Published: February 01, 2010
Sometimes the smallest changes can increase the amount of traffic you drive to your website. Here are some tips for both advertisers and agencies.
Published: February 01, 2010
By
Andrew Stern
Sometimes the smallest changes can increase the amount of traffic you drive to your website. Here are some tips for both advertisers and agencies.
Published: December 07, 2009
By
Tim Surowiecki
Consistent improvement of conversion and click-through rates are the building blocks of success in DR, and it begins with the active and daily management of four key campaign components.
Published: October 20, 2009
By
Josh Gordon
Is your marketing organization able to connect the dots when it comes to customer data? Here are the top four benefits of using a universal profile management system.
Published: October 15, 2009
By
Tom Hespos
Are you a direct response advertiser who seems stuck in an endless "test and refine" cycle with your media buys? Here's why you're stuck.
Published: October 01, 2009
By
Randy Spurrier
Abandon those batch blasts. Find out how implementing an automated marketing engine can help you create more personalized, relevant CRM messaging efforts.
Published: October 09, 2009
By
Alan Gerson
The power of loyalty programs, coupons, and other incentives is growing in size and importance. Follow these steps to make them work successfully for your brand.
Published: September 24, 2009
By
Hemen Patel
Brand websites present an unparalleled opportunity to influence and build relationships with consumers. Employ these best practices to maximize your site's relevance and impact.
Published: August 25, 2009
By
Greg Bardsley
iMedia takes a look at Concentri, an on-demand direct digital marketing tool from the minds at Knotice. Watch to find out if it delivers or falls short.
Published: July 31, 2009
By
Chris Golec
Focusing on targets with the highest propensity to click, open, or buy will dramatically improve your campaign results. These tips will get you started.
Published: June 23, 2009
By
Bill Jacobs
In a cluttered marketplace with fewer purchasing decisions, it's important to break through the noise. Learn how to maximize your campaign and get consumers to take action.
Published: April 20, 2009
By
G. Simms Jenkins
Email marketers continue to struggle for the recognition -- and budgets -- they deserve. In this interview, marketing veteran Stan Rapp provides his insights on how these challenges can be overcome.
Published: April 17, 2009
By
Todd Tweedy
Marketers spread themselves too thin maintaining a presence across several social networks. Here's how to spend more time engaging consumers.
Published: March 27, 2009
By
Jim Sterne
In the quest for consumer dollars, many organizations hesitate to change their marketing plan, or make a mad dash across every channel just to keep up. Follow these practices to find the right mix of media.
Published: March 12, 2009
By
Tom Hespos
Here we are at the end of the first quarter of 2009, and we still don't see conversational marketing as a line item in most marketing budgets. What happened?
Published: March 06, 2009
By
Stefan DeCota
Keying in on the right target can reward brands in spades if they offer loyalty programs that share common goals with their audience. Here are three ways to make loyalty programs work for you.
Published: February 26, 2009
By
Tom Hespos
When economic declines hit, advertisers often adopt a more direct response-oriented stance with their ad campaigns. It's important to know there's a right way to switch objectives midstream and a wrong way.
Published: January 29, 2009
By
Tom Hespos
Even though big-budget Super Bowl ads aren't necessarily rational in this day and age, they are still the most effective way to ensure that people will be talking about your ad campaign the day after.
Published: January 12, 2009
By
Chris Marriott
With a buildup of post-holiday campaigns underway, here are some tips on refreshing your marketing strategies for maximum branding as the New Year begins.
Published: November 20, 2008
By
Marla Schimke
Are search engines taking credit for your hard work? If so, here's how to prove the worth of your online branding efforts -- even if they aren't getting the clicks.
Published: October 23, 2008
By
Jeff Weitzman
What's new about online engagement? What distinguishes it from traditional advertising or promotion? Here are tips for turning your next strategy into a success.