Published: March 11, 2010
Think cloud computing is too techie a topic for you to care about it? See why disregarding this megatrend is like shutting your eyes to the future of online advertising.
Published: March 11, 2010
Watch as iMedia's marketer on the street uncovers the biggest threats facing digital agencies in today's marketplace.
Published: March 11, 2010
By
Eric Picard
Think cloud computing is too techie a topic for you to care about it? See why disregarding this megatrend is like shutting your eyes to the future of online advertising.
Published: March 09, 2010
By
Andrew Edwards
The iPad won't patch the leak that is draining the print media audience, but there's another digital technology that will keep some newspapers and magazines afloat.
Published: March 04, 2010
By
Tom Hespos
The data ownership question is a sticky one. Business models hang in the balance, and apparently the IAB and the AAAA have an answer. But is it the right one?
Published: March 01, 2010
By
Zephrin Lasker
While 2010 might not be the year for a complete shake-up, there are a few areas where big shifts are most likely to happen.
Published: February 26, 2010
By
Scott Litman
Paid search is a mainstay of online advertising, but there are other performance-based platforms that can outperform search. Take a look at the available options.
Published: February 24, 2010
Watch as iMedia's marketer on the street investigates which brands will make a big splash this year.
Published: February 23, 2010
What are the best ways to develop a strategy, determine your social media parameters, and safely navigate uncharted digital territory? Find out in these master class podcasts from the iMedia Brand Summit in Las Vegas.
Published: February 19, 2010
By
Matthew Loebman
The most important brands in our lives earned their spots through strong leadership. If you want to be among the best, avoid these common pitfalls.
Published: February 12, 2010
By
Hilary Weber
With economic recovery still in the distance, now is the perfect time to look at how work gets done at your organization. Use these strategies to get your brand or agency running smoother than ever.
Published: February 09, 2010
By
Eric Picard
The latest Google and Bing online mapping functionalities have huge implications for advertising going forward. Get acquainted with the opportunities.
Published: February 05, 2010
By
Anna Kassoway
Creating trustworthy ads in a user-controlled space is no easy feat, and marketers must also create a true value exchange by providing something that people want. Here's what you can do.
Published: February 04, 2010
By
Kevin Lee
In this episode of Marketing Obsessions with Kevin Lee, Pam Horan, president of the Online Publishers Association, presents some common CMO mistakes and explains the detrimental effects they can cause if ignored.
Published: January 29, 2010
By
Kevin Lee
In this episode of Marketing Obsessions with Kevin Lee, Jeff Hayzlett, CMO of Kodak, talks about common CMO mistakes that can lead to a branding downfall.
Published: January 28, 2010
By
Greg Bardsley
We asked some top digital agencies to tell us what characteristics they look for when hiring new team members. Watch to find out what ranks at the top.
Published: January 27, 2010
By
Daisy Whitney
In today's New Media Minute, Daisy Whitney interviews executives from USA and Discovery to learn what new trends and technologies will emerge this year.
Published: January 25, 2010
By
Greg Bardsley
iMedia asked some top digital agency leaders to discuss what they see as the single greatest obstacle facing digital marketing. See what they had to say.
Published: January 12, 2010
By
Doug Levy
Until recently, there were only two eras of marketing. But times are changing. Here are some approaches that successful brands are using to push past the rest of the pack.
Published: January 11, 2010
By
Kevin Lee
In this episode of Marketing Obsessions with Kevin Lee, John Wiseman of Thrillist discusses the online media spending decisions that could land CMOs in the hotseat.
Published: January 08, 2010
By
Julia Casale-Amorim
Media planners place a lot of weight on ad network reach rankings, but this indicator might not be taking quality into consideration. See how to know if you're getting the best bang for your buck.