Published: October 30, 2009
The typical online search is too basic for automotive consumers who know exactly what they need. Take a look at how you can revamp your online auto sales.
Published: April 30, 2009
While the number of interested car shoppers is staying relatively flat, consumer confidence in the auto sector is diving rapidly. Here's how to turn that around.
Published: April 29, 2009
With the economic climate impacting every facet of business these days, the new message from the automotive industry should be: why buy here, and why buy now.
Published: March 19, 2009
Shockwaves from a Big 3 meltdown would be felt throughout the entire ad industry. Here's what's hampering the success of automotive marketing, and how using "brutal facts" data might just save the day.
Published: April 30, 2009
By
Matt Kapko
While the number of interested car shoppers is staying relatively flat, consumer confidence in the auto sector is diving rapidly. Here's how to turn that around.
Published: April 29, 2009
By
Matt Kapko
With the economic climate impacting every facet of business these days, the new message from the automotive industry should be: why buy here, and why buy now.
Published: March 19, 2009
By
Jay Friedman
Shockwaves from a Big 3 meltdown would be felt throughout the entire ad industry. Here's what's hampering the success of automotive marketing, and how using "brutal facts" data might just save the day.
Published: November 25, 2008
By
Bridget Townsend
The sliding economy won't keep your clients from needing new campaigns. Here are three ways you can trim your budgets while keeping brand promotions going strong.
Published: October 20, 2008
By
David Rossiter
Marketing opportunity can still knock -- even when the economy is taking its lumps. See which automotive companies are spinning "green" into gold with some innovative and relevant campaigns.
Published: September 19, 2008
By
Jay Friedman
If your marketing efforts are focused on car buyers who have already narrowed down their options, you're missing valuable opportunities. Here's how to get your make and model on a car buyer's short list of candidates.
Published: August 28, 2008
By
Bridget Townsend
Keeping up with shifting technology is an uphill battle when marketing in the automotive vertical. See how web services can help you focus on promotion, rather than your infrastructure.
Published: July 22, 2008
By
Chad M. Beasley
Interstitials and avails are out, but what's taking their place? See how the video climate is changing for automotive, and how your brand can keep up.
Published: June 20, 2008
By
Dennis Galbraith
Where does online hold the greatest influence over auto shoppers? A Cars.com VP explains a key factor of messaging and discusses a more measurable approach.
Published: May 30, 2008
By
Pete Batten
In a tight economy, it takes ingenuity to capture the attention of in-market shoppers. See what tools the automotive industry uses to generate consumer interest and increase conversions.
Published: April 30, 2008
By
Dawn Anfuso
The agency structure of yesteryear is no longer effective, but what should the new model be? Experts discuss needs and challenges.
Published: April 30, 2008
GM's director of media operations, Jon Brancheau, reveals the truth about the company's digital budget allocations in a frank chat from the 2008 iMedia Driving Interactive Summit.
Published: April 17, 2008
By
Tim Hand
Because consumers use numerous platforms in their shopping process, marketers need to find ways to effectively incorporate each into their selling strategy. Mazda provides examples.
Published: April 02, 2008
By
Michael Estrin
Over the next three years, General Motors will shift half of its advertising budget to digital. Will that be enough to get the automobile manufacturer in gear?
Published: March 25, 2008
By
Alex Hill
Want to justify marketing dollars and increase sales? Then take a closer look at how to analyze web data and integrate it into the lead generation process.
Published: February 25, 2008
By
Peter Batten
Take a closer look at niche marketing and you may be rewarded with a whole new group of loyal customers. Chrome Systems' GM explains how you can get started.
Published: February 21, 2008
By
Jodi Harris
The search giant's automotive director shares strategies for localized marketing and precision targeting and predicts some key industry trends on the verge of their tipping points.
Published: January 03, 2008
By
Jim Riesenbach
An Autobytel survey reveals consumers' desire for fewer, more relevant results generated by vertical search engines.
Published: December 04, 2007
By
Tim Hand
KBB.com's advertising and business development director discusses the automotive model as an example for brands that need to reach enterprise-wide solutions despite multiple messaging goals.
Published: September 28, 2007
By
Duff Anderson
A well-delivered owner's section could provide a serious competitive advantage. iPerceptions' VP of R&D reveals why you should focus on getting your current customers to do your branding work.