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Wednesday Jun 20, 2007
The Big Deal About Getting Small
Marketers have an opportunity to find their niche and own it. See who's doing it right online.
Today's Features:
MEDIA PLANNING & BUYING:
Drive Conversions with Online Branding
By Chris Beirne
Need to up your campaign's conversions? Online branding could boost your conversions by 28 percent.
WEBSITES:
Boost Online Sales. Here's How.
By Reid Carr
Red Door Interactive's president explains the need for website differentiation in order to maintain strong online sales growth.
EMAIL:
How to Improve Email Response Rates
By G. Simms Jenkins
System-generated emails often fall to the bottom of a marketer's to-do list, but they can have an enormous impact on user loyalty.
VIDEO:
Want Big Results? Get Bigger Video!
By Alexis Ames
Even video has the challenge of breaking through the clutter. A Fifth Network marketing director offers best practice tips for getting noticed.
VERTICALS: ENTERTAINMENT:
Now That's (User-Generated) Entertainment!
By Andrew Boer
Associated Content's VP of business development outlines some quick steps to get users to contribute content that's worthy of your brand and its vision.

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  Today's Marketing News:
Glam in Catfight with iVillage
MySpace Is for Retail?
Ask A Ninja and Ye Shall Receive
The United Nations of YouTube
Microsoft Deal Could Link Web to TV


Recent Cover Stories:
BEST PRACTICES:
My Dream Pitch: Diageo
By B. Bonin Bough
If Weber Shandwick's screengrab unit had the opportunity to make its dream pitch for the world's leading premium drinks company, it would go a little something like this.
AD NETWORKS:
Your 10-Minute Guide to Emerging Ad Networks
By Marissa Gluck
Cut through the complexity of today's niche ad networks with this at-a-glance review.
Sponsored By Specific Media
Find or Post a Job
06/19/07 Account Manager - online automotive media network!, Jumpstart Automotive Media  Royal Oak, MI
06/19/07 Online Media Planner / Buyer, Ripple Effects Interactive  Pittsburgh, PA
06/18/07 Interactive Media Planner, Doner  Southfield, MI
06/18/07 Senior Media Planner, Acxiom Corporation  San Mateo, CA
06/15/07 Sales Positions, PointRoll  Los Angeles, CA
Find more jobs | Post a job

Mark Your Calendar

Upcoming Events:
06.26.2007 Entertainment Summit, Beverly Hills, California
More info
09.9-12.2007 Brand Summit, Coronado, California
More info
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