Published: October 13, 2009
In today's New Media Minute, Daisy Whitney outlines the overwhelming growth of web video among Spanish-language networks.
Published: September 21, 2009
Sexuality, race, religion -- the fine lines that marketers must walk on these topics shift depending on where you are. Get educated on the cultural differences you need to respect.
Published: September 04, 2009
Launching an international version of your website isn't as simple as merely translating the content. Here are some things to keep in mind as you expand your reach.
Published: October 13, 2009
By
Daisy Whitney
In today's New Media Minute, Daisy Whitney outlines the overwhelming growth of web video among Spanish-language networks.
Published: September 04, 2009
By
Chanin Balance
Launching an international version of your website isn't as simple as merely translating the content. Here are some things to keep in mind as you expand your reach.
Published: July 02, 2009
By
Brian Easter
A simple word-for-word translation of your English-language site won't do your brand any SEO justice. Here are five easy steps that will help your international push exceed expectations.
Published: February 06, 2009
By
Chanin Balance
In this global economy, your web presence needs to bridge international divides. Here are some pointers for incorporating translation into your search optimization strategy.
Published: June 24, 2008
By
Jacob Nizri
If you don't monetize your site or advertising for foreign visitors, you're leaving lots of euros, pounds and shekels on the table.
Published: September 06, 2007
By
Jodi Harris
The land "Down Under" might just be the ultimate proving ground for innovative campaigns and universal branding strategies. See what our Australian experts say about marketing in this fertile, foreign landscape.
Published: August 03, 2007
By
Joe Kutchera
Thought leaders gathered in Mexico to share insights on global internet activity and explore where that will take us.
Published: July 18, 2007
By
Elizabeth M. Lloyd
Boasting some of the the highest PC, internet and mobile penetration rates in Latin America, Chile is a land of opportunity for marketers. LatinEdge's CMO explains.
Published: June 26, 2007
By
Elizabeth M. Lloyd
Companies are battling for the hearts, minds and wallets of Mexico's biggest consumer youth segment.
Published: October 25, 2006
By
Kevin Ryan
Yes, more than a billion consumers live there, but do they have money to spend? Our search editor reports from ad:tech Shanghai.
Published: August 17, 2006
By
Elizabeth M. Lloyd
DMO's chief marketing officer reports on Russia's increasing internet connectivity and mobile penetration.
Published: July 21, 2006
eMarketer reports that Latin America might be the next interactive marketing frontier.
Published: June 16, 2006
By
Elizabeth Lloyd
DMO's chief marketing officer reports on Brazil's increasing internet connectivity and mobile penetration. Marketers, take note.
Published: June 06, 2006
eMarketer reports that internet advertising will grow 60 percent in China this year.
Published: June 02, 2006
eMarketer looks at online advertising in Japan, one of the world's most "connected" markets.
Published: April 13, 2006
By
Elizabeth Lloyd
DMO's chief marketing officer relays advice from the author of "One Billion Customers" and upcoming AdTech keynote James McGregor.
Published: April 05, 2006
ICFAI University faculty member and consulting editor for ICFAI Books highlights recent innovations and campaigns in this region of the world.
Published: February 17, 2006
eMarketer predicts that Germans will spend over $108 billion online in 2008.
Published: November 18, 2005
By
David L. Smith
Search, consumer generated media, ad serving, metrics and more -- Mediasmith's president and CEO reports from China.
Published: November 17, 2005
By
David L. Smith
Mediasmith's president and CEO reports on a "mind boggling" day one of ad:tech Shanghai.