Published: February 23, 2010
Marketers have access to a plethora of research tools that can yield useful, actionable data -- provided you use the right ones. Here's how to decide which tool is best for you.
Published: February 23, 2010
By
Joanne McLernon
Marketers have access to a plethora of research tools that can yield useful, actionable data -- provided you use the right ones. Here's how to decide which tool is best for you.
Published: October 20, 2009
By
Michael Estrin
Overwhelmed by research reports, studies, and white papers? You're not alone. Find out how to cut through the clutter to isolate meaningful insights for your brand.
Published: December 12, 2007
By
John Federman
Online CRM requires a delicate balance between efficient automation and personalized service. eStara's CEO discusses two cases where the brand crosses the line.
Published: December 05, 2005
By
Dawn Anfuso
An M:Metrics' survey shows that more consumers than are currently downloading mobile games will view mobile video in the near future.
Published: August 24, 2005
Online ad spending predicted to make double digit annual gains through 2009.
Published: May 09, 2005
By
Dawn Anfuso
The recent IAB/PricewaterhouseCoopers report shows record revenue for interactive marketing, with search still leading the way.
Published: December 06, 2004
Emerging TV trends signal big changes in the advertising industry. A new report outlines the struggle to stay ahead of the curve.
Published: November 17, 2004
Marketers agree that today's fragmented audience is slowly, steadily growing online into a solid component of the media mix.
Published: November 09, 2004
By
Dawn Anfuso
iMedia Brand Summit panelists talk about how media accountability study will affect their future planning (final of 3).
Published: November 08, 2004
By
Dawn Anfuso
iMedia Brand Summit panelists talk about the significance of an MSN Media Accountability Study (part 2of 3).
Published: November 04, 2004
By
Dawn Anfuso
iMedia Brand Summit panelists reveal results from an MSN Media Accountability Study, and how they have affected their brands (part 1 of 3).
Published: November 01, 2004
By
Dawn Anfuso
Millward Brown's Mary Ann Packo highlights breakthrough survey data for Summit attendees (final of 3 parts).
Published: October 28, 2004
By
Dawn Anfuso
Millward Brown's Mary Ann Packo highlights breakthrough survey data for Summit attendees (part 2 of 3).
Published: October 27, 2004
By
Dawn Anfuso
Millward Brown's Mary Ann Packo highlights breakthrough survey data for Summit attendees (part 1 of 3).
Published: October 18, 2004
By
Dawn Anfuso
Don Schultz explains at our iMedia Summit why consumer consumption is a key metric (last of three parts).
Published: October 14, 2004
By
Dawn Anfuso
Don Schultz gives three reasons why marketers should measure synergy (part two of three).
Published: October 13, 2004
By
Dawn Anfuso
Don Schultz shakes up Summit audience by exposing the antiquity of marketing models (first of three parts).
Published: October 07, 2004
By
Dawn Anfuso
Study shows the Internet's role as a consumer product information utility is much larger than its role as a direct selling medium.
Published: September 21, 2004
By
Roger Park
Online advertising dollars up more than 40 percent over last year, study says.
Published: September 20, 2004
By
Masha Geller
Summit marketers get more proof that the Internet drives brick-and-mortar revenues.