Published: February 04, 2010
Need help separating the hype from the hits? Here is a breakdown of which emerging platforms aren't quite ready for primetime.
Published: February 03, 2010
Augmented reality is starting to get interesting. Here are some of the best brand executions that have been done to date.
Published: February 03, 2010
In today's New Media Minute, Daisy Whitney interviews Chloe Sladden, director of media partnerships at Twitter, about what we can expect from the microblogging platform in 2010.
Published: February 04, 2010
By
Michael Estrin
Need help separating the hype from the hits? Here is a breakdown of which emerging platforms aren't quite ready for primetime.
Published: January 19, 2010
By
Adam Broitman
If your organization is still planning its marketing in online/offline silos, strategic complications are headed your way. See why our new media ecosystem requires some major messaging adjustments.
Published: January 15, 2010
By
Rob Gorrie
Digital out-of-home has matured, providing a more flexible, targetable, and customizable experience than ever before. Find out how to optimize this approach to suit your brand's needs.
Published: October 12, 2009
By
Tara Walpert Levy
Could customizable, measurable ads bring TV back to the forefront of an advertiser's arsenal? See the interactivity options that are available now, and what's in store for the future.
Published: July 15, 2009
By
Matt Kapko
Celebrity endorsements are a staple component of many companies' offline advertisements. Here's how brands can affordably leverage big names in their online messaging as well.
Published: July 13, 2009
By
Lauren Bigelow
Teens are flocking to social networks and online worlds to express themselves with branded virtual goods. Getting them to pick your brand is easier than you might expect.
Published: June 11, 2009
By
Matt Kapko
Google is riding a Wave of excitement following its most recent product announcement, but will developers help deliver on its marketing potential?
Published: June 05, 2009
By
Robert Moskowitz
Where do we stand in terms of digital technology penetration? And how will it affect advertisers if we are not able to stay at the top of the game? Take a look at how our digital nation is shaping up for the future.
Published: June 03, 2009
By
Rich Cherecwich
Shoehorning an ad that worked online into other media is easy, but it doesn't always work. Microsoft's emerging marketing guru explains how to gain an audience's respect across myriad formats.
Published: May 27, 2009
By
Kevin Arthur
By combining the real world with digitally created images, AR is a trend with a promising future. Take a look at some of the more interesting ways the technology can be used to connect consumers and brands.
Published: April 17, 2009
By
Dario Raciti
What began as a connected gaming system has blossomed into a broad entertainment platform that has marketers sitting up and taking notice. Find out why your brand should get in on the action with Xbox and PlayStation.
Published: April 02, 2009
By
Clay McDaniel
Boost your brand, drive sales, and increase customer loyalty with these simple tips for using Twitter and other microblogs.
Published: March 04, 2009
By
Michael Raisanen
Why isn't anyone fixing an agency model that is counterproductive to successful integrated campaigns? Here is what's going wrong, and what marketers can do to make their jobs more efficient and rewarding.
Published: February 27, 2009
By
Matt Kapko
There are at least 1.8 million screens vying for consumers' attention in retail, medical offices, bars, and restaurants. Here's how marketers and their partners are finding new ways to target audiences in two minutes or less.
Published: February 24, 2009
By
Lori Schwartz
With any downturn comes an opportunity to make an innovative play that will position your brand for long-term recognition and success. Here are some of the likeliest strategies, tools, and toys that will help marketers reach that goal.
Published: February 19, 2009
By
Neal Leavitt
Marketing information is slowly moving into the cloud, but few decision makers have been sold on the concept as a whole. However, once risks are resolved, marketers will find there is plenty of money to be saved by taking their data to the skies.
Published: January 14, 2009
By
Eric Picard
The next generation of television is here, and it has its own set of rules. Here's what viewers and advertisers alike stand to gain if they play the game correctly.
Published: January 07, 2009
What cool new technology trends will emerge in the upcoming year? See what the innovative agencies are adding to their arsenals.
Published: December 22, 2008
By
Rick Sizemore
Digital signage is becoming a versatile medium that can not only save money but also do a better job promoting your product. See how this marketing alternative is growing into a viable marketing must.
Published: December 04, 2008
By
Blaise Nutter
Digital OOH is an emerging marketing channel with audiences that are both desirable and captive. Here's how to harness opportunities on "the fourth screen."