University of Phoenix's SVP of marketing, Michael Sullivan, explains how the education giant is refocusing itself, and gives his definition for ROI.
Want to know the best strategies for reaching a target audience through the power of video? Take a cue from an expert on what it takes to share content that entertains the 18-34 male demographic.
Chairman and CEO Brian Fetherstonhaugh believes the future of digital is at a dangerous crossroads, and that the key to salvation is a digital marketing perception revolution.
Location-based applications are starting to make their mark as a powerful marketing tool. Here are some great tips for helping your brand check in with audiences.