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iMediaConnection.com: Driving Interactive
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August 13, 2007

In This Week's Issue:
Don't miss the next big thing in automotive marketing
This is your final issue of Driving Interactive. But our coverage of this space will continue in the main iMedia Connection newsletter.  To ensure that you’re up to date on the automotive industry's greatest challenges and opportunities in digital media, we’ve already set you up to receive the iMedia Connection newsletter. To unsubscribe, click here.
This Week's New Automotive Features:
Tips for avoiding ad network exploitation
By Mitch Lowe |
No large brand in the world wants its ad next to an offensive video. Jumpstart Automotive Media's CEO offers insight to help marketers leverage new media while protecting brand integrity.

A connect-the-dots plan for brand prominence
By Brian Epro |
iMakeNews Inc.'s automotive services group director explains some key strategies for crafting cohesive messages and integrating them across channels for maximum impact.

Is there life after the 30-second spot?
By Gabe Greenberg |
As we approach the next digital upfront, OEMs are looking for more efficiency from their offline media spend, and expanded reach and frequency. Vibrant Media's VP of strategic relationships explains some key adjunct strategies to reach these goals.

Jay Leno, Tiki Barber tell their Cadillac stories

The MyCadillacStory website provides car buffs and brand enthusiasts with a forum to share their personal stories and show why Cadillac is a brand for all ages.

Features from iMedia Connection:
Improve the odds on your targeting guesses
Offermatica's president demonstrates how to dramatically increase behavioral targeting results with minimal effort.
Make multi-channel marketing a breeze
With consumers using multiple channels to view and interact with media, marketers are challenged to keep up. Responsys' director of product marketing has a solution.
Do you want to read more stories like this? Subscribe to iMedia Connection now.
   Driving Further:
 
Get to Know the Hybrid Fan
Saatchi & Saatchi shows the promise of more energy efficient automobiles with a Toyota minisite that demonstrates the good reasons its community has for going hybrid.

 
  New visual strategies for better online shopping experiences.
Get the story
  Does your targeting tactic ignore the user?
Get the story
 

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