Release data from internal silos to power more effective marketing, says Sabrina Chamberlain, RAPP's SVP, Experience Analytics.
Amazon has become a disruptive force in retail and e-commerce, partly because of their seamless user experience, but mostly because of their intelligent use of customer data to influence...
Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also...
Predictive Intelligence, Machine Learning, Artificial Intelligence, Advanced Analytics. All these terms are gaining attention at major marketing, business, and analytics conferences. If...
Businesses collect massive amounts of data, both about their consumers and about their marketing programs. This pileup of information has transitioned marketing analytics from a buzzword to...
I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag and repeating it frequently in the...
Marketers have been trying to understand and inform customers' digital experiences based on in-store behaviors for years. See where the industry is making some impressive strides.
Always keep these particular Facebook policies in mind as you run your social media marketing and advertising efforts.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
The industry is obsessed with transactional and economic marketing data. Discover an early funnel alternative that can inform your strategies much more effectively.
We asked real marketers to name the hurdles they anticipate for the rest of 2017, which led to an outpouring of thoughtful responses. Here are seven more challenges to keep on your radar.
It's been a few years of the big data phenomenon. Let's see where marketers stand from an expert data scientist.
Mobile surveys are coming into their own as a strategic research tool. Find out more about their distinct advantages for understanding and targeting the mobile customer.
We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.
See what it'll take to overcome the industry's performance marketing crisis.
In a world of big data and machine learning, marketers are taking on roles we never expected. See why.
It's crucial to understand what is and isn't working for your loyalty program. Make sure your brand is doing it right in these areas.
It's not enough to focus solely on data and tools. See how culture may be the missing link in your plan.
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.
Most marketers agree that it takes a delicate balance of technology and creativity to reach their consumers.
Are either of the major party candidates doing SEM right? Here's a nonpartisan breakdown of their search marketing initiatives.
E-commerce continues to change the retail landscape. See how Macy's is responding to the evolution and how retailers should hone an omnichannel approach.
While first- and third- party data are often discussed, this segment is frequently forgotten. It's time to fill in the gaps in your knowledge.
Take a look at who rules, what drives, and how to succeed in today's digital advertising landscape.