Brands today must understand their audiences and tailor their messages appropriately. Learn how to avoid a failed initiative with these tips.
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There's so much potential for brands to bring the full customer experience to life. Marketers who are already connecting the dots are seeing the benefits now.
It's important for retailers to do more than just keep up with their consumers. Find out how to stay one step ahead.
While the progress isn't staggering, location apps are evolving. Take a look at some of the latest technology.
Find out if you're doing all you can to connect with consumers who burn the midnight oil.
Take a closer look at how Twitter, Pinterest, and Facebook are all getting on board with buyable media.
If you aren't connecting with consumers, you're wasting your time.
What is value, and how do you pay for it? The answer may be more straightforward than you think.
Easter and March Madness provided great brand video opportunities last month. See who made the chart.
The generation gaps in ad tech are a hot topic these days, and it's not the first time this has been sore subject. See how marketers should embrace all ages -- young and old.