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Brand Summit: Miami, FL, June 13 - 16, 2010
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Summit Coverage
Convincing senior executives to invest heavily in digital is no easy task. Kmart's CMO explains why building an integrated strategy -- where every element works together -- is the best way to get everyone on board.
If you're looking to connect with moms online, you need to play by their rules. Find out what this coveted demographic really wants from brands.
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