In this provocative, prescriptive keynote, iMedia's senior analyst tells us why the time is right for a serious, aggressive conversation about the reallocation of TV audience dollars.

Despite the tremendous growth in web advertising today, Doug Weaver believes that we're still only realizing a ridiculously small portion of its current potential for marketers. Too many marketers, agencies, publishers and networks still focus on the web's direct sale, DR and activation qualities. But if you're thinking this is another conversation about "branding," think again. If you're curious about how to turn fat into muscle while also enjoying a nice slice of cake, be sure to be there.

Doug Weaver is President and CEO, Upstream Group and iMedia Senior Analyst. Read full bio.

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Speaker(s): Doug Weaver

Format: 00:24:25, 33.54 MB, MP3