By Brandt Dainow Published August 18, 2011
A year after the iAd's debut, its closed ecosystem has forced advertisers to seek other rich media options. Find out why Apple must change or die.
By Brett Barash Published November 04, 2010
iAds provide an incredibly rich mobile experience, leveraging sight, sound, and motion, but they aren't ideal for every brand. Here's why.
By Brad Berens Published October 29, 2010
Why is face-to-face interaction a better retail experience, and what does this all have to do with marketing? Read on for a peek into the future.
By Daisy Whitney Published September 29, 2010
In this New Media Minute, Daisy Whitney talks with David Pescovitz, co-editor of BoingBoing.net, about media transformation and what we can expect moving forward.
By Tom Hespos Published September 16, 2010
When the net neutrality dust settles, what effect will it have on marketers? Here are some potential outcomes.
By Tom Hespos Published September 02, 2010
Email, graphical web browsing, streaming media, social networking -- these all changed the game in their own way. Here's why the app ecosystem belongs on that list.
By Frank Barbieri Published August 23, 2010
Is broadcast-quality content really the smartest way to reach mobile consumers? Here are the factors determining the new ad-buying paradigm.
Published August 19, 2010
The iPad has become a powerful new platform for brands, but it's not the right choice for everyone. Watch as a handful of brand marketers debate the relevancy of this influential tool.
By Alex Blum Published August 11, 2010
Digital application success is about finding a way to take your brand's biggest ideas on the go. Use these great tips to create utility and a more lasting connection with your consumers.
By Daisy Whitney Published August 06, 2010
As the capabilities of augmented reality expand, so does the platform's popularity. In today's New Media Minute, Daisy Whitney looks at how a handful of brands are utilizing the technology.
Published August 05, 2010
Is an iPhone app the right choice for your brand? Watch as a handful of marketers explain what they are doing with Apple's smartphone.
By Brandt Dainow Published May 21, 2010
Here's why the iAd will die, and how Steve Job's strategy for the iPhone and iPad will make Apple a marginal niche player -- at best.
By Adam Boyden Published May 28, 2009
Toolbars and browser extensions are great ways to keep your content front-and-center while consumers surf the web. Before you get started, consider what your add-on can offer.
By Michael Leis Published March 10, 2009
A hastily assembled widget won't deliver significant results in a crowded market. Consider these commonly overlooked aspects when developing your next app.
By Liza Hausman Published January 20, 2009
Brands that overlook the importance of an impactful widget presence may leave crucial influencers untapped. Follow these steps to gain a foothold in the widgetsphere.
By Mitchel Ahern Published November 21, 2008
While a widget program can be as simple as a Flash movie and a syndication engine, savvy marketers are finding that a more in-depth approach yields substantial rewards.
Full Summit Calendar | Request Invite
1 3 big brands that don't want -- or need -- an agency
2 How 5 brands took huge risks on controversial content
3 5 questions your social media team hates being asked
4 The 8 best social media campaigns of 2012
5 4 brands that emotionally connect with consumers
