Published: March 01, 2010
See what those in the industry have to say about common misconceptions that plague the ad network business.
Published: February 11, 2010
By
Scott Swanson
Learn how to expand your inventory and audience reach, increase the value of your ad offerings, and better understand your media assets by building your own ad network.
Published: February 04, 2010
By
Tom Hespos
Service is the name of the game for many undifferentiated ad networks out there. Here are a few things they can do to stand apart and really shine.
Published: January 19, 2010
By
Jay Friedman
The ad network frenzy is here, but who's minding the store? Here's a strategy to help the industry focus on working together to provide protection and information, without over-regulating.
Published: January 07, 2010
By
Tom Hespos
How would the digital marketing world look if the U.S. government took away our ability to use third-party cookies for marketing purposes? Here's why this could create chaos.
Published: December 10, 2009
By
Tom Hespos
The digital disruption has caused significant upheaval in the business-to-business category. Here's what B2B advertisers and publishers need to do to survive.
Published: November 24, 2009
By
Tom Hespos
With myriad targeting options available from ad networks, who's making sure they're all implemented properly? Employ these integrity checks to ensure your buy is handled correctly.
Published: November 03, 2009
By
Jim Meskauskas
Agencies and their respective holding companies are entering the ad network business, but it's probably not a good idea. Find out why.
Published: October 19, 2009
By
Tod Sacerdoti
Check out the benefits and downfalls of common performance pricing units.
Published: October 06, 2009
By
Doug Wintz
If inefficiencies are apparent in your organization, consider the impact of ad operations and its current place in your company. A move might be in order.
Published: September 18, 2009
By
Doug Wintz
Behind-the-scenes trends at agencies will forever alter publishers' ad operations. Let's shed some light on what both sides need to know about the shifting landscape.
Published: September 01, 2009
By
Bill Todd
Established ad networks are reworking their business models and technologies to accommodate the latest demands of marketers. Here's what you should look for in terms of quality, scale, targeting, reporting, and service.
Published: August 21, 2009
By
Michael Katz
First-generation behavioral targeting platforms have failed to live up to the promise of superior advertiser ROI at scale. This is what needs to change.
Published: August 07, 2009
By
Michael Estrin
There are some good reasons why the popularity and value of ad networks continue to grow. Find out what it is that marketers find heavenly about this media planning partnership.
Published: August 06, 2009
By
Michael Estrin
Think you can "set it and forget it" when you buy media from the middleman? Find out what marketers say can -- and does -- go wrong if you don't choose your network wisely.
Published: July 23, 2009
By
Tom Hespos
Across the digital marketing landscape, agencies are beginning to look more like ad networks. But how far can agencies take the model before they cross ethical borders?
Published: June 18, 2009
By
Tod Sacerdoti
Media buyers are searching for scalable, targeted ways to buy online video inventory. Here's why they can't use the same strategy that they do for display.
Published: June 01, 2009
By
Larry Allen
Ad networks aren't as helpful as they once were. Brand publishers need to take these few bold steps to reduce their dependency and take back control.
Published: May 22, 2009
By
Doug Wintz
Running your own ad network has clear advantages, but be prepared to tackle these commonly overlooked challenges.
Published: May 07, 2009
By
Tom Hespos
In the era of social networking, do the old ways of targeting advertising result in the same level of effectiveness? Here's how to leverage social connections for better ad targeting.
Published: April 29, 2009
By
Chad Little
Ad networks clearly need to be rated on more than just reach, but what else is important? Here are six things everyone should know.