Published: March 18, 2010
Watch as iMedia's marketer on the street talks with industry thought leaders about whether or not 2010 is finally the year for mobile.
Published: March 17, 2010
Mobile is still an emergent space, but brands can no longer ignore it. Here's how you should be adapting your website, search, and display tactics for this promising medium.
Published: March 03, 2010
Apps are all the rage, but brands are still behind the curve. Try these strategies for driving branding, engagement, and -- yes -- even revenue with mobile apps.
Published: March 18, 2010
Watch as iMedia's marketer on the street talks with industry thought leaders about whether or not 2010 is finally the year for mobile.
Published: March 17, 2010
By
Tony Felice
Mobile is still an emergent space, but brands can no longer ignore it. Here's how you should be adapting your website, search, and display tactics for this promising medium.
Published: March 03, 2010
By
Noah Elkin
Apps are all the rage, but brands are still behind the curve. Try these strategies for driving branding, engagement, and -- yes -- even revenue with mobile apps.
Published: March 02, 2010
By
Eric Harber
Why focus your attention on trendy smartphone users when there are broader-reaching options available? Here are a few alternatives that can ramp up your mobile marketing efforts much more rapidly.
Published: February 24, 2010
By
Dave Gwozdz
The technology giants spent roughly $1 billion snatching up mobile ad networks. Here are some predictions on how those moves will impact the medium.
Published: February 18, 2010
By
Tom Hespos
Retirees don't necessarily want internet everywhere. Teens don't need much more than voice and text. So what does that mean for mass-appeal mobile devices?
Published: February 10, 2010
By
Simon Vella
Mobile marketing is becoming more commonplace, but there are still ways to hurt your brand when working with this channel. See how some simple decisions can help you avoid these pitfalls.
Published: February 08, 2010
By
Noah Elkin
The pieces are finally coming together in the mobile marketing sector. Check out the business categories and representative companies that are poised to make headlines this year.
Published: February 08, 2010
By
Moshe Vaknin
Increased interest from Google and Apple has many thinking that 2010 could finally be "the year of mobile." Here are the factors that will help make it happen.
Published: January 28, 2010
By
Bryce Marshall
Though there are similarities, Twitter and SMS marketing have very different capabilities. Break through the confusion and see if the microblogging service is shortchanging your mobile plan.
Published: January 28, 2010
By
Andy Bovingdon
Even with increased emphasis on mobile, many companies are still sputtering. Find out how you can avoid the same fate.
Published: January 20, 2010
By
Daisy Whitney
In today's New Media Minute, Daisy Whitney discusses the growing popularity of Google Android devices and how this shift changes the game for Apple.
Published: January 13, 2010
By
Bob Walczak
The AdMob and Quattro Wireless acquisitions have set the stage for a busy year in the mobile advertising industry. Here are the fundamental trends you need to watch.
Published: November 30, 2009
By
Noah Elkin
The outlook for mobile is positive, but mobile marketing is not going to "explode" next year or even the year after. Here's a more realistic outlook.
Published: November 02, 2009
By
Noah Elkin
Great potential lies in the union of mobile social networking and location-based services. Take a look at some of the forces currently shaping this space.
Published: October 14, 2009
By
Bob Bentz
With consumers pinching pennies more than ever, mobile coupons are a great way to target them at the point of purchase. Find out how to start taking advantage of this emerging strategy.
Published: October 08, 2009
By
Kate Berg
A mobile social network can reach a target audience and encourage interaction at any time. See how some savvy marketers are already using this technology to unite their core demographics.
Published: October 02, 2009
By
Jordan Greene
Even mobile's biggest champions can lack the understanding of how to use it well. Take a look at these examples of wireless failures, and how they could have been turned into big wins.
Published: October 02, 2009
By
Noah Elkin
No one knows when mobile will reach its tipping point. Learn why early adoption and consistent integration will put you ahead of the pack.
Published: September 22, 2009
By
Glenn Barnett
If consumers see your application on their iPhones, they're literally a click away from converting. Find out how to improve your search visibility to increase downloads.