Media Planning & Buying
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.
Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
Find out how top industry execs from Mazda, Starcom, AppNexus, and others handle relationships between publishers and platforms.
Think you know all there is to know about keywords? Think again.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
The latest rounded of competition among companies has changed. Don't miss this look at your rule book for the new game of high-stakes business.
See why providing memorable moments to customers at every touch point across their journey will prepare organizations for success.
With decreasing attention spans, how do brands even have a chance to appeal to customers? Find out.
Limited inventory choices could spell disaster for the industry. Check out what the future may hold if the path continues to narrow.
Find out why the manual planning of ad campaigns will soon be history.
Take a look at the bigger trends where advertising, mobile apps, and mobile technology meet and how they will shape brands' media plans.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
How can marketers realistically gauge the progress of a collaboration? Here are the signs that your business relationship is on track.
See how brands can talk less and connect more in the age of the connected consumer.
As this channel continues to thrive, it's important to make sure you're prepared. These tips will get you there.
Marketers risk being left behind as the digital space moves at breakneck speeds. See why you shouldn't be afraid to innovate quickly.
Consider these data points regarding things to come -- and the underlying trends that you need to keep in mind.
Marketers can still take advantage of these tips and tricks for reaching shoppers before Feb. 14.
The industry is obsessed with transactional and economic marketing data. Discover an early funnel alternative that can inform your strategies much more effectively.
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
Don't miss this look at how media buying strategies and tactics will evolve this year.
It's been a few years of the big data phenomenon. Let's see where marketers stand from an expert data scientist.