The 5 most dangerous job titles in marketing

The 5 most dangerous job titles in marketing

Media Planning & Buying

Some marketers' titles are working against their job security. Let's look at the ones that might seem expendable in the eyes of executives who are being pressed to make hard cuts.

Featured Articles

A simple process to make data digestible

Media Planning & Buying
Rachel DiCola

The overabundance of marketing data may feel like a curse, but there are easier ways to turn it all into a blessing. Consider these tips to make the task less daunting.  

The Digital Dispatch: Lippincott, Struck, and BrandFire

Media Planning & Buying
iMedia Editors

Vevo announced a departure, Genesis Media has a new partnership, and Havas Worldwide made a new hire.

Digital marketing for Small Business Saturday

Media Planning & Buying
James Green

Small businesses have more opportunities thanks to the wide range of online tools at their disposal. See how and why they can be applied to capitalize on the upcoming holidays.  

How to prepare for Facebook's changing role

Media Planning & Buying
Richard Jones

With younger generations turning away from Facebook, is the social media giant in jeopardy? Check out this prediction.

3 signs it's time to use your back-up holiday campaigns

Media Planning & Buying
Tyler Sandler

The margin of error on holiday campaigns is getting thinner, so having a Plan B for creative and specific marketing channels is necessary. Here's when to pull the trigger.

The success secrets behind 2 viral video newcomers

4 tips to pull back the creative curtain

The issue that digital marketers can no longer ignore

4 reasons marketers need to adopt programmatic advertising

Viral Video Watch: A "Breaking Bad" and "Frozen" mashup, a real hoverboard, and a hamster Thanksgiving

Blog PostsiMedia Connection Blog

7 things your boss wants to know about mobile

More digital advertising budgets are flowing into mobile than ever before, following changing demographics and consumer focus....

Innovation is a Passionate Accident

It's hard having a title that's a buzzword.A year ago I read an article in WIRED magazine entitled "Innovation: The Most Important...

How to Develop a Charitable Giving Strategy for Your Tech Company

As a long-term strategy, corporate philanthropy is regarded by some business owners and executives with skepticism. Even if theyre...

Malcolm Gladwell on Steroids = Influencer Marketing

In "The Tipping Point," Malcolm Gladwell talks about the moment of critical mass, the threshold, the boiling point." In essence...

Content Marketing For a Medical Practice

It is true that nearly all businesses can benefit from content marketing but there is a certain finesse that comes along with...

What is Your Brand Story?

A commentary in the December issue ofEntrepreneur magazine suggests that storytelling seems to be the major business lesson of...

Hard-skills Every Ad-Operations Person Needs to Have

A few months back, when I began charting my career path from, dare I say, lowly ad-operations operator to a vision of a plush...

Marketing Yourself Before and During An Interview

There are many ways to get jobs these days that include many different outlets than ever before. There was a time where you would...

Simple Ways To Increase Engagement And Facebook Fans

The very best Facebook pages will reward fans, grow audiences and influence followers. It is really important that you reward your...

How Mobile Coupons and Vouchers Help Your Marketing

To say that mobile phones have changed marketing is underselling their importance. Mobile ads have stocks like Facebook and other...

8 Tips to Prepping Your Online Videos for Killer SEO

So how do you architect a video for maximum exposure and engagement? Since search engines cant actually watch a video, the only...

Inbox For Gmail – What's New, What's Not

I am a power user of email. I use chrome extensions, various add-ons, mobile applications, filters, labels and much more. So I was...

Jukin Media's innovative approach to viral videos

One might assume that it's no easy feat to identify a viral video's potential before it's reached the masses, but as it turns out,...

Why LA is the new Silicon Valley

When people think of LA, they think Hollywood. Los Angeles is world-renowned for having a creative hub unlike anywhere else in the...

Why did NewCo change its name?

You might remember last year that OpenCo was the hottest event in many major cities -- especially for marketers. It's a tremendous...

How a disruptive beauty brand is making its mark

If you're a brand looking to make a dent in a crowded marketplace, separating yourself from the competition is a good place to...