Published: December 22, 2009
Find out how local businesses can avoid the media dinosaurs and still win big in their regional markets, with the help of the latest online tools for localized campaigns.
Published: December 09, 2009
By
Kevin M. Ryan
See how accepted thinking about small- and medium-sized businesses needs to shift to leverage local platforms and exchange models.
Published: November 10, 2009
By
Kevin Lee
In this episode of Marketing Obsessions with Kevin Lee, WebVisible CMO Kevin Ryan explains how local businesses need to react to the digital world to keep ahead of the competition.
Published: July 10, 2009
By
Court Cunningham
Forecasts for online ad revenue look grim, but the local segment is thriving instead of shrinking. Find out how to take advantage.
Published: March 23, 2009
By
Matt Kapko
Google hasn't even indexed one-tenth of local content because most of it isn't digitized, Google's Chris LaSala said. Here's how the company plans to leverage small- and medium-sized businesses to change that.
Published: March 03, 2009
By
Susan Kuchinskas
As major service providers get in line to provide location-based advertising, it's time for marketers and agencies to finesse their ad targeting.
Published: January 18, 2009
By
Jean-Eric Penicaud
Many marketing solutions fail to address at least one of the critical factors to local marketing success. Take a look at some approaches that will help you hit this sweet spot.
Published: December 09, 2008
By
Sheila Mooney
Consumers will seek out brand content, but only if it appeals to them on a local and personal level. That's why your content strategy needs to factor in context as well.
Published: October 10, 2008
By
Dan Neumann
The age of location-based services is just dawning, but very few marketers are taking advantage of this targeting technology. Follow these tips to get in on the ground floor.
Published: September 29, 2008
By
Rob Friedman
Local has evolved from the days of putting ads in the neighborhood paper. Instead of focusing on driving transactions, it's now about developing deeper customer relationships.
Published: August 28, 2008
By
Tom Hespos
Digital has great localization technology that gets better every day. But a few things need to happen in order for it to fulfill the role of a true spot medium. Here's why.
Published: August 13, 2008
By
Chris Tolles
Billions of local ad dollars will be moving online in coming years. Find out which outlets offer the best potential returns.
Published: May 23, 2008
By
Dawn Anfuso
Our experts explain the benefits of adding local media to the mix with portal and network buys.
Published: May 19, 2008
By
Craig Walmsley
Location-based targeting is on the verge of exploding -- find out what this technology will soon enable you to do.
Published: March 03, 2008
By
Jay Friedman
Enabling small business owners to launch campaigns on large publishers' sites could be the next million dollar idea. The president of Goodway 2.0 explains.
Published: February 05, 2008
By
Brett Stevenson
Learn how to get the best results out of a local online advertising campaign.
Published: October 29, 2007
By
Matthew Berk
Marchex' lead search architect shares the key takeaways for marketers from a new report on the local internet.
Published: October 01, 2007
By
Court Cunningham
Although consumers increasingly are going online for local information, many small businesses haven't been there. Yodle's CEO explains why that's changing.
Published: September 24, 2007
By
Dawn Anfuso
A new eMarketer study reveals a slow-growing market segment, but provides hope for the future.
Published: September 18, 2007
By
Stuart McKelvey
A recent study conducted by TMP Directional Marketing and comScore sheds light on how consumers use local media.
Published: August 29, 2007
By
Jacqui Chew
Hyper local and niche communities give newspapers a potent and targeted consumer pool for attracting local businesses, goods and services.