Featured Articles

3 predictions around the future of shopping

Integrated Marketing
Matt O'Toole

Inspired by the imagination of great sci-fi, the following are a few possibilities regarding the evolution of shopper habits in the future.

The key to digital advertising success

Media Planning & Buying
Jason Appelbaum

There's an important advertising component that desperately requires more of the industry's attention. Make sure you're not overlooking this significant player.   

Succeeding in a coupon-crazy world

Media Planning & Buying
Karen Koslow

Is our consumers' affinity for snatching up deals wherever they can destroying brand loyalty? You can offer great deals and maintain a long-term customer base by following these suggestions.

3 simple ways to avoid failure at big brands

Industry Insider
Matt Target

There are easy ways employees can drag down a large company. Here are some often forgotten tactics that can help you avoid a professional downfall.

How to empower your teams to say "no"

Media Planning & Buying
Joe Staples

Pushing back is sometimes necessary for the benefit of the department, the company, and your own sanity. Check out these tips for knowing when to put on the brakes. 

The CMO's guide to programmatic

The power of social gravity

3 cornerstones of La-Z-Boy's success

4 things brands need to understand about moms

Surprising best practices for advertising on Twitter

Blog PostsiMedia Connection Blog

Lest we forget the importance of great products

As marketers, we deal daily in buzzwords like big data, content marketing, programmatic, omni-channel the myriad ways to find and...

Ranking 25 of the most engaging brands on Facebook

This is a new regular content feature well have on our blog. A leaderboard of 25 of the brands generating the most engagements on...

How retail fashion brands run a sale on social media

It can seem like fashion retailersare in constant states of running sales. However, looking at social media analytics, it looks...

Color and Branding: How to Use the Psychology of Color to Hook Customers

No branding tool is more effective than color. In fact, 93percent of shoppers makepurchase decisions based on color and appearance...

Tostitos #anyexcusetoparty campaign analyzed on Facebook

Below is a leaderboard showing post and page activity for a number of the leading brands in the dips category. You can see the...

Twitter and snack foods: An industry overview

While there are a lot of questions lately about Twitter, its business model, and its role for brands in the social media landscape...

The Robot Swarm Is Upon Us

Exterminate, exterminate.-Briefing warning from the Daleks before firing their extermination rays on various "Doctor Who...

How to do effective content marketing in the B2B industry

Marketing in the B2B industry is a long-drawn process. The time between soliciting a prospect and potentially winning a contract...

Facebook, Twitter & Instagram: How much are brands posting on each?

In this review, well look not only at how much brands are posting on Facebook, Twitter and Instagram, but also what levels of...

When Others Vacation, Marketers Need to Get Busy: Four Tips to Reach the Traveling Consumer

The following is a guest post by Ben Tepfer, product marketing manager for Adobe Campaign.This week marks the first week of summer...

Personalization Is Mobiles Big Hurdle and Large Opportunity

Three out of four consumers like it when brands personalize offers and messages, according to the Aberdeen Group. But only 13...

Which social media networks drive the best engagement for state tourism DMOs?

One of the more challenging tasks in social media analysis is comparingperformance across different social networks. Several...

Video Killed The TV Star [Infographic]

As technology advances, video has quickly become the preferred medium for consumers and advertisers alike. Whether it's desktop or...

After a Security Mishap: Protect Your Brand and Maintain Customer Trust

Its a normal Tuesday, when suddenly you receive a flurry of emails from customers asking why they are redirected when log on to...

Social media landscape for the consumer electronics industry

In this analysis well take a look at the relationship between the social media accounts of a number of large consumer electronics...

'Like A (Super)Girl': 3 Ways CBS Could Do Some Serious Good This Fall (Video)

http://www.youtube.com/watch?v=XjJQBjWYDTsCan a new TV show about a female superhero aspire to create positive messages for girls...