9 social media marketing rules you should break

9 social media marketing rules you should break

Social Media

The old rules of social media marketing no longer apply. Here's how to ensure your brand's social strategy is up to date.

Featured Articles

Succeeding in a coupon-crazy world

Media Planning & Buying
Karen Koslow

Is our consumers' affinity for snatching up deals wherever they can destroying brand loyalty? You can offer great deals and maintain a long-term customer base by following these suggestions.

3 simple ways to avoid failure at big brands

Industry Insider
Matt Target

There are easy ways employees can drag down a large company. Here are some often forgotten tactics that can help you avoid a professional downfall.

How to empower your teams to say "no"

Media Planning & Buying
Joe Staples

Pushing back is sometimes necessary for the benefit of the department, the company, and your own sanity. Check out these tips for knowing when to put on the brakes. 

The CMO's guide to programmatic

Media Planning & Buying
Neil Coleman

As programmatic continues to take over, understanding the landscape becomes more and more crucial. Here's what you need to know.

The power of social gravity

Best Practices
Jeff Cann

When a brand develops an extremely strong following, it can pull customers into its orbit. Here's how companies can up their social game.

3 cornerstones of La-Z-Boy's success

4 things brands need to understand about moms

Surprising best practices for advertising on Twitter

Branded video: Bottomless budgets vs. low-cost campaigns

The inevitable programmatic revolution

Blog PostsiMedia Connection Blog

Tostitos #anyexcusetoparty campaign analyzed on Facebook

Below is a leaderboard showing post and page activity for a number of the leading brands in the dips category. You can see the...

Twitter and snack foods: An industry overview

While there are a lot of questions lately about Twitter, its business model, and its role for brands in the social media landscape...

The Robot Swarm Is Upon Us

Exterminate, exterminate.-Briefing warning from the Daleks before firing their extermination rays on various "Doctor Who...

How to do effective content marketing in the B2B industry

Marketing in the B2B industry is a long-drawn process. The time between soliciting a prospect and potentially winning a contract...

Facebook, Twitter & Instagram: How much are brands posting on each?

In this review, well look not only at how much brands are posting on Facebook, Twitter and Instagram, but also what levels of...

When Others Vacation, Marketers Need to Get Busy: Four Tips to Reach the Traveling Consumer

The following is a guest post by Ben Tepfer, product marketing manager for Adobe Campaign.This week marks the first week of summer...

Personalization Is Mobiles Big Hurdle and Large Opportunity

Three out of four consumers like it when brands personalize offers and messages, according to the Aberdeen Group. But only 13...

Which social media networks drive the best engagement for state tourism DMOs?

One of the more challenging tasks in social media analysis is comparingperformance across different social networks. Several...

Video Killed The TV Star [Infographic]

As technology advances, video has quickly become the preferred medium for consumers and advertisers alike. Whether it's desktop or...

After a Security Mishap: Protect Your Brand and Maintain Customer Trust

Its a normal Tuesday, when suddenly you receive a flurry of emails from customers asking why they are redirected when log on to...

Social media landscape for the consumer electronics industry

In this analysis well take a look at the relationship between the social media accounts of a number of large consumer electronics...

'Like A (Super)Girl': 3 Ways CBS Could Do Some Serious Good This Fall (Video)

http://www.youtube.com/watch?v=XjJQBjWYDTsCan a new TV show about a female superhero aspire to create positive messages for girls...

25 Top Fathers Day Posts From Last Year

With Fathers Day coming up this weekend, we thought wed take a look at some of the top Fathers Day posts from last year. These are...

A savvy Instagram promotion from fashion retailer ShoeDazzle

As weve shown in the past,Instagram is delivering great levels of engagement, in particular for fashion brands.That means brands...

5 Ways to Attract Top Talent (Even When Youre Not Facebook or Google)

Its hard to find great talent. This has always been one of my top challenges, but never more so than now when many tech giants and...

The Ugly Truth Behind Facebook's New App Marketing Policy

This article was originally published on the Mobile Leaders Alliance website. Over the last month, if you've been listening...