Published: January 29, 2010
Knowing which metrics to focus on can help you make simple changes to your site that can have a big impact on conversions. Get started with these tips.
Published: January 29, 2010
By
Jason Prescott
Knowing which metrics to focus on can help you make simple changes to your site that can have a big impact on conversions. Get started with these tips.
Published: January 12, 2010
By
Anto Chittilappilly
Smarter metrics and cross-channel attribution technologies are finally available to marketers with budgets both great and small. Follow these steps to reboot your analytics.
Published: November 17, 2009
By
Kevin Ryan
Is digital's subordination to traditional a matter of misaligned metrics, or is it just a diversion from a focus on the bigger problem?
Published: November 02, 2009
By
Jeff Rosenblum
Marketers serving bogus data stand to tarnish the reputation of online advertising. Avoid that trap by using these approaches.
Published: October 21, 2009
By
Dedric Choi
It's easier than ever to understand which half of your advertising is being wasted, provided you have the right information. Find out how to use your data to avoid waste and lift campaign performance.
Published: October 16, 2009
By
Rodney Webster
Campaign success doesn't have to be like capturing lightning in a bottle. Find out how frequent testing can uncover valuable insight into each element.
Published: October 09, 2009
By
Scott Severson
Looking to improve your online marketing analytics and stop chasing the almighty click? Employ these strategies.
Published: September 25, 2009
By
Brandt Dainow
This metrics standard has a fatal flaw that could misdirect your site optimization efforts. See what alternative paints a more complete picture of your site visitors.
Published: September 14, 2009
By
David King
Online marketing draws a lot of heat for emphasizing clicks over sales, but don't abandon that metric just yet. Here's how you can combine clicks with other variables for more accurate analytics.
Published: August 31, 2009
By
Chris Neuner
The argument over which party controls what data can be settled by integrating the ad serving and analytics platforms. See how this move can provide more actionable web intelligence for all parties.
Published: August 20, 2009
By
Tom Hespos
As digital professionals, we must figure out how to tell marketers what their competitors are doing online and achieve acceptance of a universal model.
Published: August 11, 2009
By
Andrew Edwards
Some marketers make excuses for why their analytics aren't up to par, but these defenses are flimsy at best. Here are the real reasons behind -- and solutions to -- these common complaints.
Published: July 30, 2009
By
Satnam Singh
Measurement methodologies for different marketing programs often speak different languages. Here's how to get all your analytics on the same page.
Published: July 17, 2009
By
Brian Kelly
Thanks to dynamic social media, marketers now have to capitalize on customer behavior that spikes, evolves, and vanishes in completely unpredictable ways. Find out how the best of the best manage the task.
Published: June 26, 2009
By
Rebecca Ellis
Has your acquisition budget been slashed? Fear not. Here are three metrics that can help you identify opportunities for growth among current customers.
Published: June 12, 2009
By
Andrew Edwards
Personalized metrics solutions aren't as complicated as you might think, and they can provide a far more detailed picture of your online efforts. Find out how.
Published: June 09, 2009
By
Chris Neuner
Analysis of site traffic and visitors' resulting actions can help you determine the value being delivered by each publisher. Here's how you need to refine your strategy.
Published: May 19, 2009
By
Brandt Dainow
Web analytics is central to doing business online, yet we have a very poor understanding of how the industry actually works. Take a look at some common fallacies, as well as the state of analytics today.
Published: May 12, 2009
By
Lori Luechtefeld
In this interview, comScore's co-founder discusses why marketers need to stop counting clicks and start focusing on offline behavior drivers, social media initiatives, and online video advertising.
Published: May 05, 2009
By
Scott Knoll
Audience measurement in interactive media continues to be a moving target with plenty of promising potential. Here's why it still stands as the first step to better engagement and brand connection.