“The customer is always right” is a common saying. To what level you agree with this statement is your choice to make, but one thing is constant - the customer is important. What is a...
Adam Root is the senior vice president of strategy at Ackerman McQueen and interim chief operations officer at Marketing Zen A huge number of consumers have conditioned themselves to ignore...
Laurie Cutts is the vice president of marketing at Acceleration Partners; While programmatic advertising has accounted for the vast majority of digital marketing budgets in the recent past,...
Brian Freeman is CEO and founder of Heartbeat; According to research, brands will waste $16.4 Billion in ad spend this year because of ad fraud, and these losses will continue to grow as...
Stacy Durand is the CEO of Media Design Group: In this article, Stacy explains that TV marketers can use big data tricks from the digital marketing playbook to make TV advertising even more...
Stacy Durand is the CEO of Media Design Group: In this article, Stacy discusses how TV advertising and digital marketing can work together to achieve a better ROI. As TV continues to evolve...
Who struck email gold this year? Chris Marriott, Marketing Democracy's President & Founder rounds up 2017's best in class.
Don't invest in shiny tech and forget to feed it with good data, argues Lindsay McEwan, Tealium's VP and Managing Director - EMEA.
It's time to modernise brand safety tactics and consider contextual relevance, says Giovanni Strocchi, CEO at ADmantX.
Don't accept the status quo when it comes to ad fraud, says Vanessa Tadier, Visual IQ's General Manager for Europe.
Authenticity and strong editorial principles can give marketers the big scoop, says Dan Curran, PowerPost's CEO & Founder.
Research, plan and make a long-term commitment to marketing on Amazon or risk being left behind, says Kent Lewis, Anvil Media's Founder.
Over a ballroom breakfast at the Ritz Carlton in New Orleans, iMedia recently hosted its annual Agency Summit. Digital marketing peers got a chance to participate in roundtable discussions...
In our closing keynote, Marc Blanchard gives an impactful presentation on the state of AI and how we can better personalize experiences through this exciting technology.
Join us as we present the winners of the iMedia ASPY Awards 2017.
Erik Swain leads our Quickfire Session on reply-based advertising and why now marketers need this tool more than ever.
Learn key elements necessary for you to support your brand in its evolution in order to achieve success in today’s competitive retail industry.
John Moore delivers our day two keynote on practical ways marketers can revive the art of creativity as it relates to digital marketing and media.
Join our panel as these experts discus the future of mobile and how to optimize your video advertising spend at scale.
Price Glomski, EVP at PMG delivers our insight presentation and provides a unique perspective from his holding company background to independent agency career.
Join Bazaarvoice in this riveting presentation on the state of first party and third party data how data providers can work with agencies to do better.
This panel of agency experts weigh in on the future of the agency model and challenges that the industry will have to overcome.
Shenan Reed opens the iMedia Agency Summit 2017 with facisinsting keynote on the future of the C-suite and the death of the Chief Digital Officer. Where do we go from here?
Chris Denson welcomes attendees and sponsors to the iMedia Agency Summit in New Orleans.