I recently talked with Jason DeLuca, Managing Director at Allscope Media, an independent mid-size ad agency that delivers fully integrated communication strategies,about the important relationship between creative and media buying. How do creative...
Keep it SimpleA one-minute video is a recommended start, and you might find yourself liking that length, viewers do. Youve got to keep things simple being careful not to over saturate the viewer with too much content.To retain what they are watching,...
The brand insight is where a lot of teams stop with social, handing writers and designers a gaping void within which to structure a social media presence.What results often times is either: 1) shoving traditional campaign structures into social...
Ill bet Word of Mouth (WOM) is the number one way your company gets business.If so, youre not alone.WOM is the leading way customers find out about start-ups and small businesses,study after study has shown. Even search is now driven by Word of Mouth...
The more changeoccurring the more questions arise. This year is no exception. B2B Marketers are experiencing ongoing as well as new challenges as we start to hit stride in 2013. What are the big future questions for B2B Marketers? Let's look at a...
The most interesting videos present a STORY.You need to work hard to find a thread amongst your daily narrative - a story - EVERYONE has one.You need to remember that award-winning plays have a story, great movies have a well-written story, good...
In my previous posts, I discussed the roles of culture, process, and structure in an organization. My philosophy is that culture drives the success of a team, followed by processes that ease the workflow and structure that defines and clarifies roles...
Citing grammatical incorrectness, Yahoo! announced this week that they are "finally fixing the gross misspelling" in the name of social blog website Tumblr, which was acquired today for 1.1 billion dollars."Like many Americans, I have always been...
We already knew that food was one of the key categories on Pinterest, but who ever, in a million years, thought that kale could be sexy?And yet it is in fact, kale was the hottest thing online in early May 2013. Regular old good-for-you leafy green...
With the current state of B2B marketing aptly summed at the Sirius Decisions Summit 2013, how can marketing stay relevant and continue to add value? Exactly what type of skills and attributes will the modern marketing professional need to be able to...
