Reaching affluent and tech-savvy consumers with digital ads is increasingly difficult. A recent study showed that 91% of people say ads are more intrusive today than 2-3 years ago...
As consumers, we don’t mind being marketed to. But we do tend to mind being interrupted and inconvenienced by ads that take away from our online experience as opposed to add value to it.
Continually emerging digital channels present exciting opportunities for marketers. However, despite the array of new channels, the highest performing avenue is often overlooked and not...
The true value of cross-device campaigns comes from activating your data in real time...
I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag and repeating it frequently in the...
82% of marketers are planning to invest in cross-device tools - Here's how mobile can help bridge the gap.
Need to rethink email solutions this year? Check out these three companies.
Self-educated buyers present a challenge when it comes to reaching conversions.
Marketers know more about their customers than ever before. So why is so much marketing irrelevant?
Clickbait content keeps growing more prevalent, but the actual long-term value of the traffic is questionable for a few reasons. Here's why you shouldn't count on clickbait.
Impress your colleagues and customers with this comprehensive look at what it takes to succeed with influencers.
Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
Think you know all there is to know about keywords? Think again.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
See how brands can talk less and connect more in the age of the connected consumer.
Marketers can still take advantage of these tips and tricks for reaching shoppers before Feb. 14.
The industry is obsessed with transactional and economic marketing data. Discover an early funnel alternative that can inform your strategies much more effectively.
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
It's been a few years of the big data phenomenon. Let's see where marketers stand from an expert data scientist.
We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.
Some industry folks believe that trading desks will make their way back into traditional media teams, but there are three important reasons why that shouldn't happen.