Published: February 01, 2010
Most brands are exploring digital media, but some hesitate to truly take the plunge. See what happened when one company decided to invest the entirety of its marketing budget in making online connections.
Published: February 01, 2010
By
Karen Macumber
Most brands are exploring digital media, but some hesitate to truly take the plunge. See what happened when one company decided to invest the entirety of its marketing budget in making online connections.
Published: January 27, 2010
By
Jeremy Hollister
Although QR codes are widely accepted as a marketing tool in Japan, they have yet to catch on in the U.S. See how early adopter Kidrobot used this technology to make a connection.
Published: October 27, 2009
By
Craig Brown
If you think jumping into social media is tricky enough, try doing it in two languages. See how one company tackled the challenge.
Published: October 13, 2009
By
James Wisdom
The Aflac Duck is the first and only spokesduck on Facebook, but it wasn't an easy task getting him there. Find out how the brand turned a mascot with a one word vocabulary into a social media success.
Published: September 29, 2009
By
Ken Davenport
Does the idea of building relationships with your customers and making money while doing it sound too good to be true? Here's how one entrepreneur pulled it off.
Published: July 01, 2009
By
Chris Warner
Marketing is all about forging relationships, both with a brand and among users. See how one company engaged potential customers -- without breaking the bank.
Published: May 29, 2009
By
Adam Kleinberg
College students are an elusive bunch. See how Adobe engaged this audience with an innovative social media experience.
Published: September 07, 2005
By
Brad Berens
As we wind up iMedia's first "open source marketing campaign," Doug Schumacher, Emma Brownell and Brad Berens chat about what we learned.
Published: September 01, 2005
By
Doug Schumacher
The second round of Flash versus GIF gives the same results as the first; again, GIF outperforms the Flash ad in clickthrough rates.
Published: August 29, 2005
By
Doug Schumacher
We revisit the Flash vs. GIF test, this time using more relevant animation.
Published: August 25, 2005
By
Doug Schumacher and Ari Bluman
Ari Bluman reports that optimization provided a lift to the Sugarshots campaign, and he explains how optimization can work for you.
Published: August 22, 2005
By
Doug Schumacher
This week's test looks at how much optimization actually does improve results. We'll run one campaign with 24/7's optimization tool, and one without.
Published: August 18, 2005
By
Doug Schumacher
The survey confirms that a cohesive ad-website presentation improves consumers' reactions.
Published: August 15, 2005
By
Doug Schumacher
Doug Schumacher revisits the issue of ad-website pairing, now with the added tool of a pop-up survey to assess consumers' reactions.
Published: August 12, 2005
By
Amy Auerbach
Although GIF ads may have driven more clicks in this week's test, Media Contacts' Amy Auerbach reminds us that Flash does have indisputable advantages.
Published: August 11, 2005
By
Doug Schumacher
In this instance, the answer is definitively "not;" Schumacher suggests reasons why.
Published: August 08, 2005
By
Doug Schumacher
Week nine of the campaign assesses the idea that animation may not always increase ROI.
Published: August 05, 2005
Sugarshot's co-founder Matt Schow gives background on the company and tells us where it might go in the aftermath of this open source marketing campaign.
Published: August 04, 2005
By
Jamie Roche
Jamie Roche assesses which elements worked best for competing landing pages.
Published: August 01, 2005
By
Doug Schumacher and Jamie Roche
Schumacher discusses the dynamic between ad and landing page, and Roche examines how to find the best combination of the two.