Published: January 26, 2010
If you're thinking about cutting your search agency to save money, think twice. When it comes to PPC, there is value in the middle man.
Published: January 06, 2010
The rise of the "reluctant consumer" means that bland search ads just won't cut it. Here's how to create simple ads that leave a lasting impact.
Published: December 08, 2009
Thanks to new exchanges and technologies, search and display are becoming increasingly similar commodities. Learn how to synergize your efforts.
Published: January 26, 2010
By
Jeff Campbell
If you're thinking about cutting your search agency to save money, think twice. When it comes to PPC, there is value in the middle man.
Published: January 06, 2010
By
Alan Gerson
The rise of the "reluctant consumer" means that bland search ads just won't cut it. Here's how to create simple ads that leave a lasting impact.
Published: December 08, 2009
By
Mark Simon
Thanks to new exchanges and technologies, search and display are becoming increasingly similar commodities. Learn how to synergize your efforts.
Published: October 28, 2009
By
Brian Easter
The right mix of keywords, copy, and landing pages can optimize your campaign for the holidays. Here's how to do it.
Published: September 28, 2009
By
Jason Prescott
Business-to-business marketers can struggle on the top search engines because they get priced out of prime keywords. Take a look at the benefits that come from buying on vertical search.
Published: September 15, 2009
By
Brian Eberman
Paid search is about more than just picking the right keywords. Here's how to use your data to refine every part of the process.
Published: August 19, 2009
By
Tom Shapiro
Are visitors abandoning your site shortly after arriving? Incorporate this analysis into your efforts to help maximize your paid search campaign's ROI.
Published: June 19, 2009
By
Kevin Ryan
Are the fraudsters becoming more cunning, or are we just more attuned to finding fault with click data? Take a look at the factors shaping the value of search activity, and the likely solutions for getting the clicks you pay for.
Published: May 27, 2009
By
Kevin Lange
Given Google's recent ad trademark changes, you need to ensure that your branded keywords continue to work for you. Find out how to make the most of your search campaign.
Published: May 14, 2009
By
Kevin Ryan
Internet yellow pages are trying to reclaim the opportunities they've lost with regard to helping small businesses. Here's why their new offerings are likely to fall short.
Published: May 07, 2009
By
Mark Simon
Want to get the most out of your search campaigns during the recession? Start by making sure your bidding technology is up to par.
Published: May 04, 2009
By
Mark Simon
As marketing budgets get slashed, keep in mind that bust times are perfect for increasing market share. Paid search makes a great place to start.
Published: April 10, 2009
By
John Federman
Retail sites are quickly eclipsing search engines as the start of the purchase process. Find out how you can capture consumer attention in this exciting space.
Published: April 08, 2009
By
Eric Picard
Spending on paid search and display ads is evenly split, but don't expect one to eat the other's lunch anytime soon. Here's why.
Published: February 26, 2009
By
Sean X Cummings
Right now, SEM is in the industry driver's seat, and every other ad format is just along for the ride. If you want to get ahead, don't try to tackle it on your own.
Published: February 24, 2009
By
Zephrin Lasker
Today's cost-per-click pricing models cannot maintain growth in their current state. Here are the important changes that need to be made.
Published: February 17, 2009
By
Dave Pasternack
Marketing budgets are being slashed left and right, even for accountable media like paid search. Try these tactics to ensure no search dollar is spent in vain.
Published: February 02, 2009
By
Noah Elkin
Has your paid search campaign flattened out? If so, consider these tactics for taking it to the next level.
Published: January 22, 2009
By
Wayne Lieb
In the midst of an economic downturn, marketers are still embracing search engine marketing as an accountable and cost-effective strategy. Here are the factors that are driving continued growth.
Published: December 17, 2008
By
Ken Miller
Internet fraudsters tend to step up their activities during the busy holiday season. Follow these steps to prevent shady activity from stealing your valuable ad dollars.