Inadequate data collection technology is responsible for slowed progress in marketing strategies. Here's how to avoid the pitfalls.

As marketers await a wearable device breakthrough, consumers remain skeptical. Here are the key factors that need to align.

Brian Williams going gangsta, Comcast really doesn't care about you, adorable animals save the day, and a shower of food in slow motion. Here are iMedia's picks for the four hottest videos you need to see.

Algorithms are monopolizing the search and marketing processes, but it's time to fight back. Here's how to beat the robots that have hijacked the industry.

Marketers love video, but finding its revenue path is challenging. Here's how one insanely popular web series is monetizing online storytelling.