Amazon has become a disruptive force in retail and e-commerce, partly because of their seamless user experience, but mostly because of their intelligent use of customer data to influence...
Media Planning & Buying
Upfronts season is a sight to behold. Networks and advertisers gather for tough negotiations and lavish parties with big-name entertainment. The end result lays the foundation of what we...
Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also...
Reaching affluent and tech-savvy consumers with digital ads is increasingly difficult. A recent study showed that 91% of people say ads are more intrusive today than 2-3 years ago...
Not sure about you, but I’ve heard the drumbeat, “Digital advertising is dead!” Sure, digital advertising has its issues, but I’m here to tell you that it is alive, well, and growing...
As consumers, we don’t mind being marketed to. But we do tend to mind being interrupted and inconvenienced by ads that take away from our online experience as opposed to add value to it.
During the glory days of TV-watching, there were no smartphones, tablets, or laptops. People flopped down on the couch and stared at one device for hours. Today's TV-watching experience...
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.
Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
Find out how top industry execs from Mazda, Starcom, AppNexus, and others handle relationships between publishers and platforms.
Think you know all there is to know about keywords? Think again.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
The latest rounded of competition among companies has changed. Don't miss this look at your rule book for the new game of high-stakes business.
See why providing memorable moments to customers at every touch point across their journey will prepare organizations for success.
With decreasing attention spans, how do brands even have a chance to appeal to customers? Find out.
Limited inventory choices could spell disaster for the industry. Check out what the future may hold if the path continues to narrow.
Find out why the manual planning of ad campaigns will soon be history.
Take a look at the bigger trends where advertising, mobile apps, and mobile technology meet and how they will shape brands' media plans.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
How can marketers realistically gauge the progress of a collaboration? Here are the signs that your business relationship is on track.
See how brands can talk less and connect more in the age of the connected consumer.
As this channel continues to thrive, it's important to make sure you're prepared. These tips will get you there.
Marketers risk being left behind as the digital space moves at breakneck speeds. See why you shouldn't be afraid to innovate quickly.