Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
See what it'll take to overcome the industry's performance marketing crisis.
Strap in. You're about to learn one of this year's most shocking stats. Stay in the loop, and use this information to wisely craft your 2017 strategy.
Here are three potential pathways header bidding may take in the future.
These recommendations should be the immediate priorities for a team looking to protect ad dollars and facilitate data-driven decisions.
Discover the hang-ups surrounding programmatic that plague advertisers, and why one expert believes they're unfounded.
The time is now for marketers to get excited and lean into the mobile opportunity, especially while the channel remains remarkably underserviced.
Brands can better protect themselves from fraud by implementing the following best practices.
If your company wants to ensure content immediately engages audiences and builds lasting connections, you need to be sure it has plenty of brain appeal.
Hyper-personalization has become a must-have capability for all B2Cs. Discover how a very specific approach can aid your targeted advertising.
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.
The publishing giant is ramping up its e-commerce efforts. Here's what online retailers can learn from BuzzFeed and other big names.
With the first phase of ad adoption underway, here are a few tips for making the most of this visual platform.
Advertisers already have all of the information they need. Discover how to optimize behavioral targeting.
Are either of the major party candidates doing SEM right? Here's a nonpartisan breakdown of their search marketing initiatives.
While first- and third- party data are often discussed, this segment is frequently forgotten. It's time to fill in the gaps in your knowledge.
In order to combat this common practice, marketers must work to stay ahead of the curve. Here are the latest developments and how they affect our industry.
What are the primary psychological drivers of personalized content? Find out how important psychology is in ad creation.
How do you assure that your campaigns are living up to their full potential? Discover three ways to "Always Be Testing."...
Marketers may be missing out on valuable opportunities to try creative ad formats if they're too fixated on viewability.
How do you entice readers into accepting advertising or buying a paid subscription? Discover several suggestions that may surprise you.
The tools that truly excite marketers can also cause them the most angst. To ensure you're making informed decisions, here are the questions advertisers need to ask their platform partners.
While the Summer Olympics gave many brands a huge boost in viewership, other brands with content unrelated to the games were still able to be successful and stand out from the noise.
Here's how marketers can explore the power of digital identity by understanding the complete online make-up of consumers.
Data is something you should be able to rely on. Here's how to make sure you're getting an accurate reading on your audience.