Published: May 28, 2009
Toolbars and browser extensions are great ways to keep your content front-and-center while consumers surf the web. Before you get started, consider what your add-on can offer.
Published: April 16, 2009
Is your brand taking advantage of existing tools to get a widget off the ground quickly? Our expert takes a look at companies that can accelerate your app development by making the most of what you already have.
Published: January 20, 2009
Brands that overlook the importance of an impactful widget presence may leave crucial influencers untapped. Follow these steps to gain a foothold in the widgetsphere.
Published: May 28, 2009
By
Adam Boyden
Toolbars and browser extensions are great ways to keep your content front-and-center while consumers surf the web. Before you get started, consider what your add-on can offer.
Published: March 10, 2009
By
Michael Leis
A hastily assembled widget won't deliver significant results in a crowded market. Consider these commonly overlooked aspects when developing your next app.
Published: January 20, 2009
By
Liza Hausman
Brands that overlook the importance of an impactful widget presence may leave crucial influencers untapped. Follow these steps to gain a foothold in the widgetsphere.
Published: November 18, 2008
By
Jim Meskauskas
Advertisers are missing the biggest opportunity associated with user-generated content. Here's how to tap into what really matters to consumers.
Published: November 21, 2008
By
Mitchel Ahern
While a widget program can be as simple as a Flash movie and a syndication engine, savvy marketers are finding that a more in-depth approach yields substantial rewards.
Published: September 18, 2008
By
Liza Hausman
Widgets don't have to be prohibitively expensive. There are resources to help you build a widget with little or no design or development budget. Here's how.
Published: September 10, 2008
Widgets are all the rage, but are they worth your time? Agencies share their opinions and explain what a widget needs to keep consumers interested.
Published: September 03, 2008
By
Liza Hausman
Widgets are all the rage, but it's not a channel that marketers should enter into lightly. If you're not taking these points into consideration, your application will likely fail to meet its objectives.
Published: August 22, 2008
By
Amit Rahav
Don't let social media take control of your brand. Get back in the driver's seat through strategic widget development.
Published: August 15, 2008
By
Michael Raisanen
They're everywhere! But how can you leverage these applications to the benefit of your brand? Find out here.
Published: July 29, 2008
By
Jim Meskauskas
Media strategies editor Jim Meskauskas explores widgets as a marketing medium, including their yet-to-be-realized potential for the mobile future.
Published: June 27, 2008
By
David Smith and Elizabeth Heldenbrand
Widgets reflect the evolving digital media landscape and these tiny applications enable marketers to break through the clutter. But only the smart widget marketers will survive.
Published: June 19, 2008
By
Mitchel K. Ahern
Beyond the platform considerations, brands and marketers need to clearly understand their widget goals and the ROI potential for public and private widget networks.
Published: May 16, 2008
By
Michael Leis
Here's a look at a few ways your brand can take advantage of the users you're currently not talking to.
Published: May 14, 2008
By
Mark Szabo
Trouble keeping everyone up to speed? See how this easy-to-use tool can organize your team.
Published: April 08, 2008
By
Marti Funk
Targeted and disciplined media planning is essential to successfully leverage widgets. Move beyond their novelty by incorporating a few basic strategies.
Published: April 07, 2008
By
York Baur
Adware fell from grace. Spam led email to its crisis. Widget marketing is on the same path to a crossroads, where it can either learn from the technologies that went before it or make the same myopic mistakes.
Published: March 26, 2008
By
Carolyn Bekkedahl
Ad-supported content syndication is the latest game-changing application for widgets, packing these little tools with punch.
Published: March 06, 2008
By
Paul Martecchini
VIDEO: Discover how you can harness widgets to give your brand a viral presence on the internet.
Published: February 29, 2008
By
Eric Alterman
Widget providers increasingly are bypassing portals and distributing content directly to user-controlled pages, requiring portals to evolve. KickApps' founder explains.