Entertainment Spot

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September 11, 2007

In This Week's Issue:
Don't miss the next big thing in entertainment marketing
This is your final issue of Entertainment Spot. But our coverage of this space will continue in the main iMedia Connection newsletter. To ensure that you're up to date on the entertainment industry's greatest challenges and opportunities in digital media, we've already set you up to receive the iMedia Connection newsletter. To unsubscribe, click here.

Entertainment Spot Feature Stories:

Stars and cars: a perfect marketing match
By Dan Mohler |

Fandango's VP of sales explains how a love affair with the highway contributed to a summer of movie marketing blockbusters.

Are user-generated ads just user-generated fads?
By Nick Desai |

Juice Wireless' founder examines the user-generated ad phenomenon and what role these ads may play in the future of marketing.

In Philadelphia, PC means perverted clown

To promote the season premiere of "It's Always Sunny in Philadelphia," FX Networks brings the show's gallows humor to the fans with exclusive video, parody spots and an RV tour.

Features from iMedia Connection:

Vitamin Water: If it's good for celebrities, it's good for you
Glaceau created an interactive site featuring funny videos, tons of celebrity consumer profiles and just the right mix of fun to represent its eclectic brand.

The branded keyword controversy resolved?
In response to the branded keyword debate, Connexion.a's EVP shares a case study that sheds light on how to resolve the issue.

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More on Entertainment:

The Gory Glory of "Grindhouse"
	See how Big Spaceship created a seedy, zombie-filled experience that plunges users into Dimension Films' retro-cool "Grindhouse" double feature.

Improve the currency of your entertainment content.
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In-game ads in the year 2010.
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