Marketers need to be less tech focused and more in tune with the needs of their consumers...
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
It's been a few years of the big data phenomenon. Let's see where marketers stand from an expert data scientist.
Some industry folks believe that trading desks will make their way back into traditional media teams, but there are three important reasons why that shouldn't happen.
Marketers must understand consumers to engage them effectively. See how modern technology has shaped the public conscious, and find unique ways to use this knowledge.
New ad technology got political, and it may have helped tip the scales. Find out how, along with how marketers can apply those lessons to their own campaigns.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
It's a new year, which means new trends. Here's how programmatic may take shape.
Learn a big programmatic issue we didn't see coming, along with how to tackle it in 2017.
Programmatic has matured and gone through interesting changes this year. Learn one development you may have missed.
You may think you know all there is to know about programmatic, but it's far from stagnant. Make sure you're up to date.
Find out the largest problems plaguing this area of marketing and how to combat them.
The industry's latest buzz-tech is moving to more individual connections.
Marketing technology and ad technology are heading straight toward each other. But that's a good thing.
These recommendations should be the immediate priorities for a team looking to protect ad dollars and facilitate data-driven decisions.
Think you're programmatic savvy? See if you know what programmatic's greatest power is.
Discover the hang-ups surrounding programmatic that plague advertisers, and why one expert believes they're unfounded.
Discover more about these tech boomers and what they think about how you target them.
How do you assure that your campaigns are living up to their full potential? Discover three ways to "Always Be Testing."...
In order to thrive in a changing landscape, adjustments must be made. Here are a few suggestions for getting onboard the mobile revolution from one major player.
While a few adoption hurdles still exist, the payoff from this promising technology will be well worth it.
The tools that truly excite marketers can also cause them the most angst. To ensure you're making informed decisions, here are the questions advertisers need to ask their platform partners.
It's more critical than ever for marketers to confirm their digital dollars are reaching their desired segments.
Data is something you should be able to rely on. Here's how to make sure you're getting an accurate reading on your audience.
In order to figure out the issues, the systemic problems facing the business have to be discussed. Here they are.