Marketers cannot -- and should not -- build a strategy to be part of every single social network. Here are five ways to identify the right platforms.
No longer a figment of science fiction movies, VR is headed to us in a big way. So where will it resonate?
Guess what? You don't have to choose between an ad-based or content model. Here's why.
Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
Some of the most refreshing marketing happens outside the U.S. Here are some examples worth checking out.
By partnering in a smart way with apps, brands can bask in and absorb some of the glow. Check out these inspiring teams.
Check out the exciting ways that PepsiCo champions a consumer-centric approach to its partnerships.
With decreasing attention spans, how do brands even have a chance to appeal to customers? Find out.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
What are the warning signs of broken lines of communication between your agency and its partners? Discover solutions for vastly improved collaboration.
How can brands empower their advocates to become influencers? Campari America's Dave Karraker talks protocols and pitfalls with iMedia.
Heartwarming holidays and hot-button issues led the popular videos last month.
Learn about a surprising trend from the past 16 years and why it should matter to you.
Marketers must understand consumers to engage them effectively. See how modern technology has shaped the public conscious, and find unique ways to use this knowledge.
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.
Take a fun look at what made 2016's most popular video campaigns so hot.
From Facebook video to Snapchat to Instagram influencers, here are some favorite campaigns that have leveraged social media in new and inventive ways.
Brands need to evolve to face the marketing challenges of 2017. Check out how The Clorox Company works to overcome them.
Usually, we like to call out the very best work in advertising. However, before we close the book on 2016, we've got a special list to share. We just hope none of you are on it.
Don't miss this year's collection of top emails to inspire your future sends.
We are on the edge of a revolution that will allow marketers to deeply understand consumers one-on-one. Discover how The Clorox Company is moving forward in this arena.
Celebrities were at the helm of music-themed advertisements that dominated October.
An important part of marketing is knowing when to change your approach. Read on for three examples of food brands that altered their messaging.