Published: January 18, 2010
Simplicity is the rule when it comes to designing successful ads. If dear old Mom can't figure out your ad, you're setting yourself up for failure.
Published: January 14, 2010
By
Greg Bardsley
Creativity plays an essential role for all agencies, but how do you keep the good ideas coming? We asked some top digital agencies to tell us what keeps them inspired.
Published: January 18, 2010
By
Chris Baughman
Simplicity is the rule when it comes to designing successful ads. If dear old Mom can't figure out your ad, you're setting yourself up for failure.
Published: December 14, 2009
By
John Shanley
Are you dismissing creativity when it comes to your social media efforts? These examples demonstrate how compelling creative (or lack thereof) makes the difference between success and failure.
Published: December 08, 2009
By
Jim Nichols
This year saw brands use digital to complement their traditional advertising more than ever. See why Levi's, Dos Equis, and others stood above the rest.
Published: December 03, 2009
By
Bryan Maleszyk
Even the biggest brands make mistakes sometimes. Check out these botched campaigns from McDonald's, Pepsi, and others and learn how to avoid making similar mistakes.
Published: November 24, 2009
By
Russell Scott
How can you cash in on the cache your beloved brand has earned? Get some tips for cementing your audience connection from these digital do-overs.
Published: November 19, 2009
By
Michael Lazerow
It's a good thing when your marketing services are in demand, but it's also easy to get overwhelmed. Try exploring these methods for streamlining your process, while continuing to deliver great results.
Published: November 18, 2009
By
Doug Schumacher
There are countless new computer tools out there, but separating the wheat from the chaff can be challenging. Here's a handful of proven apps that can make your job easier.
Published: October 30, 2009
By
Gretchen Hyman
WPP's Chief Executive Sir Martin Sorrell will give the opening keynote address at ad:tech New York next week. Here's what a handful of digital marketing executives would like to hear from this venerable ad man.
Published: October 29, 2009
By
David Rossiter
Learn from these key examples the right and wrong ways for your agency to stand out with an innovative pitch idea or platform.
Published: October 23, 2009
By
Kelly Thompson
Photos that you think are free could cost you plenty -- in legal hassles. Find out when that great shot you used on your site could put you in the line of fire.
Published: September 18, 2009
By
Michael Estrin
Need a new digital agency but don't know where to start? You're not alone. Find out what you should consider before inking a deal with a new digital partner.
Published: September 08, 2009
By
Susan Kuchinskas
Zappos' head of user experience explains why he values authenticity above all else, and why social media will someday become more powerful than any kind of advertising imaginable.
Published: September 04, 2009
By
Susan Kuchinskas
An obsession with CTRs could be what's keeping online from getting a greater share of the pie. Are we too far gone, or is there still a chance for a creative revolution?
Published: September 03, 2009
By
Sean P. Egen
Branded entertainment is hot, but there have been some notable meltdowns. Find out how these shows work best and how to get involved without getting burned.
Published: August 11, 2009
By
Kent Speakman
Creative agency Rare Method shares the secret of its winning pitch for a re-imagined TV Western.
Published: August 06, 2009
By
Corey Torrence
Consumers aren't interested in your message -- they're interested in entertainment. Find out how to create storyline-rich content that combines both.
Published: August 03, 2009
By
Mira Schwirtz
In search of their online sweet spots, candy companies continue to experiment with new interactive tactics. See who's making the connection -- and who's leaving a bitter taste in consumers' mouths.
Published: July 14, 2009
Watch as iMedia's marketer on the street zeros in on this year's greatest ad campaigns.
Published: July 15, 2009
By
Ken Liebeskind
Is your brand a purveyor of bad creative? Take a look at these common faux pas across a wide range of online channels to see how you can avoid future blunders.