VERTICALS: AUTOS
Published: April 30, 2008
GM's director of media operations, Jon Brancheau, reveals the truth about the company's digital budget allocations in a frank chat from the 2008 iMedia Driving Interactive Summit.
Published: April 30, 2008
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The agency structure of yesteryear is no longer effective, but what should the new model be? Experts discuss needs and challenges.
Published: April 17, 2008
Because consumers use numerous platforms in their shopping process, marketers need to find ways to effectively incorporate each into their selling strategy. Mazda provides examples.
Published: February 21, 2008
The search giant's automotive director shares strategies for localized marketing and precision targeting and predicts some key industry trends on the verge of their tipping points.
Published: April 30, 2008
GM's director of media operations, Jon Brancheau, reveals the truth about the company's digital budget allocations in a frank chat from the 2008 iMedia Driving Interactive Summit.
Published: April 30, 2008
By Dawn Anfuso
The agency structure of yesteryear is no longer effective, but what should the new model be? Experts discuss needs and challenges.
The agency structure of yesteryear is no longer effective, but what should the new model be? Experts discuss needs and challenges.
Published: April 17, 2008
By Tim Hand
Because consumers use numerous platforms in their shopping process, marketers need to find ways to effectively incorporate each into their selling strategy. Mazda provides examples.
Because consumers use numerous platforms in their shopping process, marketers need to find ways to effectively incorporate each into their selling strategy. Mazda provides examples.
Published: April 02, 2008
By Michael Estrin
Over the next three years, General Motors will shift half of its advertising budget to digital. Will that be enough to get the automobile manufacturer in gear?
Over the next three years, General Motors will shift half of its advertising budget to digital. Will that be enough to get the automobile manufacturer in gear?
Published: March 25, 2008
By Alex Hill
Want to justify marketing dollars and increase sales? Then take a closer look at how to analyze web data and integrate it into the lead generation process.
Want to justify marketing dollars and increase sales? Then take a closer look at how to analyze web data and integrate it into the lead generation process.
Published: February 25, 2008
By Peter Batten
Take a closer look at niche marketing and you may be rewarded with a whole new group of loyal customers. Chrome Systems' GM explains how you can get started.
Take a closer look at niche marketing and you may be rewarded with a whole new group of loyal customers. Chrome Systems' GM explains how you can get started.
Published: February 21, 2008
By Jodi Harris
The search giant's automotive director shares strategies for localized marketing and precision targeting and predicts some key industry trends on the verge of their tipping points.
The search giant's automotive director shares strategies for localized marketing and precision targeting and predicts some key industry trends on the verge of their tipping points.
Published: January 03, 2008
By Jim Riesenbach
An Autobytel survey reveals consumers' desire for fewer, more relevant results generated by vertical search engines.
An Autobytel survey reveals consumers' desire for fewer, more relevant results generated by vertical search engines.
Published: December 04, 2007
By Tim Hand
KBB.com's advertising and business development director discusses the automotive model as an example for brands that need to reach enterprise-wide solutions despite multiple messaging goals.
KBB.com's advertising and business development director discusses the automotive model as an example for brands that need to reach enterprise-wide solutions despite multiple messaging goals.
Published: September 28, 2007
By Duff Anderson
A well-delivered owner's section could provide a serious competitive advantage. iPerceptions' VP of R&D reveals why you should focus on getting your current customers to do your branding work.
A well-delivered owner's section could provide a serious competitive advantage. iPerceptions' VP of R&D reveals why you should focus on getting your current customers to do your branding work.
Published: August 14, 2007
By Rowan Samuel
The Goodway Group’s vice president examines if it might be time for the three automotive tiers to consider a more blended search- and interruption-based online strategy.
The Goodway Group’s vice president examines if it might be time for the three automotive tiers to consider a more blended search- and interruption-based online strategy.
Published: August 13, 2007
By Brian Epro
iMakeNews Inc.'s automotive services group director explains some key strategies for crafting cohesive messages and integrating them across channels for maximum impact.
iMakeNews Inc.'s automotive services group director explains some key strategies for crafting cohesive messages and integrating them across channels for maximum impact.
Published: August 13, 2007
The MyCadillacStory website provides car buffs and brand enthusiasts with a forum to share their personal stories and show why Cadillac is a brand for all ages.
Published: August 13, 2007
By Mitch Lowe
No large brand in the world wants its ad next to an offensive video. Jumpstart Automotive Media's CEO offers insight to help marketers leverage new media while protecting brand integrity.
No large brand in the world wants its ad next to an offensive video. Jumpstart Automotive Media's CEO offers insight to help marketers leverage new media while protecting brand integrity.
Published: August 13, 2007
By Gabe Greenberg
As we approach the next digital upfront, OEMs are looking for more efficiency from their offline media spend, and expanded reach and frequency. Vibrant Media's VP of strategic relationships explains some key adjunct strategies to reach these goals.
As we approach the next digital upfront, OEMs are looking for more efficiency from their offline media spend, and expanded reach and frequency. Vibrant Media's VP of strategic relationships explains some key adjunct strategies to reach these goals.
Published: August 06, 2007
By Chad M. Beasley
Successful advertising is fundamentally tied to and affected by the quality of the product it's designed to showcase. Jumpstart Automotive's VP of marketing highlights a best-in-show example of matching an automotive campaign to its ideal brand perception.
Successful advertising is fundamentally tied to and affected by the quality of the product it's designed to showcase. Jumpstart Automotive's VP of marketing highlights a best-in-show example of matching an automotive campaign to its ideal brand perception.
Published: August 06, 2007
By Duff Anderson
An automotive site experience should function in a straightforward and user-friendly manner that promotes substance over style. iPerceptions offers some tips to help keep your site lean and mean.
An automotive site experience should function in a straightforward and user-friendly manner that promotes substance over style. iPerceptions offers some tips to help keep your site lean and mean.
Published: August 06, 2007
By Marc Hayes
ContactAtOnce! Founder Marc Hayes offers a case study on a new online marketing technique that improves a dealer's ability to garner and respond to consumer queries.
ContactAtOnce! Founder Marc Hayes offers a case study on a new online marketing technique that improves a dealer's ability to garner and respond to consumer queries.
Published: July 30, 2007
For the ADD-addled Millennial market, boredom is a dangerous diagnosis. So, Ford created a new microsite that offers a cure: the 2008 Escape.
Published: July 30, 2007
By Joe Kyriakoza
Engagement seems to be getting lost in the targeting strategy shuffle. Jumpstart Automotive Media's VP of product development explains how to capture this vital element for greater reach and ROI.
Engagement seems to be getting lost in the targeting strategy shuffle. Jumpstart Automotive Media's VP of product development explains how to capture this vital element for greater reach and ROI.
Creative Showcase: Saatchi & Saatchi shows the promise of more energy efficient automobiles with a Toyota minisite that demonstrates the good reasons its community has for going hybrid.
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