9 cliché Instagram posts to avoid

9 cliché Instagram posts to avoid

Social Media

While you think that every image you post on Instagram is gold, your followers likely don't agree. Brand marketers may want to avoid some of the following subjects on the photo-sharing platform.

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3 steps to add authenticity to your ad equation

Media Planning & Buying
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One recent campaign has shown us that an authentic approach trumps all others. Follow these methods for genuine advertising that speaks to your audience.

The art and science of customer persuasion

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Establishing a real connection with consumers is crucial. These principles of persuasion will help.

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Last month's top brands in video leveraged tried-and-true approaches to gaining viewership. See which strategies you can apply to your own campaigns.

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Businesses can reap some serious benefits by combining SEM and Google Shopping campaigns. See how these efforts can alleviate your marketing stress.

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If you're ready to get started with programmatic buying but don't know where to begin, here are a few easy steps to get things moving.

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