The most valuable real estate
After reading this, my hope is that you will walk away and pull a Justin Timberlake on your email marketing programs by bringing sexy back -- and it all starts with the subject line.
Why the subject line? Well, it is your first line of impact no matter what device or inbox type it hits.
- It sets the tone.
- It aligns expectations.
- It drives significance and importance.
- It creates engagement.
- It delivers on the relationship.
- It is your first level of interaction.
A well-written subject line makes me want to do something. So often we have missed the art of writing a quick, impactful, on-brand, to-the-point subject line.
Want to meet up with the companies that are leading email into the future? Check out the exhibit hall at ad:tech New York, Nov. 3-4. Learn more
The best way to show you who is and who isn't bringing sexy back is to dive into some of the brands that I track closely.
Here are some examples of people nailing it -- and others that need some work on their subject line engagement. We can learn from both.