Featured Articles

A brief guide to viewability for digital advertisers

Media Planning & Buying
Lori Goldberg

With improving technology and better understanding of consumer behavior, the advertising industry is now reconsidering how we define an impression. Let's take a look at what changes need to be made, and what new rules are being put into place.

How to transform email marketing with a strategic shift

Email
Vivek Sharma

Despite consumers' propensity for ignoring emails, email continues to deliver high ROI. See three ways marketers can boost results even further with support from the right technology.

The truth about hyperlocal mobile advertising

Mobile
Anthony Iacovone

What exactly can hyperlocal tell us about mobile consumers? You may be surprised by some of the possible issues that come with geo-targeted ads.

An overlooked way marketers can use LinkedIn

Industry Insider
Vik Kathuria

We all know LinkedIn is a great resource for hiring talent, but are you using it for other reasons? Discover a trick that could save you time and provide you more success.

The Digital Dispatch: Kahuna, Tahzoo, and VideoAmp

Media Planning & Buying
iMedia Editors

Drawbridge announced a new partnership, Magnetic announced a new merger, and GumGum made a new appointment.

The 4 steps to uniting mobile and PC customer data

Television's changing landscape

Why publishing directly on Facebook is a bad idea

Marketing tips for summer travel season

3 new brand videos that are resonating globally

Blog PostsiMedia Connection Blog

Carls Jr posts leading social media campaign for fast foods

Taking a look at the top content themes in the fast food category for the month of August, some interesting campaign themes come...

Snapchat's Small Change Has Big Implications

Last month I turned 35 years old and, in two month's time, I'll begetting married. These aren't just milestones, they're catalysts...

Increase Sales On Your Website In An Ultra-Competitive Industry

Depending on the industry you operate in, generating leads through your website is pretty straight-forward : you set up a landing...

A week of social media activity in the yogurt category

Taking a weekly snapshotof social media activityhelps put both posting volume and content scheduling in clear view. So to get a...

In fashion, social media posts about ads are as engaging as those about products

There are many different levels of social media data. Benchmarking data provides a good high level perspective, and of course,...

The Perfect Programmatic Strategy: Customer Lifetime Value

In today's always on connected world, brands have the ability to be in constant communication with consumers and reach them at...

How Lincoln Motor is using social media content to rebrand

Concept cars have always provided the sizzle atauto shows, and give brands a great way to flash their engineering expertise. So...

How state tourism offices are selling adventure

Tourism is a businesscategoryrich in emotion and excitement. In this post, were going to analyze the content posted by state...

Life With An Apple Watch – Too Personal and Lacking Benefits

To continue to call the mobile phone my most personal device is to ignore the You Did It notification that I received on my new...

How Brands Use Polls to Leverage Deeper Drivers of Engagement

Being in the media world, we understand the process through which a digital ad reaches a consumers screen. Before an impression is...

Mad Men Signals the End of Traditional Agency Roles

Its heart-wrenching to watch the final episodes of Mad Men and watch the market researchers come in and the intuitive creatives go...

How Suja is beating larger fruit juice brands in social media engagement

Looking at the fruit juice CPG category, Im seeing some notable trends relevantfor any small brand up against larger competitors...

Account Based Marketing & More – 3 Tips to Transform Your B2B Marketing for 2015

According to Demandbase CMO Peter Isaacson during the firm's Marketing Innovation Summit for B2B opening keynote at the AT&T...

How about Comedy Videos in Cosmetics Marketing?

My agency / production companySupercool Creative recently produced an animated video for a cool, functional, new product called...

GoPro is crushing it on Instagram

We just pulled some data from the consumer electronics category, and GoPro is putting up some remarkable numbers of engagements,...

3D Projection Mapping vs. Augmented Reality: Q&A with Go2's Adrian Scott (Concl)

http://www.youtube.com/watch?v=LI8tKMamOfQ"Like magic before your eyes."That's how Go2 Production's Adrian Scott puts it when...