iMedia Connection: Connecting Marketing Community
  March 9, 2009 issue Forward this newsletter  |   Subscribe  |   View online
Brands that harnessed the power of memes
By Julie Ruvolo
The future of online video is going to be messy, and marketers are going to have to be more nimble than ever. Here are some trends you need to be tracking in order to try to keep up.
Making ad networks and exchanges work for everyone
By Mark Naples
IAB's Randall Rothenberg addresses the missing fundamental points in the commoditization debate, along with creative's missing link and social media's full advertising potential.
10 tips for getting started in apps marketing
By Chris Cunningham
Ready to dip your toes into the expanding pool of social media applications? Don't go to the negotiating table unless you are armed with this information for getting the right deal for your brand.
Obama appoints first-ever White House CIO
Vivek Kundra has been tapped as the White House's first ever chief information officer. Shelly Palmer of MediaBytes says Kundra plans to expand the government's use of cloud systems.
INDUSTRY NEWS More news
Google welcomes ads that pop
Brands face uphill battle on social media ads
Ogilvy to brands: Go mobile, it's cheaper
LATEST BLOG POSTS More posts
Is Google trying to catch up w/ Twitter?
By Abe Mezrich
Events this week seem to be pointing in that direction. Monday: Google chat features made available on iGoogle—providing a Google home for quick messages you send to your group of peers. (Sound...
PlumberSpace
By Larry Weintraub
I was on a panel recently and I got asked the question, "Now that our mom's are on Facebook, will we still use it?" My answer is that yes, for the moment, we will continue to use Facebook.  But we're all...
Just For Fun: My Brand Day
By Jim Nichols
So, I saw this interesting little exercise on Jane Sample's blog a while back, and decided to be a digital exhibitionist here in the happy confines of iMC. The idea of a brand day is to visually record every brand you interact...
LATEST COMMENT
Transparency is an ultimate goal but how do you maintain competitive advantage without exclusivity agreements and set eCPMS with the publisher?
Brad Bastow on:
Media buyers' favorite ad networks
MOST READ ARTICLES
1. Campaigns that will change your mind about mobile
2. How to master the location-based ad game
3. A scalable agency solution for an ailing economy
4. 10 ways to improve the client/agency RFP process
5. The new way to spread your email messages
SUMMIT COVERAGE More photos
Ray Colwell, Vice President, Sales, Transpera
Tripp Boyle, Director Sales, Transpera

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Breakthrough
Mar 22-25, 2009
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ad:tech
Apr 21-23, 2009
San Francisco, CA
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Driving Interactive
Apr 27-28, 2009
Huntington Beach, CA
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