brand

5 ad formats that will boost your brand

Ad Serving

You're ready to reveal your campaign to the world, but you're just not sure where to showcase your creative brilliance. Here are the ad formats that create powerful online branding experiences and generate the highest user engagement.

Featured Articles

Why you should measure email ROI

Email
Mitch Lapides

If you've tried to calculate email ROI, you know that accurately determining both cost and return is a challenge. Here are the best ways to measure and improve ROI for your email campaigns.

6 game-changing technologies consumers love

Industry Insider
iMedia Editors

Digital marketers are finding that not all new technologies connect with consumers. Here are six that are cutting through the clutter.

What digital marketers can learn from TV

Media Planning & Buying
Jack Krawczyk

While many claim TV advertising is inefficient, the dollars have stayed with it. Find out why TV is still winning out over digital and how brands should react.

How to prepare your mobile video ads for HTML5

Video
Pablo Schklowsky

Web video publishers are beginning to look for ways to monetize videos being played outside Flash. Read about what the HTML5 experience is like for consumers.

4 ways to breathe new life into your display ads

Industry Insider
iMedia Editors

Stop wasting your valuable ad space with these rejuvenating tips, and avoid the worst thing to put in your banners.

Industry Update: [x+1] and more

How to keep your digital employees from jumping ship

Can Facebook live up to the branding hype?

How to avoid a social media mess

Blog Posts iMeida Connection Blog

Why I hope Fred Wilson keeps telling startups to not invest in Marketing

Because then smart marketers can keep using it as a major competitive advantage.Let me be clear: I don't actually think that Fred Wilson is saying "don't invest in marketing;" I think he means don't invest in expensive activities like hiring a...

The Social Media Metrics That Truly Matter

What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. My answer? I believe it depends on your objective, audience and offering. Unfortunately,...

Exit Interviews

Its said that the worst breakups are those where youre not sure exactly what went wrong. The jilted party is left with nothing more than tired platitudes (Plenty of fish in the sea, These things just happen, Its better to have loved and lost. yada...

Pinterest's Success Formula

Pinterest, the virtual pin board, tickler file and scrapbook, has come out of the woodwork two years after launching and captured the attention and the traffic of 10 million unique users and generated approximately 1 million pins almost overnight....

Organizational Politics, Digital Marketing, and the Optimization of Sub-optimal Strategies

Biased cultures of digital marketing testing in organizations exist because of risk-aversion in the management culture. In such environments, managers see little gain in expending political capital to try testing digital approaches that might not...

Winning at Shelf in the Digital Age

RETAIL FUNDAMENTALS FOR MOBILE-SOCIAL COMMERCERetailers have always observed people in their stores to gain insight into how to create a better shopping experience. Where does the customer go upon entry? Can she find the right aisle? Does she read...

Q&A: Rachel Pasqua, Organic's New Exec Dir of Mobile Marketing (Pt 1)

On the heels of its designation as Ad Age's "Comeback Agency of the Year," Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.In part one of my recent conversation with Pasqua, we get a sense of mobile's role...

Online Video & TV Everywhere

Last week I attended the 2012 ANA TV & Everything Video Forum. Below is a summary of the knowledge I gained from the event.Ralph Santana, SVP & CMO, Samsung Electronics NA, who gave a great overview of how new technologies are changing...

TopTen: How less content-oriented brands are beating YouTube at Facebook engagement

Im going to pick on YouTube in this post. And I love the company, what theyve done, and especially their post this week. But youll notice that week after week, theyre never at the top of our TopTen list in terms of engagement.Sure, they have one of...

5 Insights from Inventors

Inventors think about things that dont yet exist; that arent there. They operate on a different frequency.They iterate, incubate, massage, manipulate and relentlessly test ideas. They seek to fix things and fill voids. Some ideas are radical, some...