Should non-game apps be using playable ads?
Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017...
Ad Serving
Brands Are Winning in 2017 By Making Passive Video Active
Brands are expected to spend over $11B on digital video in 2017, a 67% increase from 2015. Facebook alone delivers over 8 billion video views daily. But if brands are spending so much on...
Q&A with John Moore, Global President, MullenLowe Mediahub
iMedia speaker and Global President of MullenLowe Mediahub John Moore gives his insights on the "lost art" of creativity in media...
Cutting Through the (Digital) Clutter
Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...
The Data Activation Challenge
The true value of cross-device campaigns comes from activating your data in real time...
Can mobile crack the cross-device conundrum?
82% of marketers are planning to invest in cross-device tools - Here's how mobile can help bridge the gap.
Why a Hybrid OTT Platform Could be the Best thing for your Business
Guess what? You don't have to choose between an ad-based or content model. Here's why.
4 reasons why clickbait can backfire
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
4 flaws to avoid in mobile ad design
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
5 Facebook policies marketers should know by heart
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
Marketers reveal even more challenges for 2017
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
How A.I. can influence your content strategy
The amount of content generated and distributed by marketers is staggering. Learn practical ways to integrate A.I. to save time and effort.
The overlooked component of artificial intelligence
Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
What Dentsu and other transparency scandals are trying to tell us
See what it'll take to overcome the industry's performance marketing crisis.
The 2016 mobile statistic that will blow your mind
Strap in. You're about to learn one of this year's most shocking stats. Stay in the loop, and use this information to wisely craft your 2017 strategy.
Header bidding: Where do we go from here?
Here are three potential pathways header bidding may take in the future.
Top 5 tools in a marketer's arsenal for fighting mobile fraud
These recommendations should be the immediate priorities for a team looking to protect ad dollars and facilitate data-driven decisions.
4 programmatic myths debunked
Discover the hang-ups surrounding programmatic that plague advertisers, and why one expert believes they're unfounded.
Marketers are way behind on mobile media
The time is now for marketers to get excited and lean into the mobile opportunity, especially while the channel remains remarkably underserviced.
How to address the "F" word
Brands can better protect themselves from fraud by implementing the following best practices.
The science behind engaging your audience through video
If your company wants to ensure content immediately engages audiences and builds lasting connections, you need to be sure it has plenty of brain appeal.
Why real-time personalization is vital to the customer experience
Hyper-personalization has become a must-have capability for all B2Cs. Discover how a very specific approach can aid your targeted advertising.
Gen X vs. Gen Y: Engaging generations in the digital landscape
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.