Published: February 26, 2010
Data appending is a common practice for email marketers, but it has significant potential for display, ad exchanges, and search as well. Here's how to capitalize on the opportunity.
Published: February 18, 2010
Better data, automation, and cost savings have all made behavioral targeting more accurate. Here's how to implement three of BT's most popular tools.
Published: February 02, 2010
New audience segmentation and display retargeting technologies demonstrate how you can increase brand interactions, clicks, and conversions well beyond a given season.
Published: February 26, 2010
By
Chris Neuner
Data appending is a common practice for email marketers, but it has significant potential for display, ad exchanges, and search as well. Here's how to capitalize on the opportunity.
Published: February 18, 2010
By
David Jakubowski
Better data, automation, and cost savings have all made behavioral targeting more accurate. Here's how to implement three of BT's most popular tools.
Published: February 02, 2010
By
David Jakubowski
New audience segmentation and display retargeting technologies demonstrate how you can increase brand interactions, clicks, and conversions well beyond a given season.
Published: January 21, 2010
By
Tom Hespos
The impact of agency-side audience development platforms has left industry stakeholders wondering whether supporting them is the right thing to do. Here are the questions we need to be asking ourselves.
Published: January 21, 2010
By
Eric Picard
Ad formats continue to evolve, but the fundamental requirements for success remain the same. Ensure your online ads adhere to this set of core principles.
Published: January 06, 2010
By
Michael Ferree
Lead management is a critical and often-overlooked component of marketing. Check out these tips that you cannot afford to miss.
Published: December 09, 2009
By
Eric Picard
The targeting of advertising is a small part of the much larger consumer privacy debate. Here's why even companies that are handling this issue appropriately need to stay on guard.
Published: November 25, 2009
By
Dominic Bennett
A lot of BT fails because it can't determine exactly who visits a website. Here's a three-step process for solving the problem.
Published: November 16, 2009
By
Scott Morgan
Heaps of data generated by digital campaigns make it easier to find your best customers. Discover why smart companies are going after a smaller percentage of consumers than ever before.
Published: November 12, 2009
By
Gretchen Hyman
Achieving a deeper understanding of demographic trends can sometimes be the defining line between success and failure. Find out how to deliver your message to exactly the right audience segment.
Published: October 05, 2009
By
Lee-Ann Vermaak
The data you already have can help you trigger and launch customized campaigns that will keep customers coming back. Find out how to get started.
Published: August 03, 2009
By
Ken Treske
The marketing dream of true one-to-one relationships with consumers has yet to be realized. Here's what personalized media can do that behavioral targeting can't.
Published: June 18, 2009
By
Jeff Hirsch
Behavioral targeting can enhance online advertising, but consumers must feel safe with regard to their information. Here's how marketers can demonstrate their responsibility.
Published: June 15, 2009
By
Chad Little
If legislators have their way, our industry could face a grim future. Find out what could happen if we don't start working with lawmakers on targeting requirements.
Published: May 21, 2009
By
Tom Hespos
Is it time for marketers and data companies to consider another standard for what data can be collected on consumers? Here's how to avoid another backlash.
Published: May 11, 2009
By
Joe Kyriakoza
Looking for increased impact with a reduced budget? A combination of targeting approaches can boost purchase intent by 45 percent while doubling positive brand perception.
Published: April 24, 2009
By
Jodi Harris
Contextual advertising can offer reach, relevance, and scale to large and small business marketers, but it also suffers from limitations and a lack of understanding. Take a look at some progress the industry is making to bring this strategy into the limelight.
Published: April 21, 2009
By
Jeff Hirsch
Behavioral targeting provides marketers with an effective tool for reaching the growing U.S. Hispanic population, without breaking the bank. Here's how.
Published: March 31, 2009
By
Meir Zohar
Google's foray into BT has some specialists concerned, but the search giant's arrival may be the push the industry needs to progress. Here's why.
Published: March 16, 2009
By
Andreas Roell
In the coming years, current behavioral targeting technologies will give way to the use of AI. Here are the benefits -- and challenges -- that the future holds.