Attaching a big name to a product often works in a company's favor, but these famous ladies took it one step further. Here's what marketers can learn from three star-founded brands.
Digital advertisers that become nimble and reactionary to green trends will win a larger piece of the consumer dollar.
From research to purchase, there's nothing more influential than consumer reviews.
Take a look at what's behind the recent surge of agency reviews, along with what it takes to come out on top when your work is under scrutiny.
Last month, many brands saw success from sports-themed spots, which appealed to both global and national audiences.
Follow these tips to better understand your audience and deliver the right message on every platform.
Why do all the work yourself when you can get free help? Learn how to use reviews to your advantage.
Here are just four of the ways user quality strategy leads to increased revenue.
When it comes to retail today, it's all about urgency and personalization.