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Published: December 01, 2008
Paid search helped the industry through dire times before, but don't put all your eggs in one basket during the current crisis. SEO can be just as effective as SEM, sometimes at much less cost.
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Published: November 19, 2008
Yahoo's cofounder is stepping down as CEO of the struggling web portal, leaving the company in a state of uncertainty. iMedia polled the interactive marketing industry's thoughts on potential successors.
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Published: November 07, 2008
It may not be as bad as the banking industry, but SEM could use some help. Here's how paid search can get itself back on track before things get worse.
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