Published: February 09, 2010
The latest Google and Bing online mapping functionalities have huge implications for advertising going forward. Get acquainted with the opportunities.
Published: February 09, 2010
By
Eric Picard
The latest Google and Bing online mapping functionalities have huge implications for advertising going forward. Get acquainted with the opportunities.
Published: February 05, 2010
By
Anna Kassoway
Creating trustworthy ads in a user-controlled space is no easy feat, and marketers must also create a true value exchange by providing something that people want. Here's what you can do.
Published: February 04, 2010
By
Kevin Lee
In this episode of Marketing Obsessions with Kevin Lee, Pam Horan, president of the Online Publishers Association, presents some common CMO mistakes and explains the detrimental effects they can cause if ignored.
Published: January 29, 2010
By
Kevin Lee
In this episode of Marketing Obsessions with Kevin Lee, Jeff Hayzlett, CMO of Kodak, talks about common CMO mistakes that can lead to a branding downfall.
Published: January 28, 2010
By
Greg Bardsley
We asked some top digital agencies to tell us what characteristics they look for when hiring new team members. Watch to find out what ranks at the top.
Published: January 27, 2010
By
Daisy Whitney
In today's New Media Minute, Daisy Whitney interviews executives from USA and Discovery to learn what new trends and technologies will emerge this year.
Published: January 25, 2010
By
Greg Bardsley
iMedia asked some top digital agency leaders to discuss what they see as the single greatest obstacle facing digital marketing. See what they had to say.
Published: January 12, 2010
By
Doug Levy
Until recently, there were only two eras of marketing. But times are changing. Here are some approaches that successful brands are using to push past the rest of the pack.
Published: January 11, 2010
By
Kevin Lee
In this episode of Marketing Obsessions with Kevin Lee, John Wiseman of Thrillist discusses the online media spending decisions that could land CMOs in the hotseat.
Published: January 08, 2010
By
Julia Casale-Amorim
Media planners place a lot of weight on ad network reach rankings, but this indicator might not be taking quality into consideration. See how to know if you're getting the best bang for your buck.
Published: January 05, 2010
By
Adam Kleinberg
2009 was a challenging year for marketers. So what have we learned, and how can we put those lessons into practice? Here are one agency leader's resolutions for the coming year.
Published: December 18, 2009
By
Drew Neisser
As we head into the new year, marketers can either go for the gold or go home. Here's how savvy marketers will develop winning digital campaigns in 2010.
Published: December 16, 2009
By
Daisy Whitney
In today's New Media Minute, Daisy Whitney looks at five websites that were predicted to fare well over the previous year and determines which is the winner for 2009.
Published: December 16, 2009
By
Scott Severson
Consumers are asking for more product information in context before they agree to take action. Here are some suggestions for taking advantage of their increased interest to drive higher ROI.
Published: December 15, 2009
iMedia's marketer on the street questions why brands continue to ignore digital and opt to put the bulk of their spend into traditional media instead.
Published: December 15, 2009
By
Christin Accomando
Properly conceived internships provide value to both employers and candidates. Follow these guidelines to ensure you get the most out of your program.
Published: December 11, 2009
By
Mark Naples
A solid public relations team can boost exposure, but you can't expect it to pull off miracles. Keep your team happy by avoiding these missteps.
Published: December 08, 2009
By
Kevin Lee
In this episode of Marketing Obsessions with Kevin Lee, Robert Fleming of the eMarketing Association explains why newspapers will disappear by 2019 and what this means for the future of print media.
Published: December 03, 2009
iMedia's marketer on the street investigates the digital marketing platforms that will come into their own in the year ahead.
Published: December 01, 2009
By
Chad Little
Marketers can smell an improperly motivated vendor a mile away. Try these simple tactics to prove that you want more than the sale -- you want to be a valued partner.