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<title>iMedia Connection: Most Read</title>
<link>http://www.imediaconnection.com</link>

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  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
<pubDate>Friday,  10 Friday, February 10, 2012 2012</pubDate>

  <item><title><![CDATA[ A social media planner's guide to pleasing the boss]]></title>
<link>http://www.imediaconnection.com/content/30497.asp</link>
<description><![CDATA[ To be a successful social strategist, you'll need buy-in from the execs in order to move forward with your brilliant marketing plan. Find out how to make them happy.<br>
<br />]]></description></item>
<item><title><![CDATA[ 5 big SEO changes you might have missed]]></title>
<link>http://www.imediaconnection.com/content/30967.asp</link>
<description><![CDATA[ Optimum SEO can be achieved with proper website design and by keeping up-to-date with how to drive visitors to your site. Here are a few recent optimization shifts you need to know about.<br>
<br />]]></description></item>
<item><title><![CDATA[ 5 hot new jobs for digital marketers]]></title>
<link>http://www.imediaconnection.com/content/30926.asp</link>
<description><![CDATA[ The new jobs emerging this year represent a real change that's happening to our marketing strategies. Read about these exciting positions and why you should know about them.<br>
<br />]]></description></item>
<item><title><![CDATA[ Digital marketing's 4 biggest disappointments]]></title>
<link>http://www.imediaconnection.com/content/30982.asp</link>
<description><![CDATA[ As an industry, we expect too much from new tools -- and are constantly disappointed. Check out these digital developments that couldn't live up to marketers' expectations.<br>
<br />]]></description></item>
<item><title><![CDATA[ 9 social media hacks you need to embrace now]]></title>
<link>http://www.imediaconnection.com/content/30887.asp</link>
<description><![CDATA[ Social media is too complicated for you to be spinning your wheels on activities and behaviors that won't make much difference. These solutions will save you time and propel you forward.<br>
<br />]]></description></item>
<item><title><![CDATA[ 3 brands that failed on Facebook ]]></title>
<link>http://www.imediaconnection.com/content/30897.asp</link>
<description><![CDATA[ There's no denying the power that Facebook has on businesses. But for every social media success story, there comes a fable of failure. From missed opportunities to communication breakdowns, learn what not to do on Facebook from these three prominent brands. <br>
<br />]]></description></item>
<item><title><![CDATA[ How social data mismanagement can doom your campaign]]></title>
<link>http://www.imediaconnection.com/content/30977.asp</link>
<description><![CDATA[ Using the right data to inform your marketing strategy is critical to the success of your social media campaign. Here's where you can find the information that really matters.<br>
<br />]]></description></item>
<item><title><![CDATA[ 3 tricks for more visitor clicks]]></title>
<link>http://www.imediaconnection.com/content/30991.asp</link>
<description><![CDATA[ In terms of human behavior, three conditions must be present for a person to take action: motivation, ability, and an effective trigger.&nbsp;Here's how to ensure your customers are prepared to click and buy.<br>
<br />]]></description></item>
<item><title><![CDATA[ 8 tips for launching an effective paid Facebook campaign]]></title>
<link>http://www.imediaconnection.com/content/30940.asp</link>
<description><![CDATA[ What is a media planner to do when trying to craft a successful Facebook campaign? Read on as a search engine marketing guru reveals the answer with these unique tips.<br>
<br />]]></description></item>
<item><title><![CDATA[ How American Express saw amazing returns by giving back]]></title>
<link>http://www.imediaconnection.com/summits\coverage/30924.asp</link>
<description><![CDATA[ American Express' OPEN Forum is arguably one of digital's best success stories. Here's  how the company used its online community to galvanize politicians, invigorate brands, and change consumer behavior.<br>
<br />]]></description></item>


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