Published: January 26, 2010
To push video ads to their full potential, consider how the right environment can help you cater to the unique attributes of your users' behavior.
Published: January 04, 2010
Innovative publishers and brands are moving past the early failures of branded web content to achieve engaging, measurable results. If you are ready to follow their lead, make sure to abide by these rules.
Published: March 09, 2009
The future of online video is going to be messy. Here are some trends you need to be tracking in order to try to keep up.
Published: January 26, 2010
By
Ariel Geifman
To push video ads to their full potential, consider how the right environment can help you cater to the unique attributes of your users' behavior.
Published: December 04, 2009
By
Adam Boyden
Whether you're planning a video campaign or already have finished product online, follow these tips for getting your content in front of the right audience.
Published: November 10, 2009
By
Adam Singolda
As publishers create more content, the need for a more-personalized video experience increases. Follow these steps to building a manageable video strategy.
Published: November 09, 2009
By
Chip Hall
Online video presents a compelling opportunity for advertisers, but only if certain hurdles can be overcome. See how creative optimization platforms can help.
Published: October 06, 2009
By
Dave Chase
Video is playing an increasingly important role in the marketing mix. Here are the social and educational tactics that are coming out on top.
Published: September 10, 2009
By
Dave Chase
YouTube was a great place for brands to start their forays into online video. But if you want your viral campaigns to really take off, consider these points.
Published: August 24, 2009
By
David Wadler
Want your video content to take off? Find out the best ways to put the power of social networking behind it.
Published: July 21, 2009
By
Daisy Whitney
For web video to excel as a marketing vehicle, the medium needs standards for ad formats, views, video players, and metrics. Here's what we need to tackle before the industry can achieve unity.
Published: July 06, 2009
By
Naj Kidwai
Once just a marketing buzzword, true personalization of ads is finally being realized. Take a look at key technologies for delivering increased conversion and ROI.
Published: June 26, 2009
By
Dave Chase
The advent and growth of cloud computing has lowered the barriers to entry for many marketing channels, particularly video. Here's how publishers are ramping up their rich media plans on the cheap.
Published: June 22, 2009
By
Daisy Whitney
Despite the projected growth of online video, multimedia studios need to step up their game if they want to survive in this industry.
Published: June 05, 2009
By
Ronnie Lavi
Two standards guidelines could make video the star of the digital advertising world in 2009. See what could be at stake if we don't adopt these measures to help increase scale and reduce costs.
Published: May 19, 2009
By
Martin Hayward
Video ads are a surefire way to get your brand's message across in a feature-rich and controllable environment. Follow these steps and heed these lessons to make your campaign a success.
Published: May 14, 2009
By
Naj Kidwai
The age-old rules of storytelling apply just as much in online advertising as they do in comedy routines. Here's how storyboarding technology can help brands deliver customized video ad experiences.
Published: May 01, 2009
By
Bud Rosenthal
It's one thing to incorporate video into your campaign. It's another to get your customers to react to it as you've hoped. Find out how to get the results you're looking for.
Published: April 10, 2009
By
Rich Cherecwich
Video presents unprecedented creative opportunities for advertising, yet many brands still get it wrong. See what Heavy.com's co-CEO thinks marketers can do to solve this dilemma.
Published: April 07, 2009
By
Alan Chapell
Contextualized video ads based on user behavior are now possible, but the medium isn't ready for the big time yet. Here's how to make video targeting valuable for everyone involved.
Published: March 31, 2009
By
Lori Luechtefeld
The premium online video provider's CEO discusses his company's rapid growth, its future opportunities and challenges, and what it all means for advertisers.
Published: March 12, 2009
By
Levi Shapiro
Ad supported online video is growing like gangbusters, but revenue is not following in kind. Here's how programmers, advertisers, and technology enablers are moving the industry forward.
Published: February 23, 2009
By
Naj Kidwai
Video ad spending will grow this year, but the current pricing model isn't working. Brands looking to get ahead should try this method, which rewards conversions, not just impressions.