The social graph is a powerful new way to determine how to find social media users who are most likely to engage with your brand. 33Across CEO Eric Wheeler explains how the process works.
Most early failures of new marketing techniques follow distinctive patterns. Fortunately, there are some clear characteristics of smart social strategy that can help you break in, rather than break down.
With the massive audience creation vehicle of social media now in play, should agencies be tasked with creating marketing demand or fulfilling it? Our panel of industry experts comes out fighting from all sides of the issue
How will next-generation targeting strategies help you reach the right consumers? Five industry experts explain the vital components that will come into play this year.