5 ways to win over a traditional marketing executive

5 ways to win over a traditional marketing executive


Winning the budgetary affections of a traditional marketer requires some finesse -- like a well-choreographed dance. Don't miss these steps that can help you dance your way to consistent wins.

Featured Articles

The evolution of SEO

John Iozzia

SEO isn't dead, but it is changing at a rapid pace. Take a look at the past, present, and future of search engine optimization.

The transformation of online product displays

Shira Sarid-Hausirer

Smart retailers offer new layers of product discovery for their shoppers. See how these visualization strategies are engaging consumers.

The future of mobile: The death of disruption

Ad Serving
Michael Farber

Consumers have a lower tolerance for disruption in the mobile environment. Check out the ad serving advances that are enabling more-seamless and contextually integrated experiences.

So much data, so little time

Industry Insider
Kevin Hung

We're swamped with buckets of data. How do you sift through it all to find what's most relevant?

When did content become so complicated?

Melinda Orlando

When considering your content strategy, it's important to not let new trends overshadow the simple backbone of telling a good story. Try to keep these things in mind when crafting yours.

The death of the word "vendor"

Overcoming the greatest hurdles in predictive marketing

Do you suffer from tech anxiety?

In praise of the algorithm apocalypse

3 ways agencies can adapt to the evolution of thriving tech

Blog PostsiMedia Connection Blog

An Instagram Leaderboard for Top Fashion Apparel Brands

Instagram and its stylized photos is obviously a natural fit for Instagram. So lets take a look at a leaderboard of top Instagram...

Can Technology Help Solve Californias Drought?

On April 1st, California Gov. Jerry Brown issued an executive order mandating a substantial reduction in urban water consumption...

Analysis of social media campaign #obeyyourverse from Sprite

In reviewing the soft drink category for content trends, I found an interesting campaign from Sprite thats worth a closer look.Ill...

Two Case Studies That Analyze The Benefits From Content Marketing

In a recent column on this website, I had mentioned how even the most savvy B2B marketers struggle with content marketing. It is...

Which social media networks do yogurt brands post on most?

As weve noted with other industries weve analyzed, howthe brands allocate their posting across the different social media networks...

Mobile Trumps Desktop and TV, People Trump Everything!

Mobile now trumps desktop and for the first time, Americans spent more time on average looking at their mobile devices than at a...

Dude Where's My ROI ?

Startups and small brands whove been seeing their results decline on Facebook are finding untapped opportunities on Pinterest,...

How streaming is taking over

People are changing the way they consume television content. The days of people turning on a TV and flipping through channels to...

Which social media networks do hospitals post on most?

Where brands posts says a lot about how much they value a given social media channel, and how much effort theyre willing to put...

Chart: Most-shared luxury fashion topics on Facebook

Lets take a look at the most highly-shared topics on Facebook for luxury fashion brands. Below, in the Subject Explorer, you can...

From Mobile Computing to Localized Marketing, Part II

The localization of marketingleaves other forms of marketingin the past"I skate to where the puck is going, not where it's been....

Search Engine Optimization During Your Website Redesign

Search Engine Optimization (SEO) has many components, with some much more technical and others more based in content strategy and...

Top 20 pet food posts on Instagram for June

Categorically, pet food brands have been a little slow coming onto Instagram, which seems odd given that its such a visual medium,...

Mobile Eats Up Everything Infographic

As the technology advances and adoption rates continue to rise, it's no news to anyone that mobile devices are becoming a bigger...

Why so few World Cup victory posts on Facebook from US Womens soccer sponsors?

In an analysisof12 of the14 official sponsors of US Soccer, I found only 3 posted about the womens World Cup victory on their...

From Mobile Computing to Localized Marketing

All brands need to prepare for the localization of marketing...or get left behindIt's late 2009. Foursquare and Gowalla are the...