The 4 biggest wastes in your marketing budget

The 4 biggest wastes in your marketing budget

Media Planning & Buying

We all want bigger budgets. But shouldn't we also be wasting less of our current allocations? Here are the areas where you need to reevaluate your spend.

Featured Articles

The 7 deadly sins of personalization

Targeting
Dan Darnell

Along with the benefits of e-commerce personalization, there are innate risks. Here are the most commonly committed sins and how to avoid them.

Will the banner ad ever die?

Media Planning & Buying
Rebecca Lieb

Marketers have long predicted the demise of the banner ad, yet it's holding strong. Here are the real issues that will determine its future.

The biggest paid search and social mistakes

Industry Insider
Josh Dreller

Paid search and paid social deliver exceptional ROI. Here are two ways you might be screwing them up.

Why not all brands should strive for a blockbuster viral hit

Video
Mallory Russell

What's better for your brand? A big viral hit or a string of consistent performers? Let's look at two brands' very different video strategies.

3 more reasons the click-through rate is dead

Industry Insider
iMedia Editors

Still not convinced that the click is irrelevant? Here are three more reasons the CTR needs to die.

Why no one can define "premium" inventory

How BuzzFeed is dominating native advertising

7 types of Facebook fans that affect your business

Why brands fail to connect with Twitter users

What did marketers want to be when they grew up?

Resource Connection Updates

Blog Posts iMedia Connection Blog

What You Need to Know About Multiscreen Video Advertising

Multiscreen is no longer hype; in 2012, 78% of agencies ran multiscreen campaigns on behalf of their brand clients, and 90% expect...

The New MySpace

I was recently briefed by the MySpace team prior to the re-launch of the brand. I had worked closely with the MySpace team back in...

Digital Advertising: The Measure of Success

For those of us who make a living working with data, its strange to see it playing such a dominant role in the news. There seems...

Five Essential Strategies for Enterprise Web Design

A well-crafted website is a sign of an enterprise that takes all facets of their business seriously. Often times a website is the...

What You Should Know About Big Data

There is a line in the 2004 movie I, Robot delivered by a hologram of a scientist played by James Cromwellhe tells Will Smiths...

5 Reasons Not To Ask For Everyone's Creative Input

Have you ever found yourself in a meeting wishing some of the people would take their ideas and go back to their desks? I run a...

Advertising 2020: Quantified Everywhere

Technological change is exponential, NOT linear and the advertising industry has already become a series of ones and zeros. Given...

Judge the ad:tech New York Startup Spotlight Series!

The ad:tech Startup Spotlight Series is a competition that finds and rewards the most enterprising new companies in digital...

Brand Evolution: How Much Does Consumer Engagement Influence Brand Identity?

A brand is only as good as it appears to be, and appearances these days rely a lot, if not exclusively, on customer engagement and...

Pursue the Passionate, Avoid the Zombies

Whether we like it or not, we become more like the people we spend the most time with -- and most of our time is spent at work....