iMedia Connection: Connecting Marketing Community
  July 22, 2008 issue Forward this newsletter  |   Subscribe  |   View online
The X Factor: Your SEM program is doomed
By Sean X Cummings
Think you have SEM under control? Think again. Find out how to increase efficiency and lower the boom on the pesky problems of this popular tool.
The secret to paid search: treat it like a media buy
By Michael Hubbard
Maximize the effect of your paid search campaign by following these media planning tips and strategies.
Online video: who is leading by example?
By Chad Beasley
Interstitials and avails are out, but what's taking their place? See how the video climate is changing for automotive, and how your brand can keep up.
INDUSTRY NEWS More news
Facebook finally gets its facelift
American Airlines backs off Google
Paying the customer works for Microsoft
Bizarre turn could alter Yahoo's fate
LATEST COMMENT
I was very very impressed by this. I'm going to throw the slides up on my blog. I particularly liked the social media spect of it.
marc meyer on:
Anatomy of a winning pitch
MOST READ ARTICLES
1. Stupid marketing copy mistakes
2. The X Factor: Should you go after the long tail?
3. LinkedIn secrets to marketing success
4. Anatomy of a winning pitch
5. 5 ways to boost your industry reputation
SUMMIT COVERAGE More photos
Sean Black, VP Sales, Trulia
Carol Werner, VP of Sales, Mochi Media
Shannon Kelly, Director of Sales, Broadband Enterprises
Chris Young, Chairman, Digital Broadcasting Group
Chris Cunningham, CEO, appssavvy
David Wade, VP Advertising Sales, imeem

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Oct 21, 2008
New York City, NY
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