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   strmostpopularblogs += ' <CatDetail><![CDATA[WIRELESS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jeff Hasen</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Mobile Economy]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Without question the current economic climate is a marketer&#39;s nightmare, with more being expected from less. Much less.  In difficult times,  new ideas are often born. And it isn&#39;t long...]]></Teaser>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[VIDEO]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Brad Berens</Name>';
   strmostpopularblogs += '<Title><![CDATA[Forget mediasnacking&#58; make a meal of online video]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Earlier this week Sony&#39;s Crackle.com announced a new season of original-to-online video content, includng a new series called  The Hustler  starring Mark Feuerstein-- one of those  oh yeat THAT guy ...]]></Teaser>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Matthew DiPietro</Name>';
   strmostpopularblogs += '<Title><![CDATA[Dell&#39;s Social Media Strategy is Right on the Money]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Jeremiah Owyang, Forrester&#39;s social media guru, made a visit to the Dell offices to interview Bob Pearson, Dell&#39;s man in charge of their social media strategy. Here&#39;s the video on Jeremiah&#39;s blog....]]></Teaser>';
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   strmostpopularblogs += ' <Name>Noah Gedrich</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Desktop Is Dead, Long Live the Desktop!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[A growing question by brand owners to interactive marketing agencies lately, is  How do I keep my brand intact and survive through today&#39;s influx of new media?  For most, the answer is to extend the...]]></Teaser>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[VIDEO]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jim Nichols</Name>';
   strmostpopularblogs += '<Title><![CDATA[9 Viral Videos To Fill Your Wednesday Morning Until They Send Out The "We&#39;re closing early" Memo]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[9. Ellen DeGeneres and Paris Hilton&#58; New BFFs        8. Shakira Fans&#39; Hips Don&#39;t Lie        7. World Indoor Skydiving Championship     Amazing Indoor Skydiving @ Yahoo! Video  6. Boogie Hedgehog   ...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>197</BlogID>';
   strmostpopularblogs += ' <BloggerID>5478</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jim Nichols</Name>';
   strmostpopularblogs += '<Title><![CDATA[9 Classic Comments I&#39;ve Heard In The Last 30 Days]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[9. Yes, we&#39;re transparent. But our network doesn&#39;t offer site lists. We offer opaque transparency.    8. Well, you know, we find the sample data preferable to the directly measured in terms of...]]></Teaser>';
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   strmostpopularblogs += ' <CatID>8</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SEARCH]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Daniel Flamberg</Name>';
   strmostpopularblogs += '<Title><![CDATA[SEM Data Provides Creative Cues]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[   The key words and phrases customers and prospects use most can be creative cues for other forms of branded messaging. But too few creatives mine the insights from SEO analytics.  Maybe its because...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>194</BlogID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Daniel Flamberg</Name>';
   strmostpopularblogs += '<Title><![CDATA[Brand Strategy Must Drive Integrated Marketing in Web 2.0, 2.5 or 3.0]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Web 2.0 was about finding, developing and embracing interactive technologies to engage customers, prospects and other constituencies. Web 3.0, says Clark Kokich of Razorfish, is about integrating...]]></Teaser>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[Is Facebook the new Thanksgiving tradition?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[For many US households, alongside all the turkey, stuffing and football will be another social object the entire family shares&#58; Facebook.   This is a crucial turning point in suburban American...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>193</BlogID>';
   strmostpopularblogs += ' <BloggerID>16458</BloggerID>';
   strmostpopularblogs += ' <CatID>7</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Zephrin Lasker</Name>';
   strmostpopularblogs += '<Title><![CDATA[When the shopping cart is empty]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[In the current state of the economy, the word &#34;depression&#34; is used more often in our newspapers than in a Prozac advertisement. Earlier this week, newspaper headlines reported bad news for...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>192</BlogID>';
   strmostpopularblogs += ' <BloggerID>4643</BloggerID>';
   strmostpopularblogs += ' <CatID>6</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[EMERGING PLATFORMS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[Web 3.0 is already dead]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[In an astounding turn of events, only hours after Razorfish CEO Clark Kokich issued last rites for Web 2.0 here in iMediaConnection, Web 3.0 was declared dead on arrival at county jargon hospital.   ...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>191</BlogID>';
   strmostpopularblogs += ' <BloggerID>16666</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mark Spates</Name>';
   strmostpopularblogs += '<Title><![CDATA[Media 2.0]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Over the weekend I was thinking about the media landscape overall [radio, print, TV, online] -- looking at where we are today and the logical evolution for each platform. The underlying theme for all...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>190</BlogID>';
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   strmostpopularblogs += ' <CatID>7</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[GM tells congress they&#39;re shifting a &#39;huge amount&#39; into digital advertising]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[As GM falls to its knees (their stock today reached the lowest point since 1942), the world&#39;s biggest automaker told congress they would crank up digital ad spending to help turn things around.   ...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>188</BlogID>';
   strmostpopularblogs += ' <BloggerID>2525</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Masha Geller</Name>';
   strmostpopularblogs += '<Title><![CDATA[Requiem for a Paper Towel Widget]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Over the last few months, I&#39;ve been party to countless conversations about the effectiveness of advertising on social networks. It&#39;s a hot topic and everyone&#39;s got an opinion.  I&#39;ve...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>187</BlogID>';
   strmostpopularblogs += ' <BloggerID>1198</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[Yahoo is a desperate, but certainly not lost cause]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Over at Forbes they&#39;ve got a catchy piece,  Yahoo&#39;s Five Biggest Mistakes.  They blame the company&#39;s woes on missed acquisition opportunities (Google, DoubleClick), hiring Semel and turning down...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>186</BlogID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[EMAIL]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[Customers unsubscribe, but 20 percent of companies keep sending mail]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[It&#39;s happened to all of us. You unsubscribe from a mailing list, but the messages keep coming. And coming. And coming.  I&#39;ve always thought it was maybe one in 100 companies that made this mistake,...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>185</BlogID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[TARGETING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Omar Tawakol</Name>';
   strmostpopularblogs += '<Title><![CDATA[Consumer Choice and Relevant Advertising - Beyond Opting Out]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Online privacy experts have been advocating consumer privacy for as long as the birth of the Internet.  The discussion is often driven  by negative experiences such as the ubiquitous appearance of...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>184</BlogID>';
   strmostpopularblogs += ' <BloggerID>4966</BloggerID>';
   strmostpopularblogs += ' <CatID>3</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[CREATIVE BEST PRACTICES ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jeff Berkwits</Name>';
   strmostpopularblogs += '<Title><![CDATA[When the inmates take over the advertising asylum]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[As a marketer I&#39;m certainly concerned about making sure online ads for my products don&#39;t inadvertently appear in inappropriate locations. Earlier this year when I considered placing some banner ads...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>183</BlogID>';
   strmostpopularblogs += ' <BloggerID>15820</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Matthew DiPietro</Name>';
   strmostpopularblogs += '<Title><![CDATA[AdAge, P&G and marketing on social nets]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[P&amp;G&#39;s Digital Guru Not Sure Marketers Belong on Facebook  - that&#39;s the headline published yesterday for an AdAge article in which Ted McConnell, general manager of interactive marketing and...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>182</BlogID>';
   strmostpopularblogs += ' <BloggerID>15792</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Lazerow</Name>';
   strmostpopularblogs += '<Title><![CDATA[Talking Shop With VivaKi&#39;s Jeff Flemings]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I was fortunate enough to catch up with Jeff Flemings, Senior VP of Renaissance Planning at VivaKi, a new unit of Publicis Group S.A. at this year&#39;s ad&#58;tech New York. Jeff was previously founder...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>181</BlogID>';
   strmostpopularblogs += ' <BloggerID>1909</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Brad Berens</Name>';
   strmostpopularblogs += '<Title><![CDATA[Open note to Sony CEO Howard Stringer&#58; Yang&#39;s gone, buy Yahoo!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[It&#39;s odd when the late-night media cycle infects and affects my dreams, but I slept poorly after the net burst out with the news that Jerry Yang is at last saying toodle-oo to the CEO slot at Yahoo!...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>180</BlogID>';
   strmostpopularblogs += ' <BloggerID>4830</BloggerID>';
   strmostpopularblogs += ' <CatID>13</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WEBSITES]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Gretchen Hyman</Name>';
   strmostpopularblogs += '<Title><![CDATA[Jerry Yang to Step Down as Yahoo CEO]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[A smattering of news outlets (including The New York Times) are reporting that Yahoo CEO Jerry Yang will be stepping down as soon as the board finds a replacement. Yahoo shares saw a 4 percent spike...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>179</BlogID>';
   strmostpopularblogs += ' <BloggerID>4643</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[EMERGING PLATFORMS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[Motrin&#58; a tale of two narratives]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[If you haven&#39;t heard, Motrin has deeply insulted the mommy-blogging community this weekend in a row over the following video&#58;          It&#39;s a truly unfortunate case of an agency picking out the wrong...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>178</BlogID>';
   strmostpopularblogs += ' <BloggerID>4215</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Evan Gerber</Name>';
   strmostpopularblogs += '<Title><![CDATA[Facebook, Friends, and My Mom]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[  As soon as Facebook enabled domains other than .edu to join up, a number of older users began to use the service.  Naturally, as the audience expanded to include siblings and (gasp) parents, the...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>177</BlogID>';
   strmostpopularblogs += ' <BloggerID>16458</BloggerID>';
   strmostpopularblogs += ' <CatID>1</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[AD NETWORKS ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Zephrin Lasker</Name>';
   strmostpopularblogs += '<Title><![CDATA[Big Media Monetization in an Online World]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Today, on my way to work, I heard someone say &#34;Print is dead&#34;. I put down my newspaper immediately and rushed to work, where I could breathe more easily in my pristine, paperless office.  ...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>176</BlogID>';
   strmostpopularblogs += ' <BloggerID>1909</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Brad Berens</Name>';
   strmostpopularblogs += '<Title><![CDATA[Big Brands are sitting out the Super Bowl? Tell me another one...]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Suzanne Vranica&#39;s Wall Street Journal article from earlier this week is worth a look by all digital media people&#58;  Tough Times Complicate the Case for Buying Super Bowl Ads  (subscription required). ...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>175</BlogID>';
   strmostpopularblogs += ' <BloggerID>5424</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jay Friedman</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Facebook Keyword Bidding Rush Has Begun]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[By now, most brands and businesses have bid on their search branded keywords and any words even remotely related to their product.  But the next phase of keyword bidding has just begun.  Try...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>174</BlogID>';
   strmostpopularblogs += ' <BloggerID>4643</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[The recession&#58; your pivot into successful social media]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[A client (who will remain nameless) has recently been lamenting the economic distress leading to people in local offices without clientele. Is there a more perfect scenario to begin establishing a...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>173</BlogID>';
   strmostpopularblogs += ' <BloggerID>12060</BloggerID>';
   strmostpopularblogs += ' <CatID>11</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[VIDEO]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Steve Robinson</Name>';
   strmostpopularblogs += '<Title><![CDATA[Effectively Monetize Broadband - Syndicate Your Player, Not Your Content]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Television &mdash; as we know it &mdash; started as over-the-air broadcast, then became cable, and is now delivered via additional channels such as satellite providers and phone companies. However,...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>172</BlogID>';
   strmostpopularblogs += ' <BloggerID>5424</BloggerID>';
   strmostpopularblogs += ' <CatID>6</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[EMERGING PLATFORMS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jay Friedman</Name>';
   strmostpopularblogs += '<Title><![CDATA[A Counterpoint To Freemium]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Eric Franchi at Undertone blogged about the freemium model (http&#58;//tinyurl.com/5659bf) the other day and it was a very well-written post.  But Chris Anderson&#39;s microphone is slightly larger so when...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>168</BlogID>';
   strmostpopularblogs += ' <BloggerID>16375</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jane Barratt</Name>';
   strmostpopularblogs += '<Title><![CDATA[Campaign 2.0 Goes to Washington]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Even though the topic is almost a week old, the brilliance of the campaign by Barack Obama serves as a great lesson for all marketers. Obama is the first presidential candidate to be marketed like a...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>171</BlogID>';
   strmostpopularblogs += ' <BloggerID>4819</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Scott Shamberg</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Message or The Medium&#58; Debate Now!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Here at our agency, we have a program called Beer Camp.  Contrary to how it sounds, this is not some type of half-assed training program for the exceedingly popular sport of Beer Pong.    Beer Camp...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>170</BlogID>';
   strmostpopularblogs += ' <BloggerID>848</BloggerID>';
   strmostpopularblogs += ' <CatID>7</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jeff Hirsch</Name>';
   strmostpopularblogs += '<Title><![CDATA[An eventful week!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[  In past economic downtimes,  independent research has demonstrated that the businesses who increase their  advertising spend during difficult times are the ones who survive and thrive  afterwards....]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>169</BlogID>';
   strmostpopularblogs += ' <BloggerID>5478</BloggerID>';
   strmostpopularblogs += ' <CatID>1</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[AD NETWORKS ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jim Nichols</Name>';
   strmostpopularblogs += '<Title><![CDATA[9 Questions for Andy Atherton, Display Ad Evangelist and COO of Brand.net]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I had the chance to meet Andy Atherton, COO and Co-Founder of Brand.net, a couple of weeks ago, and had an intriguing conversation with him about branding and display ads -- so intriguing that I...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>165</BlogID>';
   strmostpopularblogs += ' <BloggerID>4643</BloggerID>';
   strmostpopularblogs += ' <CatID>6</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[EMERGING PLATFORMS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[Why smart spends in downturn focus on social media]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[If you&#39;re wondering where to shift marketing dollars for smart long-term investing, take a look at where Google can&#39;t get a foothold.  The best place to look into future computing trends right now is...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>167</BlogID>';
   strmostpopularblogs += ' <BloggerID>15119</BloggerID>';
   strmostpopularblogs += ' <CatID>14</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WIRELESS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Randy Haldeman</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Next Mobile Marketing Wave is Hiding in Plain Sight]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[The numbers are starting to add up. More than 250 million mobile phones are deployed in the United States. Mobile usage is growing at healthy rates. SMS usage is growing as well. More marketers are...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>164</BlogID>';
   strmostpopularblogs += ' <BloggerID>15820</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Matthew DiPietro</Name>';
   strmostpopularblogs += '<Title><![CDATA[On Wilson and &#39;Hard Wired&#39; Brand Affinity]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[This quote from Google&#39;s Eric Schmidt in a recent AdAge article is quite extraordinary&#58;  Brand affinity is clearly hard wired. It is so fundamental to human existence that it&#39;s not going away. It...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>163</BlogID>';
   strmostpopularblogs += ' <BloggerID>5722</BloggerID>';
   strmostpopularblogs += ' <CatID>3</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[CREATIVE BEST PRACTICES ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Russell Scott</Name>';
   strmostpopularblogs += '<Title><![CDATA[Laugh, Meme, Laugh!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[During this economic downturn (read&#58; recession) as agencies hunker down for the storm, we can rest assured that much like Celine Dion&#39;s heart&hellip;marketing campaigns will undoubtedly go on. ...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>162</BlogID>';
   strmostpopularblogs += ' <BloggerID>16351</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Andy Atherton</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Brand Advertiser&#39;s Dilemma]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[  Brand advertising -  top of the funnel  ads designed to drive awareness, consideration and preference - will represent some two thirds of U.S. measured media spend in 2008.  That&#39;s about $130B. ...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>161</BlogID>';
   strmostpopularblogs += ' <BloggerID>1930</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Alan Feldenkris</Name>';
   strmostpopularblogs += '<Title><![CDATA[Breaking Through the Online Advertising Clutter]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[These days, virtually every Web site you visit, be it a news portal, online store, or blog will have some sort of advertising running on it. These can come in the form of banner ads, video ads, or...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>160</BlogID>';
   strmostpopularblogs += ' <BloggerID>3443</BloggerID>';
   strmostpopularblogs += ' <CatID>8</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SEARCH]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Noah Elkin</Name>';
   strmostpopularblogs += '<Title><![CDATA[End of YaGoogle]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[  The fact that Google broke off its proposed ad serving deal with Yahoo! is good news &ndash; the deal would only have served to increase Google&#39;s dominance of the digital advertising marketplace...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>157</BlogID>';
   strmostpopularblogs += ' <BloggerID>10363</BloggerID>';
   strmostpopularblogs += ' <CatID>3</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[CREATIVE BEST PRACTICES ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Peter Shankman</Name>';
   strmostpopularblogs += '<Title><![CDATA[Top Five Ways to Piss off a Blogger]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Everyone and their mother is screaming about how to get on a blog - specifically,  Why won&#39;t that blogger cover us?  It&#39;s funny - I get slammed with pitches on a daily basis for things I&#39;d never,...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>159</BlogID>';
   strmostpopularblogs += ' <BloggerID>3980</BloggerID>';
   strmostpopularblogs += ' <CatID>8</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SEARCH]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Brandt Dainow</Name>';
   strmostpopularblogs += '<Title><![CDATA[SEO - listings vs sales]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[There seems to be a great deal of talk about what constitutes good SEO.  As far as I can see the debate is divided into two camps &ndash; those who believe it is about chasing rankings and those who...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>158</BlogID>';
   strmostpopularblogs += ' <BloggerID>4643</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[Four Critical Social Media Readiness Questions to Ask First]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[How can you jump into the social media pool without drowning? Here are a few qualifiers to test you or your clients basic readiness to begin making a difference in this incredibly important channel&#58; ...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>156</BlogID>';
   strmostpopularblogs += ' <BloggerID>16425</BloggerID>';
   strmostpopularblogs += ' <CatID>7</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Sudhish Shetty</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Next Big Change]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[For most of us, the Internet has changed the way we work, communicate or even shop. It has opened up a whole new world of opportunities. However, while most of us are trying to keep pace with the...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>155</BlogID>';
   strmostpopularblogs += ' <BloggerID>4643</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[What is the ROI of Your Phone?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Much of my time is spent working through social media strategies and channels. Inevitably, the conversation turns to ROI, as though there is a magic number no one has claimed, but everyone wants to...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>154</BlogID>';
   strmostpopularblogs += ' <BloggerID>5478</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jim Nichols</Name>';
   strmostpopularblogs += '<Title><![CDATA[TV Empire Strikes Back&#58; Princess Leah Reporter Proves TV Ain&#39;t Dead Yet!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[OK, TV sometimes gets poo-pooed as a has been medium. But tonight on CNN, the TV Empire Strikes Back - a reporter named Jessica Yellin is Princess Leahed into the Studio from 1000 miles away....]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>153</BlogID>';
   strmostpopularblogs += ' <BloggerID>4215</BloggerID>';
   strmostpopularblogs += ' <CatID>3</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[CREATIVE BEST PRACTICES ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Evan Gerber</Name>';
   strmostpopularblogs += '<Title><![CDATA[User experience starts with you]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[  More often than not, unless one&#39;s title has the words &#34;design&#34; or &#34;creative&#34; in it, people don&#39;t think of  themselves as responsible for the user experience of the product...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>152</BlogID>';
   strmostpopularblogs += ' <BloggerID>16161</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Chris Lynn</Name>';
   strmostpopularblogs += '<Title><![CDATA["Stop Talking to Yourself&#58; Tips to Better Corporate Blogging"]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Many corporate blogs fail because they forget two things&#58;          A blog is not a traditional news publication.  It didn&#39;t spring from the ether.  It&#39;s a conversation.          A blogger is not a...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>151</BlogID>';
   strmostpopularblogs += ' <BloggerID>16375</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jane Barratt</Name>';
   strmostpopularblogs += '<Title><![CDATA[Three Steps To Building A Better Plan For 2009]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I have a longstanding, and not very funny joke that I tend to crash the economies of the countries that I move to. And while I can&#39;t really lay claim to the &lsquo;97-99 Malaysian currency...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>148</BlogID>';
   strmostpopularblogs += ' <BloggerID>5478</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jim Nichols</Name>';
   strmostpopularblogs += '<Title><![CDATA[9 Things I Would Do In Digital If I Were In Total Control of A Big Brand]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[It&#39;s time for our industry to get past some of the chronic &#34;shruggers&#34; that haunt us &mdash; the problems and issues that we know are important but somehow never get solved or addressed...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>150</BlogID>';
   strmostpopularblogs += ' <BloggerID>3931</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Hilary Weber</Name>';
   strmostpopularblogs += '<Title><![CDATA[Is your corporate blog branded?  More importantly, should it be?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I had an interesting conversation recently during a Blog Council roundtable discussion with some other  big brand  bloggers and whether or not their blogs were  branded .  It became apparent that...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>149</BlogID>';
   strmostpopularblogs += ' <BloggerID>4643</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[McCain vs. Obama&#58; Who Wins the Battle of the Brands?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[This presidential election has been a landmark from a marketers&#39; perspective. Without an incumbent candidate, there is no legacy brand; no frontrunner. What&#39;s more, with voters spread across the...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>147</BlogID>';
   strmostpopularblogs += ' <BloggerID>10649</BloggerID>';
   strmostpopularblogs += ' <CatID>5</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[EMAIL]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Rich Cherecwich</Name>';
   strmostpopularblogs += '<Title><![CDATA[Will we let social networks replace email?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I doubt I was alone when I scoffed at the idea that Facebook&#39;s chat program would replace AOL&#39;s AIM as the king of online instant messaging, and almost everyone I know has agreed with me.  I thought...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>146</BlogID>';
   strmostpopularblogs += ' <BloggerID>5424</BloggerID>';
   strmostpopularblogs += ' <CatID>7</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jay Friedman</Name>';
   strmostpopularblogs += '<Title><![CDATA[Proposed Panel&#58; Why Do People Keep Paying for ComScore or Nielsen?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[This is not a hatchet job on the old guard of online data.  Think of it as more of an invitation to folks from comScore and/or Nielsen to help educate us on why it&#39;s worth still paying for their...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>145</BlogID>';
   strmostpopularblogs += ' <BloggerID>15829</BloggerID>';
   strmostpopularblogs += ' <CatID>12</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WEB ANALYTICS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Craig Hordlow</Name>';
   strmostpopularblogs += '<Title><![CDATA[Tracking Mobile Users with Customized Regular Expressions in Google Analytics]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Are you tracking mobile users to your website?  If so, how do you know your data is accurate, and what should you be looking for?  Tracking mobile visitors with typical JavaScript based analytics is...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>144</BlogID>';
   strmostpopularblogs += ' <BloggerID>5478</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jim Nichols</Name>';
   strmostpopularblogs += '<Title><![CDATA[9 Questions for Carol Phillips, President of Brand Amplitude and Notre Dame Marketing Facultymember]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[    Carol Phillips, President of Brand Amplitude, is one of the people I most admire in marketing. Her instincts for helping brands better define their audiences and craft powerful brands through...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>142</BlogID>';
   strmostpopularblogs += ' <BloggerID>2076</BloggerID>';
   strmostpopularblogs += ' <CatID>12</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WEB ANALYTICS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mike Leo</Name>';
   strmostpopularblogs += '<Title><![CDATA[How to grow your biz during this chaos, preamble.]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I am writing a larger piece about the economy, Sequoia, the best thing about recessions etc.....I will post tomorrow.  In the mean time Ben Reid posted a great article on Revenue Management that I...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>141</BlogID>';
   strmostpopularblogs += ' <BloggerID>4643</BloggerID>';
   strmostpopularblogs += ' <CatID>15</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WORD OF MOUTH]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[Professional Winners, 2.0]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[This post is in response to Jodi Harris&#39; You are entrusting your brand to  idiots     I saw this article about Joel Levinson too, and think it shows how much UGC promos have not changed over time,...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>140</BlogID>';
   strmostpopularblogs += ' <BloggerID>5424</BloggerID>';
   strmostpopularblogs += ' <CatID>1</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[AD NETWORKS ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jay Friedman</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Real Story Behind Today&#39;s WSJ Article]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[The media can sure get folks up in arms.  Read today&#39;s Journal article (http&#58;//online.wsj.com/article/SB122514803617173825.html) and you&#39;d think the ad network world is crashing down.  This article...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>139</BlogID>';
   strmostpopularblogs += ' <BloggerID>3009</BloggerID>';
   strmostpopularblogs += ' <CatID>15</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WORD OF MOUTH]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jodi Harris</Name>';
   strmostpopularblogs += '<Title><![CDATA[You are entrusting your brand to "idiots"]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[  This morning, there was a New York Times profile on Joel Moss Levinson, a seemingly skilled and prolific provider of advertising content.   According to the Times, Mr. Levinson, a college dropout...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>138</BlogID>';
   strmostpopularblogs += ' <BloggerID>11319</BloggerID>';
   strmostpopularblogs += ' <CatID>5</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[EMAIL]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Sean O&#39;Neal</Name>';
   strmostpopularblogs += '<Title><![CDATA[Email and social networks; mutually exclusive?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I keep getting asked &ndash; mostly by nervous database marketers &ndash; if the increased adoption of social networks is siphoning off traffic from the email inbox?  Fear not loyalists, email is...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>136</BlogID>';
   strmostpopularblogs += ' <BloggerID>1198</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[Internet ad spend may eclipse TV in UK next year]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[The latest IAB-UK/PwC study shows internet ad spending pulled within striking distance of TV spending, reports MarketingCharts. Online spending grew 21 percent (to $2.6 billion) during the first half...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>135</BlogID>';
   strmostpopularblogs += ' <BloggerID>15820</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Matthew DiPietro</Name>';
   strmostpopularblogs += '<Title><![CDATA[Influence&#58; Blogs vs. Social Networks]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[BuzzLogic recently commissioned a study from Jupiter Research regarding influence and the blogosphere. It found that blogs hold far more influence over consumers than do social networks. My first...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>133</BlogID>';
   strmostpopularblogs += ' <BloggerID>15820</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Matthew DiPietro</Name>';
   strmostpopularblogs += '<Title><![CDATA[Savvy brands fish where the fish are]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Jeremiah Owyang, Forrester&#39;s social media extraordinaire, talked with David Veneski, one of Intel&#39;s marketing gurus, about the brand&#39;s social marketing practices. In short - they get it. Jeremiah...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>134</BlogID>';
   strmostpopularblogs += ' <BloggerID>4819</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Scott Shamberg</Name>';
   strmostpopularblogs += '<Title><![CDATA[Display Is Dead!  There, I Said It.]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Forgive me if this post tapers off somewhere in the middle.  I will most likely be fielding calls from my friends on the publisher side as well as the ad networks.  Remember when people started...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>131</BlogID>';
   strmostpopularblogs += ' <BloggerID>1198</BloggerID>';
   strmostpopularblogs += ' <CatID>7</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[Dark side of digital growth&#58; Bad creative, Unsold Inventory]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Ad Age has a terrific piece evaluating the impact of rapid growth in our industry.  All the extra money and attention is great.  But there have been costs.   Overwhelming complexity&#58; With all the new...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>130</BlogID>';
   strmostpopularblogs += ' <BloggerID>4643</BloggerID>';
   strmostpopularblogs += ' <CatID>6</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[EMERGING PLATFORMS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Future of Social Media is Screenwriting]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[The questions from brand managers and executives continue to center around&#58; How do we start building a Social Media presence? If the links that came across my screen over the past week are any...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>132</BlogID>';
   strmostpopularblogs += ' <BloggerID>8418</BloggerID>';
   strmostpopularblogs += ' <CatID>11</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[VIDEO]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Chris Little</Name>';
   strmostpopularblogs += '<Title><![CDATA[Down economy is a great time for the industry to get better, demonstrate innovation and deliver high value]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I believe that a significant opportunity exist for all in the digital advertising space despite a down economy.  Digital has demonstrated the ability to deliver innovation and high value through...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>129</BlogID>';
   strmostpopularblogs += ' <BloggerID>15820</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Matthew DiPietro</Name>';
   strmostpopularblogs += '<Title><![CDATA[Social Media Growth and &#39;Mainstream&#39; Status]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Forrester has finally declared what many of us have known suspected for quite some time&#58; that social media is mainstream. Indeed there are very few people in the US that can&#39;t be reached via social...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>128</BlogID>';
   strmostpopularblogs += ' <BloggerID>3980</BloggerID>';
   strmostpopularblogs += ' <CatID>12</CatID>';
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   strmostpopularblogs += '<Title><![CDATA[Help me fix Google Analytics - PLEASE!!!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[The great thing about a blog is that it&#39;s a community discussion (or it can be).  So instead of starting this blog with statements, opinions, rants or (God forbid) diaries, I&#39;d like to start with a...]]></Teaser>';
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   strmostpopularblogs += ' <Name>Masha Geller</Name>';
   strmostpopularblogs += '<Title><![CDATA[It may not be a medium yet, but ..]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[At the last iMedia Brand summit, WIT Strategy Founder and iMedia advisor Mark Naples said that one of the buzzwords that annoys him is User Generated Media. He said that &#34;media&#34; implies that...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Brad Berens</Name>';
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   strmostpopularblogs += '<Teaser><![CDATA[As a 40-year-old digital immigrant (I first learned to type on a typewriter, not a word processor) my life is so screen-centered that I tend to forget about printed magazines until it&#39;s time to get...]]></Teaser>';
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   strmostpopularblogs += ' <BloggerID>16008</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Marcel Pereira</Name>';
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   strmostpopularblogs += '<Teaser><![CDATA[Before I took up this new role as editor of iMedia Connection Asia, I was a print journalist working for the biggest newspaper firm in Singapore.     My experience with digital technology is rather...]]></Teaser>';
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   strmostpopularblogs += ' <BloggerID>2962</BloggerID>';
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   strmostpopularblogs += ' <Name>Sean Cheyney</Name>';
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   strmostpopularblogs += '<Teaser><![CDATA[I&#39;ve been a long time supporter of iMedia. Without a doubt, they produce the best events in the interactive industry. The combination of top notch content coupled with the best networking...]]></Teaser>';
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   strmostpopularblogs += ' <BloggerID>4606</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[WIRELESS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Adam Broitman</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Best Branded iPhone App Available]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I have heard people say that if Barack Obama does not win the election he should start a social network.  Although people are saying this statement tongue in cheek, there is a great deal of merit to...]]></Teaser>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[VIDEO]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jim Nichols</Name>';
   strmostpopularblogs += '<Title><![CDATA[9 Viral Vids to Give You a Break From Wall Street and Layoffs and...]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[...Bill Ayers, and taxing healthcare benefits. We all need a breather from the stresses of the economy and politics. Enjoy. And if someone catches you watching, tell them it&#39;s vital viral marketing...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>119</BlogID>';
   strmostpopularblogs += ' <BloggerID>5184</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[EMERGING PLATFORMS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Estrin</Name>';
   strmostpopularblogs += '<Title><![CDATA[Do we need a Twitter for business?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[It&#39;s not surprising that there&#39;s a new microblogging platform out there. But for the life of me I can&#39;t figure out what the value of Yammer, the new platform in question.     Twitter keys off the...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>118</BlogID>';
   strmostpopularblogs += ' <BloggerID>15820</BloggerID>';
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   strmostpopularblogs += ' <Name>Matthew DiPietro</Name>';
   strmostpopularblogs += '<Title><![CDATA[Is blogging passe? Or are passe blogs, um, passe?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Valleywag gossip writer Paul Boutin writes in a Wired article entitled Twitter, Flickr, Facebook Make Blogs Look So 2004&#58;     Thinking about launching your own blog? Here&#39;s some friendly advice&#58;...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>120</BlogID>';
   strmostpopularblogs += ' <BloggerID>1198</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[Agencies begin cutting staff, but don&#39;t expect blood bath]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Jobs cuts have been reported across the advertising industry, but don&#39;t expect things to get as ugly as they did in 2001, reports the Wall Street Journal.    The Journal found many agencies had...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>117</BlogID>';
   strmostpopularblogs += ' <BloggerID>4643</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
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   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Gap Wins Big With Teens by Going Old-School]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Often when asked to explain how and why Facebook applications and virtual gifts work, I turn to jeans jackets.     When we were teens, we would experiment with our outward-facing identities by...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>121</BlogID>';
   strmostpopularblogs += ' <BloggerID>4643</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[EMERGING PLATFORMS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[Yes, We Need A Twitter For Business]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[The following is a response to Michael Estrin&#39;s Do We Need Twitter For Business? post. My comment got long enough that it should just be its own post&#58;    I think we do need Twitter for business....]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>116</BlogID>';
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   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Matthew DiPietro</Name>';
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   strmostpopularblogs += '<Teaser><![CDATA[If you&#39;re like me, you&#39;ve been following all of the commentary regarding the current state of the economy and its potential effects on the media and advertising industry. The sheer number and...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>114</BlogID>';
   strmostpopularblogs += ' <BloggerID>9228</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[CREATIVE BEST PRACTICES ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Zaw Thet</Name>';
   strmostpopularblogs += '<Title><![CDATA[Beer and Pole Dancers (A Techie In the Wild&#58; Act 2)]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[It has been a couple of weeks since my first post. Sorry to those wondering where I went.  In the future I promise not to disappear like Ashton Kutcher post-marriage or Joe the Plumber after his...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>113</BlogID>';
   strmostpopularblogs += ' <BloggerID>4643</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Leis</Name>';
   strmostpopularblogs += '<Title><![CDATA[Facebook Welcomes You to Digital Suburbia]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Last year at SXSW, Shiv Singh&#39;s Going Social Now presentation proposed the interesting idea (among many others) that there is an ebb and flow between social networks. If in a given month you see one...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>112</BlogID>';
   strmostpopularblogs += ' <BloggerID>5722</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[CREATIVE BEST PRACTICES ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Russell Scott</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Jolly Green Initiative]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[If I were General Mills, I would be scrambling to rebrand the Jolly Green Giant. Their beloved icon of canned vegetable fame for eight decades could be very easily transitioned to a bold, online...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>110</BlogID>';
   strmostpopularblogs += ' <BloggerID>15792</BloggerID>';
   strmostpopularblogs += ' <CatID>3</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[CREATIVE BEST PRACTICES ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Lazerow</Name>';
   strmostpopularblogs += '<Title><![CDATA[Social Advertising Initiatives Must Strike a Balance to Succeed]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Adam Sarner, an analyst with market research firm Gartner, has released a report that predicts that half of all social marketing initiatives will flop.   He presented his findings Thursday at a...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>106</BlogID>';
   strmostpopularblogs += ' <BloggerID>5424</BloggerID>';
   strmostpopularblogs += ' <CatID>1</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[AD NETWORKS ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jay Friedman</Name>';
   strmostpopularblogs += '<Title><![CDATA[Recent Doomsday Reporting Is Misleading And Counter-Productive]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[First let&#39;s be real.  The economy is a mess and economic indicators in general will be worse in the coming years than they have been recently.  But, as dangerous as the economy we&#39;re experiencing is,...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>108</BlogID>';
   strmostpopularblogs += ' <BloggerID>15880</BloggerID>';
   strmostpopularblogs += ' <CatID>10</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[TARGETING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Daina Middleton</Name>';
   strmostpopularblogs += '<Title><![CDATA[Brand Conversations&#58; The New Age of Participant Marketing]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[  The world has changed dramatically in the last 10 years.  The last five have brought profound change for marketers, agencies, and customers.  I&#39;ve worked in marketing for the past 20 years on...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>109</BlogID>';
   strmostpopularblogs += ' <BloggerID>15820</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Matthew DiPietro</Name>';
   strmostpopularblogs += '<Title><![CDATA[Google Reader as personal flotation device]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Man, there&#39;s a ton of great digital media and marketing content out there to read. And here I am adding more. I often feel as if I&#39;m drowning in a vast sea of media. In-between tweeting, keeping up...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
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   strmostpopularblogs += ' <BloggerID>848</BloggerID>';
   strmostpopularblogs += ' <CatID>10</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[TARGETING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jeff Hirsch</Name>';
   strmostpopularblogs += '<Title><![CDATA[BT Helps Maximize Tight Budgets in a Struggling Economy]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[As the national economy continues to fluctuate on a daily basis, advertisers need to understand how targeting can help them capitalize on their already tight budgets. While the struggling economy...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>105</BlogID>';
   strmostpopularblogs += ' <BloggerID>4830</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[AD NETWORKS ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Gretchen Hyman</Name>';
   strmostpopularblogs += '<Title><![CDATA[Could traditional media eat digital&#39;s lunch?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I continue to be obsessed -- as everyone is -- with our flailing economy and what it could mean to business, in particular the digital universe. As I anxiously scanned today&#39;s headlines, disturbed by...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>103</BlogID>';
   strmostpopularblogs += ' <BloggerID>9994</BloggerID>';
   strmostpopularblogs += ' <CatID>10</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[TARGETING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Shelly Palmer</Name>';
   strmostpopularblogs += '<Title><![CDATA[Gootopia - Living in a Targeted Society]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Alethea Hokum sat quietly, barely breathing. Her glazed eyes showed a faint reflection of the video monitor that had lulled her into semi-consciousness. Startled and just a bit confused, she reached...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>104</BlogID>';
   strmostpopularblogs += ' <BloggerID>1198</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[WIRELESS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[Obama iPhone app amazes]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Whether you&#39;re a supporter of Obama or McCain, you need to download and check out what Obama has managed to accomplish with his iPhone app.  It&#39;s the killer app for the iPhone at the moment. ...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>90</BlogID>';
   strmostpopularblogs += ' <BloggerID>5478</BloggerID>';
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   strmostpopularblogs += ' <Name>Jim Nichols</Name>';
   strmostpopularblogs += '<Title><![CDATA[9 Reasons...Not To Panic About the Economy And Its Effect On The Ad Biz]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Gloom and doom have taken over the blogosphere. Here are nine reasons not to panic.  9. The Digital Advertising CW Always Overshoots Everything  The conventional wisdom in our business is always...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>82</BlogID>';
   strmostpopularblogs += ' <BloggerID>952</BloggerID>';
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   strmostpopularblogs += ' <Name>Dave Hills</Name>';
   strmostpopularblogs += '<Title><![CDATA[Turbulence on the climb out but what a time to be a pilot!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[&#34;Boy these are sure scary times!&#34;  So exclaimed one of our entrepreneurs here at KPG last week at breakfast.  I have such respect and regard for all of our entrepreneurs.  That&#39;s because...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>97</BlogID>';
   strmostpopularblogs += ' <BloggerID>5424</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[AD SERVING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jay Friedman</Name>';
   strmostpopularblogs += '<Title><![CDATA[The ISPs Caved - And Didn&#39;t Need To]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Boy I am I disappointed in Verizon, AT&amp;T and Time Warner Cable - and you should be too.  In every other direct response industry personally identifiable information is bought and sold regularly. ...]]></Teaser>';
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   strmostpopularblogs += ' <BlogID>102</BlogID>';
   strmostpopularblogs += ' <BloggerID>2076</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[EMERGING PLATFORMS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mike Leo</Name>';
   strmostpopularblogs += '<Title><![CDATA[Online advertising growth stalling? Hardly!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Before getting in to my first post, I thought I&#39;d take a second to describe my background. I&#39;ve spent more than 14 years in the digital advertising industry, including being the cofounder of...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>100</BlogID>';
   strmostpopularblogs += ' <BloggerID>5154</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Kendall Allen</Name>';
   strmostpopularblogs += '<Title><![CDATA[When Driving Insights Drive a Brand Right Off-track]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Most of us agree, unless we are radically qualitative &ndash; that consumer data has a real and formative place in the creative process. It&#39;s commonly accepted practice when developing creative, to...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>99</BlogID>';
   strmostpopularblogs += ' <BloggerID>5184</BloggerID>';
   strmostpopularblogs += ' <CatID>11</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[VIDEO]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Estrin</Name>';
   strmostpopularblogs += '<Title><![CDATA[I totally forgot about Joost. How about you?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I think it was about a year ago when everyone in online video was talking about Joost.    Joost had the content (or at least some of it) and it had a slick user experience.     But it also had a...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>98</BlogID>';
   strmostpopularblogs += ' <BloggerID>15792</BloggerID>';
   strmostpopularblogs += ' <CatID>3</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[CREATIVE BEST PRACTICES ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Lazerow</Name>';
   strmostpopularblogs += '<Title><![CDATA[Why a Downturn Will Not Mean Doom for New Forms of Advertising]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Recently, someone mentioned to me that given the current financial crisis, money spent on branded social media applications and other, less-traditional forms of advertising could fall dramatically,...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>101</BlogID>';
   strmostpopularblogs += ' <BloggerID>1198</BloggerID>';
   strmostpopularblogs += ' <CatID>6</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[EMERGING PLATFORMS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[Time shifters account for up to half of a show&#39;s audience]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Nielsen&#39;s elayed viewing numbers are in for this year&#39;s TV season kickoff, and they show DVR audiences account for millions of viewers, or as much as half of a show&#39;s audience, reports the NY...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>96</BlogID>';
   strmostpopularblogs += ' <BloggerID>10649</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Rich Cherecwich</Name>';
   strmostpopularblogs += '<Title><![CDATA[No one knows me like Facebook does]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Social networks are widely hailed for their unlimited ad-serving potential. After all, everyone from my generation (that much sought-after 18-34-year-old demographic) supposedly spends more time...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>95</BlogID>';
   strmostpopularblogs += ' <BloggerID>1909</BloggerID>';
   strmostpopularblogs += ' <CatID>5</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[EMAIL]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Brad Berens</Name>';
   strmostpopularblogs += '<Title><![CDATA[DMA announces foxy new tool to guard henhouse]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[  Many press releases cross my email inbox each day, and to my everlasting sorrow many of them are so content free that I&#39;ve begun to think that the vast bulk of releases exist solely for the sake of...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>94</BlogID>';
   strmostpopularblogs += ' <BloggerID>5026</BloggerID>';
   strmostpopularblogs += ' <CatID>7</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Keith Richman</Name>';
   strmostpopularblogs += '<Title><![CDATA[Need Men 18-34? Get Ad Priorities Right for Tough Times]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Tough times, even if they don&#39;t last forever, cause companies to re-evaluate their expenses at every level. In particular, executives tend to focus on marketing budgets and insist that every...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>93</BlogID>';
   strmostpopularblogs += ' <BloggerID>5424</BloggerID>';
   strmostpopularblogs += ' <CatID>1</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[AD NETWORKS ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jay Friedman</Name>';
   strmostpopularblogs += '<Title><![CDATA[Plat A&#39;s Self-Service Model - A Great First Step, But Here&#39;s How It Could Really Be Successful]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Plat A recently announced its self-service model to help folks get around the minimum campaign requirements. Rarely can I claim sage-esque properties but back in March I indeed did suggest something...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>92</BlogID>';
   strmostpopularblogs += ' <BloggerID>1921</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mark Silva</Name>';
   strmostpopularblogs += '<Title><![CDATA[A Quick Tool For Defining Your Social Spectrum]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Last week I posted a little thought starter on my blog that&#39;s been gaining some interest and momentum, so I wanted to share it more broadly with the iMedia community.  The image to the left...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>91</BlogID>';
   strmostpopularblogs += ' <BloggerID>848</BloggerID>';
   strmostpopularblogs += ' <CatID>10</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[TARGETING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jeff Hirsch</Name>';
   strmostpopularblogs += '<Title><![CDATA[Setting Guidelines for Behavioral Targeting]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[As Behavioral Targeting advances further into the media mainstream, more and more players are entering the game. While this growth is a perfectly natural response in a free market economy, the...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>89</BlogID>';
   strmostpopularblogs += ' <BloggerID>5424</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[SEARCH]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jay Friedman</Name>';
   strmostpopularblogs += '<Title><![CDATA[Microsoft&#58; Lose The Battle To Win The War!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Seems like each day is a battle in search with the leader pulling further and further ahead.  Maybe the solution for MSN isn&#39;t to try and catch Google, but let it pull further and further ahead?   ...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>88</BlogID>';
   strmostpopularblogs += ' <BloggerID>4966</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jeff Berkwits</Name>';
   strmostpopularblogs += '<Title><![CDATA[Going From Innovative to Irritating]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I&#39;ve been pondering David Carson&#39;s recent blog post on the Nintendo Wii ad for a few days now and, try as I might, I just can&#39;t shake the feeling that &ndash; though admittedly fun...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>87</BlogID>';
   strmostpopularblogs += ' <BloggerID>4435</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[VIDEO]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jennifer Samples</Name>';
   strmostpopularblogs += '<Title><![CDATA[Is Diesel&#39;s brand running out of fuel???]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[When I first watched the video for Diesel&#39;s XXX party (http&#58;//www.break.com/index/sfw-porn-clips.html), my first thought was  What kind of brand manager approved this?   Then I watched it again, and...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>86</BlogID>';
   strmostpopularblogs += ' <BloggerID>7008</BloggerID>';
   strmostpopularblogs += ' <CatID>10</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[TARGETING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>John Ardis</Name>';
   strmostpopularblogs += '<Title><![CDATA[Of Privacy, Politics and Pandora]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[  With the election season winding down, I&#39;ve heard a number of people in the online marketing industry speculate that there would also be reduced attention paid by lawmakers to behavioral...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>83</BlogID>';
   strmostpopularblogs += ' <BloggerID>15645</BloggerID>';
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   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mike Dodge</Name>';
   strmostpopularblogs += '<Title><![CDATA[When Times Get Tough, the Tough Escape Online]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[In troubled economic times, one of the few sectors that remain recession proof is the entertainment industry. Bars, Movies. Music &ndash; all stay in business. Call it escapism, diversion, or...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>85</BlogID>';
   strmostpopularblogs += ' <BloggerID>5722</BloggerID>';
   strmostpopularblogs += ' <CatID>6</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[EMERGING PLATFORMS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Russell Scott</Name>';
   strmostpopularblogs += '<Title><![CDATA[Convergence is Coming!  Look Busy!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[      OK, so we all know that &#34;Convergence,&#34; a now ancient buzzword, has been promised, snatched away, revised, promised with lower expectations, delayed, and alternately hailed as the...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>84</BlogID>';
   strmostpopularblogs += ' <BloggerID>5184</BloggerID>';
   strmostpopularblogs += ' <CatID>13</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WEBSITES]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Estrin</Name>';
   strmostpopularblogs += '<Title><![CDATA[Yes, I am human]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Not a day goes by where I&#39;m not asked to prove that I&#39;m human by some machine.     Putting aside the feeling that I&#39;ve somehow been cast in a Web 2.0 remake of Stanley Kubrick&#39;s 2001&#58; A Space...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>81</BlogID>';
   strmostpopularblogs += ' <BloggerID>4830</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Gretchen Hyman</Name>';
   strmostpopularblogs += '<Title><![CDATA[5 Ways to Stay in Business During a Financial Crisis]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[In tough times, the tough get going. If you&#39;re a small business owner in the digital space, a small boutique agency, a publisher, or a technology startup, there&#39;s no time like the present to start...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>80</BlogID>';
   strmostpopularblogs += ' <BloggerID>1051</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Tony Bombacino</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Economy, Client&#58;Vendor Relationships & Contract Negotiations]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[In thinking about what to write in my first post on this blog it was hard to get away from the obvious and after much thinking, it&#39;s the somewhat obvious where I landed.  Not only is the economy...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>79</BlogID>';
   strmostpopularblogs += ' <BloggerID>4176</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Corey Kronengold</Name>';
   strmostpopularblogs += '<Title><![CDATA[Convergence, convergence, where art thou, convergence?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Last night I had the privilege of being on a panel with some of the most passionately opinionated people in our business. Over the course of our &#34;Emerging Technology&#34; discussion, we covered...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>78</BlogID>';
   strmostpopularblogs += ' <BloggerID>15528</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Kate Trgovac</Name>';
   strmostpopularblogs += '<Title><![CDATA[Why Can&#39;t I Find You? Protecting Brand-You Online]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I read with interest the results from a recent survey that asked CMOs and senior marketing professionals about the top 10 qualities that these leaders sought from their marketing and advertising...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>77</BlogID>';
   strmostpopularblogs += ' <BloggerID>4606</BloggerID>';
   strmostpopularblogs += ' <CatID>14</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WIRELESS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Adam Broitman</Name>';
   strmostpopularblogs += '<Title><![CDATA[Why Android Is Far More Significant Than The iPhone and Blackberry (combined)]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[A recent article in the Harvard Business Review outlined the notion of shaping strategies.  as, &#34;an effort to broadly redefine the terms of competition for a market sector through a positive,...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>76</BlogID>';
   strmostpopularblogs += ' <BloggerID>9399</BloggerID>';
   strmostpopularblogs += ' <CatID>8</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SEARCH]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Emily Las</Name>';
   strmostpopularblogs += '<Title><![CDATA[Live Search&#39;s bid for friends on Facebook]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[  If you&#39;re a true addict like me, you may have noticed a change yesterday to Facebook&#39;s search bar.  As part of Microsoft&#39;s partnership with Facebook, a drop-down menu now appears as you...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>75</BlogID>';
   strmostpopularblogs += ' <BloggerID>11319</BloggerID>';
   strmostpopularblogs += ' <CatID>5</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[EMAIL]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Sean O&#39;Neal</Name>';
   strmostpopularblogs += '<Title><![CDATA[Focusing on ROI in the economic downturn]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Over the past few weeks I&#39;ve been reminding myself of the words of the late, great George Harrison, &#34;all things must pass&#34;.  But while we&#39;re hoping the stock market obeys this...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>74</BlogID>';
   strmostpopularblogs += ' <BloggerID>6023</BloggerID>';
   strmostpopularblogs += ' <CatID>7</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Drew Ianni</Name>';
   strmostpopularblogs += '<Title><![CDATA[Online Advertising in 2009&#58; Will the Wal-Mart Effect Boost Digital?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[After another tough couple days on Wall Street, the overall economic prospects for 2009 continue to grow ever more dim. The industry already has seen evidence of significant cutbacks in...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>68</BlogID>';
   strmostpopularblogs += ' <BloggerID>4819</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Scott Shamberg</Name>';
   strmostpopularblogs += '<Title><![CDATA[Group Therapy Marketing&#58;  Reaching Consumers on the Edge of Sanity]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[As many of you know, last week saw perhaps the third largest bursting of a bubble ever (behind the .com bubble of &lsquo;99 and the recent real estate market crash).  This bubble, upon implosion,...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>73</BlogID>';
   strmostpopularblogs += ' <BloggerID>2962</BloggerID>';
   strmostpopularblogs += ' <CatID>7</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Sean Cheyney</Name>';
   strmostpopularblogs += '<Title><![CDATA[What are you planning for in 2009?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[As many of us begin the fourth quarter completely up to our neck in 2009 planning, the inevitable question comes up. What worked this year, and what are we going to do next year?    It&#39;s a...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>72</BlogID>';
   strmostpopularblogs += ' <BloggerID>1136</BloggerID>';
   strmostpopularblogs += ' <CatID>10</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[TARGETING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Omar Tawakol</Name>';
   strmostpopularblogs += '<Title><![CDATA[Online Targeting Evolution 2.0&#58;  Can Data Stand On Its Own?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Online advertising changed over 5 years ago when the concept of behavioral targeting became practical&#58;  &#34;Buy the audience, not the page where the ad shows up&#34;.  We learned that regardless of...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>71</BlogID>';
   strmostpopularblogs += ' <BloggerID>1909</BloggerID>';
   strmostpopularblogs += ' <CatID>7</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Brad Berens</Name>';
   strmostpopularblogs += '<Title><![CDATA[IAB numbers released... already out of date]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[The Interactive Advertising Bureau released its first half of 2008 numbers this morning, and the subject line of the email was,  IAB Internet Advertising Revenue Report Shows First Half of &#39;08 Up...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>70</BlogID>';
   strmostpopularblogs += ' <BloggerID>7853</BloggerID>';
   strmostpopularblogs += ' <CatID>11</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[VIDEO]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jayant Kadambi</Name>';
   strmostpopularblogs += '<Title><![CDATA[Is Engagement Pricing Really Necessary?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Imagine you&#39;re on a business trip and you need to rent a car.  You go to the rental counter, you pick the model you want, and you ask what it will cost to rent it for three days.   ...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>69</BlogID>';
   strmostpopularblogs += ' <BloggerID>5478</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jim Nichols</Name>';
   strmostpopularblogs += '<Title><![CDATA[9 Things...That Made Me Think Twice]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[    I want to thank iMedia for the opportunity to offer a blog here. I&#39;ll be blogging here on Wednesdays. And in my view, days of the week have different reading karma. Monday is a day for long...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>67</BlogID>';
   strmostpopularblogs += ' <BloggerID>4435</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jennifer Samples</Name>';
   strmostpopularblogs += '<Title><![CDATA[Rules of Engagement&#58; What they don&#39;t tell you in training]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[ &#34;Why Good Girls Don&#39;t Get Ahead, But Gutsy Girls Do&#34; is one of my favorite books because Kate Powell leverages her experience as a magazine publisher to illustrate unspoken rules in the...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>66</BlogID>';
   strmostpopularblogs += ' <BloggerID>5424</BloggerID>';
   strmostpopularblogs += ' <CatID>7</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jay Friedman</Name>';
   strmostpopularblogs += '<Title><![CDATA[It&#39;s time for MyDMA]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[By default marketers are still using the TV DMA as a way of drawing geographic boundaries for their local online targeting. However, this is rarely the best choice (although it&#39;s certainly the...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>65</BlogID>';
   strmostpopularblogs += ' <BloggerID>1198</BloggerID>';
   strmostpopularblogs += ' <CatID>15</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WORD OF MOUTH]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[Gates/Seinfeld beat &#39;I&#39;m a PC&#39; in viral stakes]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Microsoft&#39;s bizarre Gates/Seinfeld ads racked up 3.2 million online views during the 10 days following their launch, while &#34;I&#39;m a PC&#34; ads netted less than half that, reports online...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>62</BlogID>';
   strmostpopularblogs += ' <BloggerID>5184</BloggerID>';
   strmostpopularblogs += ' <CatID>13</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WEBSITES]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Estrin</Name>';
   strmostpopularblogs += '<Title><![CDATA[Can AOL bloggers crush their own traffic?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[This one is just too weird not to share. AOL has been cutting back on bloggers for a while. But according to a TechCrunch post, the bloggers for AOL&#39;s TVSquad site have launched a competing site...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>64</BlogID>';
   strmostpopularblogs += ' <BloggerID>5722</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Russell Scott</Name>';
   strmostpopularblogs += '<Title><![CDATA[Why I Hate Twitter]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Much has been written about this thing called Twitter. In a world where talk is cheap and everyone has access to the microphone, why do we even still care about seemingly arcane activities such as...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>61</BlogID>';
   strmostpopularblogs += ' <BloggerID>1247</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jim Nail</Name>';
   strmostpopularblogs += '<Title><![CDATA[The Blogosphere is Dead! Long Live Blogging!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I got thinking about this topic reading Catharine Taylor&#39;s Social Media Insider post last week. One of her main points was that blogging has become such a part of her professional life, that it no...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>63</BlogID>';
   strmostpopularblogs += ' <BloggerID>1198</BloggerID>';
   strmostpopularblogs += ' <CatID>6</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[EMERGING PLATFORMS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[Ads still effective, even when people fast-forward through them]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[While DVR users are surely fast-forwarding through most commercials, that doesn&#39;t necessarily mean the ads aren&#39;t making an impression finds an Innerscope Research study (reported by MSNBC).    ...]]></Teaser>';
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   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>60</BlogID>';
   strmostpopularblogs += ' <BloggerID>9228</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Zaw Thet</Name>';
   strmostpopularblogs += '<Title><![CDATA[A Techie In The Wild&#58; Act 1]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[If you&#39;re reading this then you&#39;re either a) disappointed in the comedic value of the VP debate (and just killing time till SNL), b) confused enough by the title of this post to click on it,...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>58</BlogID>';
   strmostpopularblogs += ' <BloggerID>273</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jim Meskauskas</Name>';
   strmostpopularblogs += '<Title><![CDATA[The de-humanizing language of media and marketing]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Target. Visitor. Users. Branding. Productivity. Reach. Frequency. Penetration. Viewers. Markets. Segments. Clicks. Response. Consumer.      These are just a few of the words we use to discuss the...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>57</BlogID>';
   strmostpopularblogs += ' <BloggerID>5184</BloggerID>';
   strmostpopularblogs += ' <CatID>13</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WEBSITES]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Michael Estrin</Name>';
   strmostpopularblogs += '<Title><![CDATA[I really am skipping the ads, I swear]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[It happens nearly every night. I can&#39;t help it. I cheat the system. I scam one of my favorite publishers, who has repeatedly made claims that it&#39;s going under because its costs are too high and its...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>56</BlogID>';
   strmostpopularblogs += ' <BloggerID>3129</BloggerID>';
   strmostpopularblogs += ' <CatID>11</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[VIDEO]]></CatDetail>';   
   strmostpopularblogs += ' <Name>David Carson</Name>';
   strmostpopularblogs += '<Title><![CDATA[Best Ad I&#39;ve Seen All Year]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Everywhere I look, especially in New York, I see long, panicked faces. The mood is gloomy, and for good reason - the economy sucks. It&#39;s hard to see anything good in this economic  fog of war ....]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>49</BlogID>';
   strmostpopularblogs += ' <BloggerID>4606</BloggerID>';
   strmostpopularblogs += ' <CatID>14</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WIRELESS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Adam Broitman</Name>';
   strmostpopularblogs += '<Title><![CDATA[Location, Location, Location!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[  A number of years back I recall hearing an incredibly prescient quote from Morgan Stanley analyst, Mary Meeker. The quote spoke about localization and personalization&mdash;and how these elements...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>48</BlogID>';
   strmostpopularblogs += ' <BloggerID>3094</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mark Naples</Name>';
   strmostpopularblogs += '<Title><![CDATA[More on What the Credit Crisis May Mean for Interactive Media]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[We all know that spending will be down in the coming months, not just in our markets but in most all other markets.  Even Microsoft&#39;s Steve Balmer went on the record today to dampen expectations...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>47</BlogID>';
   strmostpopularblogs += ' <BloggerID>1476</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Brian Fitzgerald</Name>';
   strmostpopularblogs += '<Title><![CDATA[The economy is busted....Is branded display a bust as well?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[POP!  Did another bubble just pop?  The last time we saw an equity market meltdown, online ad spending dried up.  Brands ran for their TV sets, magazines and radios.  Are we heading for $.05 CPMs and...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>46</BlogID>';
   strmostpopularblogs += ' <BloggerID>4830</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Gretchen Hyman</Name>';
   strmostpopularblogs += '<Title><![CDATA[And we thought the economy was bad for us...]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Despite the horrifying rollercoaster ride going on right now in the world economy, it gave me pause (and an inkling of comfort) to read a story on Forbes.com about how some of the wealthiest...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>45</BlogID>';
   strmostpopularblogs += ' <BloggerID>463</BloggerID>';
   strmostpopularblogs += ' <CatID>13</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WEBSITES]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Tom Hespos</Name>';
   strmostpopularblogs += '<Title><![CDATA[What Do You Keep Open All Day?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[In the past year, my web habits have changed more than in any year in recent memory.  Whereas just a few years ago my web surfing consisted of visiting certain sites of interest at certain times of...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>44</BlogID>';
   strmostpopularblogs += ' <BloggerID>1198</BloggerID>';
   strmostpopularblogs += ' <CatID>9</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[SOCIAL MEDIA]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[The controversial case against launching a brand blog]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Thinking of launching a blog?  Don&#39;t do it, suggests Ad Age&#39;s B.L. Ochman.  Blogging, she warns, takes a lot of time (researching and writing) and money (building it, driving traffic to it)....]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>43</BlogID>';
   strmostpopularblogs += ' <BloggerID>2962</BloggerID>';
   strmostpopularblogs += ' <CatID>13</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[WEBSITES]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Sean Cheyney</Name>';
   strmostpopularblogs += '<Title><![CDATA[It&#39;s engaging enough to get me watching Sesame Street again]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[A recent creative showcase on iMediaconnection.com featured the new Sesamestreet.org site. With two small kids at home, I thought  why not check it out?   The unbelievable amount of content (yes......]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>42</BlogID>';
   strmostpopularblogs += ' <BloggerID>1909</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Brad Berens</Name>';
   strmostpopularblogs += '<Title><![CDATA[On "consumers," "customers" and marketing habits of thought]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Marketers should stop using the word  consumer  and train themselves to use  customer  instead. This goes double for digital marketers.    I issue this challenge to all brand marketing and...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>33</BlogID>';
   strmostpopularblogs += ' <BloggerID>685</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Dan Ballister</Name>';
   strmostpopularblogs += '<Title><![CDATA[Mick Jagger was Right]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[You can&#39;t always get what you want.  Hate to break it to you, but it&#39;s true&mdash;Mick and the boys were right.      As we continue to grow (and we are&mdash;Advertising Week was an...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>32</BlogID>';
   strmostpopularblogs += ' <BloggerID>1198</BloggerID>';
   strmostpopularblogs += ' <CatID>3</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[CREATIVE BEST PRACTICES ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[WSJ makes (too much) noise with website redesign]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[I like the Wall Street Journal, but I&#39;m not a big fan of their recent website redesign. I&#39;m no design expert, so I couldn&#39;t put my finger on why I wasn&#39;t comfortable with it, but an...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>31</BlogID>';
   strmostpopularblogs += ' <BloggerID>1198</BloggerID>';
   strmostpopularblogs += ' <CatID>3</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[CREATIVE BEST PRACTICES ]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Mario Sgambelluri</Name>';
   strmostpopularblogs += '<Title><![CDATA[Dentyne unravels a web campaign with a twist]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[A new campaign for Dentyne gum is urging us to &#34;disconnect from our totally wired lives,&#34; reports the NY Times. It&#39;s pretty clever. In one poster, a couple of people embrace under the...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>29</BlogID>';
   strmostpopularblogs += ' <BloggerID>4606</BloggerID>';
   strmostpopularblogs += ' <CatID>7</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[MEDIA PLANNING &#38; BUYING]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Adam Broitman</Name>';
   strmostpopularblogs += '<Title><![CDATA[Who Suffers From A Slow Down In Online Ad Spend?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[After a hectic week on Wall Street some industry analysts are predicting a downturn in online advertising spend for certain sectors. Other analysts are predicting a cut in ad spend across the entire...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>26</BlogID>';
   strmostpopularblogs += ' <BloggerID>2962</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Sean Cheyney</Name>';
   strmostpopularblogs += '<Title><![CDATA[Conference season heats up... so be smart]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[It is conference season again, so let the networking begin! After attending just 2 conferences in September (including the iMedia Brand Summit), I have over 150 business cards sitting as a stack on...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>25</BlogID>';
   strmostpopularblogs += ' <BloggerID>4966</BloggerID>';
   strmostpopularblogs += ' <CatID>6</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[EMERGING PLATFORMS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Jeff Berkwits</Name>';
   strmostpopularblogs += '<Title><![CDATA[Engagement - Why don&#39;t brands create their own virtual worlds or MMOs?]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[Listening to the latest words of wisdom from top marketing pundits, it seems that consumer engagement &ndash; with online advertising, with a brand, with just about every aspect of a product&#39;s...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   strmostpopularblogs += '<Blog>';
   strmostpopularblogs += ' <BlogID>203</BlogID>';
   strmostpopularblogs += ' <BloggerID>2525</BloggerID>';
   strmostpopularblogs += ' <CatID>16</CatID>';
   strmostpopularblogs += ' <CatDetail><![CDATA[OPINIONS]]></CatDetail>';   
   strmostpopularblogs += ' <Name>Masha Geller</Name>';
   strmostpopularblogs += '<Title><![CDATA[Hey, it could be worse!]]></Title>';
   strmostpopularblogs += '<Teaser><![CDATA[As we all took a few days last week to spend some offline time with our families and friends, I could think of little more than Black Friday. Not because I like to shop. I generally avoid leaving the...]]></Teaser>';
   strmostpopularblogs += '</Blog>';
  
   
strmostpopularblogs += '</NewDataSet>';


function loadMostPopularBlogsXML () {
	var moz = (typeof document.implementation != 'undefined') && (typeof	document.implementation.createDocument != 'undefined');
	var ie = (typeof window.ActiveXObject != 'undefined');

	if (moz)	{
	   var oParser = new DOMParser();
	   xmlDoc = oParser.parseFromString(strmostpopularblogs, "text/xml");
	   return xmlDoc;
	}
	else if (ie) {
	   xmlDoc = new ActiveXObject("Microsoft.XMLDOM");
	   xmlDoc.async = false;
	   xmlDoc.loadXML(strmostpopularblogs);
 	   return xmlDoc;
	}
	
}