Adam Root is the senior vice president of strategy at Ackerman McQueen and interim chief operations officer at Marketing Zen A huge number of consumers have conditioned themselves to ignore...
Brian Freeman is CEO and founder of Heartbeat; According to research, brands will waste $16.4 Billion in ad spend this year because of ad fraud, and these losses will continue to grow as...
Stacy Durand is the CEO of Media Design Group: In this article, Stacy discusses how TV advertising and digital marketing can work together to achieve a better ROI. As TV continues to evolve...
It's time to modernise brand safety tactics and consider contextual relevance, says Giovanni Strocchi, CEO at ADmantX.
Don't accept the status quo when it comes to ad fraud, says Vanessa Tadier, Visual IQ's General Manager for Europe.
Research, plan and make a long-term commitment to marketing on Amazon or risk being left behind, says Kent Lewis, Anvil Media's Founder.
In our closing keynote, Marc Blanchard gives an impactful presentation on the state of AI and how we can better personalize experiences through this exciting technology.
Erik Swain leads our Quickfire Session on reply-based advertising and why now marketers need this tool more than ever.
Join Bazaarvoice in this riveting presentation on the state of first party and third party data how data providers can work with agencies to do better.
Transparency with subscribers is the best ally available when testing new business models. While most publishers know that, it can be difficult to understand what “transparency” means in...
Amazon has become a disruptive force in retail and e-commerce, partly because of their seamless user experience, but mostly because of their intelligent use of customer data to influence...
Upfronts season is a sight to behold. Networks and advertisers gather for tough negotiations and lavish parties with big-name entertainment. The end result lays the foundation of what we...
Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also...
Videos are quickly becoming requisite for showcasing your brand, just like websites before them. Forget about those heavy, expensive video cameras used 20 years ago back...
Reaching affluent and tech-savvy consumers with digital ads is increasingly difficult. A recent study showed that 91% of people say ads are more intrusive today than 2-3 years ago...
How can publishers who devote endless time and resources to quality content generate enough revenue to remain profitable?
Not sure about you, but I’ve heard the drumbeat, “Digital advertising is dead!” Sure, digital advertising has its issues, but I’m here to tell you that it is alive, well, and growing...
As consumers, we don’t mind being marketed to. But we do tend to mind being interrupted and inconvenienced by ads that take away from our online experience as opposed to add value to it.
Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017...
Brands are expected to spend over $11B on digital video in 2017, a 67% increase from 2015. Facebook alone delivers over 8 billion video views daily. But if brands are spending so much on...
iMedia speaker and Global President of MullenLowe Mediahub John Moore gives his insights on the "lost art" of creativity in media...
Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...
The true value of cross-device campaigns comes from activating your data in real time...
82% of marketers are planning to invest in cross-device tools - Here's how mobile can help bridge the gap.
