Published: February 09, 2010
Don't let fears about fines prevent your brand from working with blogs and Twitter. Get some clarity on the newest guidelines here, which will keep you from falling prey to costly pitfalls.
Published: February 09, 2010
By
Ted Murphy
Don't let fears about fines prevent your brand from working with blogs and Twitter. Get some clarity on the newest guidelines here, which will keep you from falling prey to costly pitfalls.
Published: February 05, 2010
By
Clay McDaniel
Here are some proven best practices to transform your social media programs from a brand-building exercise into a sales-building channel.
Published: February 03, 2010
By
Steve McAbee
A sound digital marketing strategy can always use a boost from your brand's internal ambassadors. Follow these tips to get them spreading your message.
Published: February 02, 2010
By
Anthony J. Biller
Aggregating social media content leads to engaging campaigns, but you can easily run afoul of the law. Here are six tips for avoiding any serious consequences.
Published: January 29, 2010
By
Larry Weintraub
Take a look at how social media can be more impactful than your current strategies for marketing, PR, market research, and customer service.
Published: January 25, 2010
By
Lori Dicker
This guide to the latest in social media resources will help you find your desired audiences and key influencers, and put the right content in front of them to build word of mouth.
Published: January 22, 2010
By
Julia Hix
There's more to social media marketing than just building a profile page. Follow these rules to develop a campaign that engages and rewards your audience.
Published: January 21, 2010
By
Jodi Harris
Southwest Airline's digital champion, Anne Murray, shares her outlook for marketing technology, views on the role of social media, and the key focal points for customer conversations.
Published: January 13, 2010
By
Daisy Whitney
In today's New Media Minute, Daisy Whitney looks at how big brands like Pepsi are changing the way they evaluate and invest in social media.
Published: January 13, 2010
By
Kevin Barenblat
Branded apps are all the rage, but how many truly succeed with users? Take a look at these surefire paths to failure and see how top brands are avoiding such pitfalls.
Published: January 11, 2010
By
Blake Cahill
A proactive brand management program puts your company's fans and advocates to work, balancing bad news when a potential PR crisis hits. Here are some tips on how to build a first-strike strategy.
Published: January 05, 2010
By
Andreas Roell
Beyond drawing social media traffic to a website, marketers need to give users the chance to push content through their social spheres of influence. Here's how SEO can help.
Published: January 04, 2010
By
David Teitler
Social media will eventually play a huge role in the ad-supported ecosystem, but currently, it's a dangerous landscape. Outlined here are the risks that are currently keeping it from reaching its full potential.
Published: December 17, 2009
By
Carnet Williams
Letting the masses do some of your brand-based communication for you? Here are some sticky rules and regulations that you'll still be responsible for when launching a campaign of compiled content.
Published: December 17, 2009
By
Kevin Lee
In this episode of Marketing Obsessions with Kevin Lee, Bill Wagner of Vocus talks about social media monitoring programs and names a brand that is getting social networking right.
Published: December 15, 2009
By
Alona Elkayam
Here's why the real challenge in doing social media the right way isn't found in best practices, it's in setting up social media from a resource and ownership perspective, then making sure that strategy honors the brand.
Published: December 11, 2009
By
Sang Kim
With more than 300 million users, Facebook has earned a place in your marketing strategy. But see why this tactic shouldn't be the only trick up your social media sleeve.
Published: December 10, 2009
By
Drew Hubbard
Social media is the hottest thing in interactive marketing, but so many brands manage to screw things up. Here are five common mistakes to avoid.
Published: December 10, 2009
By
Daisy Whitney
In today's New Media Minute, Daisy Whitney evaluates websites that have early adopters excited, and how they could become the next big thing.
Published: December 04, 2009
By
Tamsen McMahon
Trying to decide which social media tactics will best align with your marketing strategies and advance your operational objectives? Use this step-by-step guide to help build your plan.