5 tips for agile SEO practice

5 tips for agile SEO practice

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Amid frequent algorithm changes, SEOs must always be ready to adjust their strategy. Here's some advice on how to keep your team on the ball. 

Featured Articles

The race for precision at scale

Media Planning & Buying
Devin Guan

Should you use a login-based or prediction-based method for gathering data? Learn why accuracy is only half the battle in the cross-device arms race.

What you can do to beat ad fraud bots

Search
Alison Watson

Online scam bots can steal millions of dollars from advertisers. Avoid becoming a victim by following these suggestions.

The future of mobile: The death of disruption

Ad Serving
Michael Farber

Consumers have a lower tolerance for disruption in the mobile environment. Check out the ad serving advances that are enabling more-seamless and contextually integrated experiences.

Maybelline, Gillette take vastly different approaches to building confidence

Video
Brian Shin

Among the recent top brands in online video, these two personal care giants epitomize the gender gap when it comes to selling health and beauty to women versus men.

Elevate your marketing with music industry sponsorships

Media Planning & Buying
David Saef

There are plenty of opportunities to create more impactful and enriching relationships with customers and prospects at musical events. Take a look at what you might be missing.

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The evolution of SEO

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So much data, so little time

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Blog PostsiMedia Connection Blog

Persuading Mobile Users Through Innovation

Apple co-founder Steve Jobs said that innovation separates leaders from followers. Serial entrepreneur Jason Calacanis says, You...

Triumph Motorcycles #womenwelove Facebook Campaign Analysis

In social media, theres a lot to be gained from analyzing a competitors top campaigns. Campaigns are a goodway to gain a deeper...

An Instagram Leaderboard for Top Fashion Apparel Brands

Instagram and its stylized photos is obviously a natural fit for Instagram. So lets take a look at a leaderboard of top Instagram...

Can Technology Help Solve Californias Drought?

On April 1st, California Gov. Jerry Brown issued an executive order mandating a substantial reduction in urban water consumption...

Analysis of social media campaign #obeyyourverse from Sprite

In reviewing the soft drink category for content trends, I found an interesting campaign from Sprite thats worth a closer look.Ill...

Two Case Studies That Analyze The Benefits From Content Marketing

In a recent column on this website, I had mentioned how even the most savvy B2B marketers struggle with content marketing. It is...

Which social media networks do yogurt brands post on most?

As weve noted with other industries weve analyzed, howthe brands allocate their posting across the different social media networks...

Mobile Trumps Desktop and TV, People Trump Everything!

Mobile now trumps desktop and for the first time, Americans spent more time on average looking at their mobile devices than at a...

Dude Where's My ROI ?

Startups and small brands whove been seeing their results decline on Facebook are finding untapped opportunities on Pinterest,...

How streaming is taking over

People are changing the way they consume television content. The days of people turning on a TV and flipping through channels to...

Which social media networks do hospitals post on most?

Where brands posts says a lot about how much they value a given social media channel, and how much effort theyre willing to put...

Chart: Most-shared luxury fashion topics on Facebook

Lets take a look at the most highly-shared topics on Facebook for luxury fashion brands. Below, in the Subject Explorer, you can...

From Mobile Computing to Localized Marketing, Part II

The localization of marketingleaves other forms of marketingin the past"I skate to where the puck is going, not where it's been....

Search Engine Optimization During Your Website Redesign

Search Engine Optimization (SEO) has many components, with some much more technical and others more based in content strategy and...

Top 20 pet food posts on Instagram for June

Categorically, pet food brands have been a little slow coming onto Instagram, which seems odd given that its such a visual medium,...

Mobile Eats Up Everything Infographic

As the technology advances and adoption rates continue to rise, it's no news to anyone that mobile devices are becoming a bigger...