Agencies and publishers discuss how behavioral targeting is the next big thing for the online industry.

Universal Sports (a partner of NBC) is the only year-round multi-platform destination for fans of Olympic sports, showcasing elite athletes and world championship competitions

Adam Broitman, formally of Morpheus Media and now with Crayonville, discusses how behavioral targeting helps facilitate conversations with customers.

Monty Hudson, VP of sales & media for Revenue Science, discusses the tremendous opportunities for advertisers, agencies, publishers, and consumers using behavioral targeting.

This performance interview features Yoav Arnstein, VP/general manager, North America, Eyeblaster. See them all at www.ThePerformanceInterviews.com.

This performance interview features Vince Thompson, owner, Middleshift LLC. See them all at www.ThePerformanceInterviews.com.

This performance interview features Shibu Varghese, SVP operations, Integrated Media Solutions. See them all at www.ThePerformanceInterviews.com.

This performance interview features Sheryl Draizen, SVP & General Manager, Interactive Advertising Bureau. See them all at www.ThePerformanceInterviews.com

This performance interview features Scott Shamberg, vice president eMarketing, Critical Mass. See them all at www.ThePerformanceInterviews.com.

This performance interview features Rebecca Weeks, director of business development, Real Girls Media. See them all at www.ThePerformanceInterviews.com.