As budgets shift due to the demand for online video, it's important for marketers to justify their new investments. Here's how to avoid wasting your online video budget.

What if you could eliminate the coding element from creating rich media ads? Here's a new option that companies should check out.

Brands still seem to be making themselves look bad with QR codes, sometimes even leading consumers to pages that aren't optimized for mobile. Read on for the essentials of success.

Agile marketing gives advertisers the ability to act, experiment, adapt, and learn through doing -- all valuable given today's real-time demands. Here are five ways to put this into practice through social and content marketing.

Three days before the biggest IPO in U.S. history, one company decided to get noticed. Here's why you should take GM's very public proclamation against Facebook advertising with a grain of salt.