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iMediaConnection.com: Driving Interactive
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July 09, 2007

In This Week's Issue:
TurnHere's CEO offers tips for creating compelling video that users will actually spend time with. Genex's Uwe Hook shares his view on what automotive entrepreneurs will be focusing on in the near future. And Jumpstart Automotive Media's VP of product development reports strategies for lead generation, metrics and other developments discussed at ThinkDigital07.
-- Jodi Harris, Managing Editor  

This Week's New Automotive Features:
The True Promise of Automotive Video
By Bradley J. Inman |
TurnHere's CEO shows automotive marketers how to distinguish brand benefits using visual storytelling that provides consumers with ads they will actually want to watch.

How Marketing Monotony Can Be Conquered
By Uwe Hook |
Genex's Uwe Hook sends out the call for automotive entrepreneurs to provide the satisfied car consumer with a forum to share their vehicle, dealership and service experiences with the world.

Automotive Speaks Out
By Joe Kyriakoza |
Jumpstart Automotive Media's VP of product development addresses the key automotive concerns discussed at ThinkDigital07.

Features from iMedia Connection:
Why Funny Ads Get Serious Brand ROI
Learn when humor works -- and when it doesn't -- as a brand-building tool.
7 Easy Steps to Mobile Success
Trilibis' VP of professional services examines a successful NASCAR mobile campaign and spells out what it takes to win in this medium.
Do you want to read more stories like this? Subscribe to iMedia Connection now.
   Driving Further:
 
Seven Days in a Sentra
In this classic Creative Showcase, TEQUILA\ creates some in-banner fun to promote the cool, hip features that made Marc Horowitz's seven-day stay in his Nissan Sentra bearable and blogable.

 
  Newer, more powerful search-based marketing strategies.
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