Cutting Through the (Digital) Clutter
Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...
Video
Brands Are Winning in 2017 By Making Passive Video Active
Brands are expected to spend over $11B on digital video in 2017, a 67% increase from 2015. Facebook alone delivers over 8 billion video views daily. But if brands are spending so much on...
International campaigns that U.S. marketers should see
Some of the most refreshing marketing happens outside the U.S. Here are some examples worth checking out.
7 things marketers should learn from Netflix
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
6 evergreen tips for better video campaign performance
As this channel continues to thrive, it's important to make sure you're prepared. These tips will get you there.
Strangers come together for the greater good and campaign success
Heartwarming holidays and hot-button issues led the popular videos last month.
Uncover video's untapped potential
Companies that are looking to make a greater impact with customers need to rethink their approach to video. New opportunities await, even with your existing assets.
Marketers reveal their biggest challenges of 2017
We asked real marketers to name the major hurdles they are anticipating this year. Their responses might surprise you.
Top 10 digital marketing predictions for 2017
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
The best branded digital videos of 2016
Take a fun look at what made 2016's most popular video campaigns so hot.
U.K. brands dominate holiday campaign videos
November saw the rise of British video campaigns, along with destructive cats and Star Wars.
Your guide to the most confusing TV and video lingo
It's crucial to be well-rounded in an industry with so much overlap. Familiarize yourself with some of the most commonly used terms in these spaces.
In Memoriam, 2016
As the year comes to an end, iMedia asks you to join us in bidding farewell to those things we lost in 2016.
6 epic marketing fails of 2016
Usually, we like to call out the very best work in advertising. However, before we close the book on 2016, we've got a special list to share. We just hope none of you are on it.
11 creative ways businesses can incorporate video into their marketing efforts
Discover new ways to grab your audience with videos that promote your brand in an effective manner.
5 things marketers can learn from Hollywood
The entertainment business provides a near-endless stream of inspiration for those in all kinds of industries. Here are a few content marketing lessons marketers should keep in mind.
Musical talent usurps Halloween-themed campaigns
Celebrities were at the helm of music-themed advertisements that dominated October.
The live video streaming ecosystem
What do you need to know about this hot medium? Here are three of the most popular platforms and how they're being used.
The science behind engaging your audience through video
If your company wants to ensure content immediately engages audiences and builds lasting connections, you need to be sure it has plenty of brain appeal.
Strategic celebrity partnership campaigns take flight
Combined with multiple major technology announcements, September brought a slew of popular players back into the game. Check out which videos dominated last month.
Gen X vs. Gen Y: Engaging generations in the digital landscape
In order to better comprehend these age groups and their digital behaviors, we compared their online usage as it relates to key campaign data points.
What movie trailers tell us about advertising's evolution
Brand storytelling is changing with today's consumer. Take a look at one example marketers can learn from.
10 new ways to approach search
What does the new search frontier look like? Here are the latest ways to achieve success with search marketing campaigns.
Testimonials and product demonstrations receive high view counts
While the Summer Olympics gave many brands a huge boost in viewership, other brands with content unrelated to the games were still able to be successful and stand out from the noise.