Marketing your brand to the Boomer consumer

Marketing your brand to the Boomer consumer

Baby Boomers are redefining what it means to be "senior." It's time for advertisers to embrace this energetic, youthful perception.

7 ways to impress your clients

7 ways to impress your clients

There's more to winning over clientele than wining and dining them. Following are some hot tips from agency professionals who know how to keep their clients happy.

6 brands that are doing #TBT right

6 brands that are doing #TBT right

Any brand can take advantage of Throwback Thursday. Despite the trend's universal appeal, though, surprisingly few brands make the most of it. Thankfully, each week presents an opportunity to remedy that.

5 smart ads that celebrate real American families

5 smart ads that celebrate real American families

Advertisers spent decades appealing to a "traditional" family, but now brands have a chance to stand out. These campaigns show the true uniqueness of each American household.

9 m-commerce apps you need to see

9 m-commerce apps you need to see

Move over, gaming. Retail is taking over your mobile space. Check out these apps that are changing the face of mobile commerce.

9 email do's and don'ts for data-driven marketers

9 email do's and don'ts for data-driven marketers

Building relationships with customers via email today requires that you get to know the human beyond the subscriber. Check out these guidelines to help you stand out in their inbox.

6 months in review: 2015's best video campaigns so far

6 months in review: 2015's best video campaigns so far

With the first half of the year coming to a close, let's take a look back at this year's video campaigns that have made a real impact for brands.

3 questions you should be asking your agency

3 questions you should be asking your agency

When evaluating an agency, don't lose sight of the most important issues. Here's how to spot an effective partner in the digital age.

4 sneaky publisher tricks

4 sneaky publisher tricks

With the anonymity of the internet, fraudsters can hide behind screens and prey on unsuspecting individuals and businesses. Take a look at some of the shadiest publisher moves online.

6 shocking facts about food marketing

6 shocking facts about food marketing

Obesity runs rampant in the U.S., yet advertising for fast food isn't going anywhere. Check out what tricks the industry is pulling to keep its unhealthy products on the shelves.

3 rebranding lessons from Caitlyn Jenner

3 rebranding lessons from Caitlyn Jenner

Since breaking the internet last week, the most viral story in America has been a unique exercise in relaunching a brand. Discover some simple marketing takeaways.

Why marketers job-hop like crazy

Why marketers job-hop like crazy

Marketers seem to be jumping from company to company faster than ever. Here are the implications of the job-hopping culture for both professionals and the entire industry.

4 keys to unlocking your treasure trove of data

4 keys to unlocking your treasure trove of data

You may understand how important your data is, but are you getting its maximum value? Find out what marketers need to keep in mind before diving in.

10 tips to make your resume stand out from the pack

10 tips to make your resume stand out from the pack

While no one can tell you how to craft the perfect resume, there are some hard-and-fast guidelines almost everyone can agree on. See how to land your dream job.

The 5 greatest burnout risks for marketers

The 5 greatest burnout risks for marketers

Given the high-stress nature of marketing, it's no wonder that we've all seen colleagues burn out. Here are the top reasons it happens, along with some suggestions for how to combat them.

5 ways marketers are still using outdated metrics

5 ways marketers are still using outdated metrics

When it comes to measurement, marketers are still struggling to keep up with the pace of digital technology. Here's how to finally look beyond clicks and individual channels.