Published: November 13, 2009
Paramount's "Paranormal Activity" became the little horror flick that could, thanks to a campaign that put the film's release decisions into the fans' hands. But did the supply of social media touchpoints measure up to the audience demand?
Published: November 13, 2009
Paramount's "Paranormal Activity" became the little horror flick that could, thanks to a campaign that put the film's release decisions into the fans' hands. But did the supply of social media touchpoints measure up to the audience demand?
Published: March 20, 2009
The soft drink launches a new flavor with a loyalty program that targets users in their digital comfort zone -- Facebook, blogs, and online games. But will design flaws short circuit the whole campaign?
Published: February 13, 2009
From tracking down burger "virgins," to asking people to sacrifice Facebook friends, Burger King publicized its product -- but also polarized the press.
Published: November 26, 2008
Photographer Nick Turpin documents his travels with a Pixon camera phone, letting consumers click to decide where he'll end up next.
Published: October 31, 2008
Dove spreads its positive body image message with an interactive comedy film that lets users choose their own adventures -- and the best Go Fresh product to go with them.
Published: September 30, 2008
Find out how this campaign for USA Network's popular spy show and Saab's new convertible garnered impressive results, along with our panelists' reviews.
Published: August 29, 2008
Today's Creative Showcase is brought to you by the letter "A" for "awesome." Find out why parents and kids alike find this popular show's new site hard to resist.
Published: July 31, 2008
The site invigorates a popular yearly event by immersing fans in games, stories and virtual explorations of what they love -- and fear -- most about sharks.
Published: June 30, 2008
The candy maker lets players lay one on their opponents in the online kissing battle of the century.
Published: May 28, 2008
Find out how the clothing company drew nearly 3.5 million views with its recent viral video campaign.
Published: April 30, 2008
The studio's latest film site offers fan art, downloads, widgets, branded partnerships and more.
Published: March 31, 2008
This integrated campaign sheds a humorous light on a common fashion flaw for the ladies while allowing consumers to share their own wedgie woes.
Published: February 29, 2008
Our panelists review the latest banner from Diet Dr Pepper to find out just how sweet it really is.
Published: January 31, 2008
Find out what our panelists have to say about this innovative campaign that allows users to buy tickets directly in the ad unit.
Published: December 20, 2007
This online campaign puts an actor from "The Office" in a series of specially produced webisodes to get audiences to talk about the Volvo C30.
Published: November 28, 2007
Electronic Arts developed a vibrant website to promote the new SimCity for Nintendo DS, featuring a mini-game, history and other game insights to pull in gamers.
Published: October 04, 2007
Aardman Animations Ltd. refreshes its brand and gives "Wallace & Gromit" fans a place to gather, create, learn and play with classic characters.
Published: September 11, 2007
To promote the season premiere of "It's Always Sunny in Philadelphia," FX Networks brings the show's gallows humor to the fans with exclusive video, parody spots and an RV tour.
Published: September 04, 2007
The fictional paper company's new website and e-newsletter extends the viewing pleasure of NBC's hit show, "The Office," by bringing its characters' signature humor to additional media platforms.
Published: September 04, 2007
Glaceau created an interactive site featuring funny videos, tons of celebrity consumer profiles and just the right mix of fun to represent its eclectic brand.