PODCAST: In this iMedia Summit session, learn about the evolving role of brands in the identity formation of youths.
Social connections among today's Millennials know no bounds. The rise of online social networking enables the digital generation to engage in perpetual identity production and to weave a unique brand for themselves on a daily basis. Brands play a major role in the image young people endeavor to create for themselves, and are ever more present as core components of their evolving personal profiles and online communication.
Alloy Media + Marketing explores Millennials as the latest brand propagation platform; and discusses the opportunities and the challenges faced by advertisers endeavoring to entice a media savvy and discerning target to wear their badge.
Among the discussion ideas:
- Millennials & New Rules of Engagement: Evolving role of brands in the digital world
- Millennials as Media Editors: Young consumers in control
- Millennials as Media Platforms: Brand propagation through young people's profiles
- Millennials as your Messenger: The right opportunities for getting into their world.
Bio:
A leader in youth-focused nontraditional marketing, Samantha Skey built and now manages the company's cross-platform advertising and marketing strategy. Alloy Media + Marketing builds integrated marketing solutions for thousands of youth marketers, employing a surround strategy to engage Millennials throughout their day. Alloy's diverse array of media and marketing assets includes direct mail, college and high school media, interactive, street art, display media, college guides, promotional and social network marketing. Prior to Alloy, Skey held a variety of sales and marketing management positions at CNET, Interactive Imaginations and Disney Online.
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.
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Speaker(s): Samantha Skey, SVP strategic marketing, Alloy Media + Marketing
Format: 56:39, 12.9 MB, MP3
