Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
See how this role has evolved to keep up with increased demands in the marketing space.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
By partnering in a smart way with apps, brands can bask in and absorb some of the glow. Check out these inspiring teams.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
How can marketers realistically gauge the progress of a collaboration? Here are the signs that your business relationship is on track.
What are the warning signs of broken lines of communication between your agency and its partners? Discover solutions for vastly improved collaboration.
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.
The amount of content generated and distributed by marketers is staggering. Learn practical ways to integrate A.I. to save time and effort.
Marketers must understand consumers to engage them effectively. See how modern technology has shaped the public conscious, and find unique ways to use this knowledge.
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
Integrating machine learning can have a staggering impact and move businesses forward faster than you can imagine.
Take a look at how some brands are bridging the online-offline gap.
Discover new ways to grab your audience with videos that promote your brand in an effective manner.
The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.
How can you stay innovative and drive some serious brand loyalty? Here are five things consumers won't tell you about how to make them loyalists.
Discover the hang-ups surrounding programmatic that plague advertisers, and why one expert believes they're unfounded.
An important part of marketing is knowing when to change your approach. Read on for three examples of food brands that altered their messaging.
The time is now for marketers to get excited and lean into the mobile opportunity, especially while the channel remains remarkably underserviced.
Knowing that every industry provider defines strategy differently, how do you go about finding one that helps you? Here are the 10 common denominators every content marketer must know.
For today's mobile consumers, it isn't enough to simply see a brand's message. Here are three mobile campaigns that could have been more personal.