Weber Shandwick's chief creative officer discusses campaign ecosystems and the value they offer over traditional integrated marketing approaches.
Self-educated buyers present a challenge when it comes to reaching conversions.
Marketers cannot -- and should not -- build a strategy to be part of every single social network. Here are five ways to identify the right platforms.
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
Impress your colleagues and customers with this comprehensive look at what it takes to succeed with influencers.
When your customers' experiences take a turn for the worst, make sure your company is ready to address their issues via social media with these tips...
Some of the most refreshing marketing happens outside the U.S. Here are some examples worth checking out.
Brands can grow their customer base with the right kind of online content partnerships and these tips for success.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
Consider these data points regarding things to come -- and the underlying trends that you need to keep in mind.
How can brands empower their advocates to become influencers? Campari America's Dave Karraker talks protocols and pitfalls with iMedia.
Heartwarming holidays and hot-button issues led the popular videos last month.
We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.
Take a look at some of the exciting opportunities ahead for the industry this year.
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
How has social media impacted our lives in the way we connect and perceive others? Discover more the isolation principle and key ways brands can use this knowledge.
From Facebook video to Snapchat to Instagram influencers, here are some favorite campaigns that have leveraged social media in new and inventive ways.
Usually, we like to call out the very best work in advertising. However, before we close the book on 2016, we've got a special list to share. We just hope none of you are on it.
It's crucial to understand what is and isn't working for your loyalty program. Make sure your brand is doing it right in these areas.