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BEST PRACTICES
7 habits of highly effective creative directors
By Doug Schumacher
No matter where you are in your creative career, you'll benefit from these words of wisdom from an industry vet.
MEDIA PLANNING & BUYING
Online advertising's 4 biggest problems
By Eric Picard
The long-term success of our industry hinges on decisions being made now. Here are the main problems that exist in the space and some suggested ways to fix them.
MEDIA PLANNING & BUYING
6 stupid media planning mistakes
By Jim Meskauskas
A seemingly simple oversight can doom your media plan from the start, render it sterile and ineffectual, or make it a complete waste of time and money. See how you can cover your campaign bases.
More in Focus Features:

SOCIAL MEDIA  |  Mon, 15 Jun 2009
Why Twitter will soon become obsolete
No matter what you've heard, Twitter is not the final answer to social media marketing. Here's why marketers who are investing heavily in this microblogging platform need to find wiser ways to spend their time and money.

WEB ANALYTICS  |  Wed, 10 Jun 2009
10 signs you don't understand web analytics
Metrics are powerful marketing tools -- but only if you understand what to do with your data. Here are common indications that your organization is behind the curve.

WEBSITES  |  Mon, 08 Jun 2009
4 kick-ass website redesigns
Whether you're contemplating a massive overhaul or simply enhancing your features, website updates can be complex undertakings. See what you can learn from these recent redesigns that caught our eye.

EMAIL  |  Wed, 03 Jun 2009
5 major hurdles for email marketing
In this world of bustling social media, has the inbox become a dust collector? Check out this list of challenges facing today's email marketers.

SOCIAL MEDIA  |  Mon, 01 Jun 2009
Twitter brand smackdown: The winners and losers
Check out these sets of competitors and see which are leveraging the microblogging platform to its utmost potential.

SOCIAL MEDIA  |  Wed, 27 May 2009
9 tips for dealing with social media enemies
Social media provides an instant platform for anyone -- including opponents of your brand. Learn how to handle them --  and hopefully win them over -- by following sound advice from our experts.

SOCIAL MEDIA  |  Wed, 20 May 2009
5 Twitter marketing experiments
Whether it's a tax return giant or a gourmet taco truck, companies are finding ways to leverage the popular microblogging tool with these innovative business approaches.

MEDIA PLANNING & BUYING  |  Mon, 18 May 2009
How to avoid getting ripped off in brand-agency negotiations
Contracts are fraught with opportunities for conflict. Take a look at some of the latest perceptions and best practices on both sides.

MEDIA PLANNING & BUYING  |  Wed, 13 May 2009
Getting fired: Your pink-slip checklist
If you've recently joined -- or fear you may soon join -- the growing ranks of the jobless, here are the important steps you need to take.

WEBSITES  |  Mon, 11 May 2009
Must-have features your website is missing
Is your site built to meet the ever-evolving needs of your customers? Check out this list of proven features to make it work harder.